INSIGHTS

Elevate Your Strategy

Insights & Essential Resources for Modern Marketers

Authors

  • Art Golk
  • Arturo Mendiola
  • Beth Facette Dent
  • Cathy Grendus
  • Chris Arrendale
  • Colleen Preisner
  • Daniel Mulvahill
  • Devin Bendig
  • Edin Campara
  • Elizabeth Ross
  • Emma Warrillow
  • Hannah Wilson
  • Isaac Ferreira
  • Jill Engel
  • John Shelton
  • JT Bricker
  • Karen Leibowitz
  • Kathryn Barrett
  • Kim Allen
  • Maggie Biernacki
  • Michael Helfin
  • Mike Knight
  • Monika Dagur
  • Natsha Ness
  • Rick Craig
  • Ryan Brill
  • Scott MacGregor
  • Shift Paradigm

Category

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  • Organizational Design
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  • Shift News
  • Technology & Data Architecture
  • Technology Architecture & Design
  • Technology Strategy
  • Testing & Optimization
  • UX Design

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  • Guide
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Capability

  • - Insights Press
  • AI
  • Analytics Ecosystem
  • Audience Intelligence
  • Brand Strategy
  • Business Intelligence
  • Campaign Performance
  • Campaign Strategy Development
  • Competitive Intelligence
  • Compliance & Deliverability
  • Compliance & Governance
  • Copywriting & Messaging
  • Creative Design & Development
  • Customer Data Platform Implementation
  • Customer Experiences
  • Customer lifecycle
  • Customer Marketing
  • Data Science & Modeling
  • Data Strategy & Design
  • Digital Asset Creation
  • Digital Media
  • Digital Transformation Roadmap
  • Experience Design
  • Go-to-Market Strategy Development
  • GTM Strategy & Research
  • Journey Mapping
  • Marketing Performance Management
  • MarTech Optimization
  • Messaging & Positioning
  • None
  • Objectives & KPIs
  • Organizational Design
  • Platform Migration & Implementation
  • Process & Workflow Design
  • Product Strategy
  • Recruiting & Hiring
  • Reporting & Dashboards
  • Revenue Operations
  • Sales Enablement
  • Segmentation & Prioritization
  • Shift News
  • Technology & Data Architecture
  • Technology Architecture & Design
  • Technology Strategy
  • Testing & Optimization
  • UX Design

Type

  • Blog
  • Article
  • Whitepaper
  • Whitepaper-Ungated
  • Guide
  • Guide-Ungated
  • Infographic
  • Podcast
  • Video
  • Press
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Article

Making Data Memorable with Storytelling

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Article

Four Principles of Ethical Data Use

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Article

Understanding 1st, 2nd, and 3rd-party data for marketing success

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Article

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

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Article

How to Conduct A Go-to-Market Strategy Workshop

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Article

AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

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Article

Center of Excellence: The Tool of Great Marketing Teams

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Article

Top 5 Reasons Why Your Email Open Rates May Be Falling

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Article

5 Interview Questions to Ask Your Next Marketing Automation Hire

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