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SHIFT x B2B SaaS 

Rising Above the Crowded Cloud

Experience
39% of CMOs plan to reduce workforce, expecting AI to fill capability gaps
95% of AI pilots fail to produce measurable ROI
The pressure to adopt AI is high, but the strategy and skill set needed to translate that adoption into real business value is missing.
At Shift
We
Solve the Real Problems build marketing and revenue AI solutions that drive growth.

Only 2%-5% of B2B SaaS sales opportunities result in closed deals, yet companies that optimize their revenue operations see 3:1 to 5:1 LTV:CAC ratios.

Curation
Effect™
Consumer
Curation
Effect™
Company

Preparing for AI's Disruption of Your Channel Marketing

AI has become the gatekeeper between your brand and your audience. It answers questions without clicks, surfaces “relevant” content through its own lens, and captures value before customers ever reach you.

The New Reality:

The 80/40 Rule: 80% of users rely on AI summaries at least 40% of the time (2025 further accelerating over time)

60% of searches now terminate without clicking through (Zero-Click)

80 40

The effects to your marketing activation include:

AI is replacing legacy search with direct Answer Engines, burying email with smart prioritization and summaries, and guiding shopping decisions via product recommendations.

Real Business Impact
In Action