GTM Strategy & Research
Common trends have surfaced throughout many assessments and
The term ‘artificial intelligence’ was first coined by John McCarthy in 1956, but thanks to
Email marketing is an essential part of an organization’s marketing strategy. Even more important are the metrics ...
In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
Are you feeling overwhelmed by the endless marketing automation options out there? As the world of
B2B and B2C Marketers have been using email marketing as an essential and proven tool for their brand to effectively ...
SMS (Short Message Service) can ...
Adobe Journey Optimizer (AJO) is ...
A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...
Understanding customer behavior,
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...
In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...
Your customers have a complex relationship with your brand. To borrow a phrase from the Beatles, it’s more like a ...
Do you have a higher number of inactive subscribers than active subscribers? An overflowing inactive list represents ...
Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. The invisible problem keeping ...
What are the catalysts for success at your organization? We’ve worked with and within companies of all sizes, ...
What are the catalysts for success at your organization? We’ve worked with and within companies of all sizes, ...
Working with partners to ideate, execute, and promote joint content can be a huge revenue-generating activity. So ...
My network is primarily filled with C-level executives at SaaS companies. When I asked them, “What would you ...
