Brand Strategy

Optimizing Customer Journeys through Strategic Rules of Engagement

Common trends have surfaced throughout many assessments and

Competitive Intelligence

Selling SaaS: How to Strategically Sell B2B SaaS

Key takeaways from the ‘

Copywriting & Messaging

ChatGPT Pros and Cons for Generating Marketing Content

The term ‘artificial intelligence’ was first coined by John McCarthy in 1956, but thanks to 

Campaign Performance

How to use Marketo Email Insights for Email Reporting Success

Email marketing is an essential part of an organization’s marketing strategy. Even more important are the metrics ...

Customer lifecycle

AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...

Audience Intelligence

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...

Customer lifecycle

How to Choose Between AJO, Marketo, and Adobe Campaign

Are you feeling overwhelmed by the endless marketing automation options out there? As the world of

Campaign Performance

The Value of Implementing an Email Preference Center

B2B and B2C Marketers have been using email marketing as an essential and proven tool for their brand to effectively ...

Brand Strategy

How to Incorporate SMS into Your Marketing Strategy

SMS (Short Message Service) can ...

Campaign Strategy Development

Accelerate Your Customer Journey Orchestration with Adobe Journey Optimizer

Adobe Journey Optimizer (AJO) is ...

Brand Strategy

How Marketing Technology Supports Your Brand

A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...

Customer lifecycle

Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer

Understanding customer behavior,

Customer lifecycle

New Braze Early Access Features We Love 2023

Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...

Campaign Performance

Journey Orchestration: 6 Ways Adobe Journey Optimizer Helps Your Company

For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...

Customer Marketing

What’s Next in 2023? Here’s a Roundup of Predictions From our Team

As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...

Customer lifecycle

How to Really Fulfill the Promise of Customer Centricity

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

Campaign Performance

Driving Email Marketing Innovation

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

Customer Marketing

Email for Marketplace Businesses

Your customers have a complex relationship with your brand. To borrow a phrase from the Beatles, it’s more like a ...

Campaign Strategy Development

How to Reactivate Your Inactive Subscribers Quickly

Do you have a higher number of inactive subscribers than active subscribers? An overflowing inactive list represents ...

Go-to-Market Strategy Development

How to Conduct A Go-to-Market Strategy Workshop

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. The invisible problem keeping ...

Objectives & KPIs

5 Major Catalysts for Success at Your Organization

What are the catalysts for success at your organization? We’ve worked with and within companies of all sizes, ...

Campaign Strategy Development

Campaign Planning Workbook

What are the catalysts for success at your organization? We’ve worked with and within companies of all sizes, ...

Brand Strategy

Download: Partner Webinar Template

Working with partners to ideate, execute, and promote joint content can be a huge revenue-generating activity. So ...

Objectives & KPIs

Priorities for Your First 90 Days as CMO

My network is primarily filled with C-level executives at SaaS companies. When I asked them, “What would you ...

Campaign Strategy Development

Campaign Playbook – A Marketing Playbook Template

A lot of marketers use the term “playbook,” but few actually use a playbook. Our bias for action means that our ...

Customer lifecycle

The Quick and Dirty of the Marketo Lead Lifecycle

Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...

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