How data-literate is your organization?
The rapid digital transformation in recent years has put the tools of data collection, use and management into the hands of employees throughout the organization, from leadership on down.
This data democratization can help employees make more informed decisions on everything from day-to-day operations to plotting the organization’s future. But it also creates a major risk from employees who are not trained in good data use.
Using data wisely will help your company discover insights and trends it can capitalize on to generate more revenue and comply with an evolving set of global data and privacy regulations.
This paper will help you understand why data literacy is so important and how you and your senior executives can make your entire organization more fluent in today’s language of data.
THE AUTHOR
In a universe of marketing and sales information, we chart the constellations of insight, technology and creativity, helping organizations grow revenue and transform customer experiences. Our team of more than 250 marketing professionals has partnered with thousands of organizations, bringing together a breadth and depth of knowledge unlike anywhere else. With full-service capabilities, we deploy the best mix of consulting, agency and analytic services to ensure strategic alignment and executional excellence. We bring possibilities into focus, shifting the traditional paradigms of sales and marketing to create truly meaningful relationships with customers. Meaningful shifts driving meaningful results.
