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# SH/FT: A Business & Growth Partner

See a true reflection of your business through the lens of data and technology.

## Sitemaps

- [XML Sitemap](https://www.shiftparadigm.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [KPIs Every Digital Marketer Should Track](https://www.shiftparadigm.com/insights/marketing-kpis-for-digital-marketing/) - Marketing KPIs prove the value of your digital marketing efforts. Learn about the top key performance indicators every marketer should be tracking.
- [Don’t Put the Cart Before the Horse: Why Your SaaS Stack is Selling You a Future Your Data Can’t Support](https://www.shiftparadigm.com/insights/dont-put-the-cart-before-the-horse-why-your-saas-stack-is-selling-you-a-future-your-data-cant-support/)
- [The New AI Architecture: From Surface-Level Hype to Foundational ROI](https://www.shiftparadigm.com/insights/the-new-ai-architecture-from-surface-level-hype-to-foundational-roi/)
- [The Four Stages of Agentic Commerce Maturity](https://www.shiftparadigm.com/insights/the-four-stages-of-agentic-commerce-maturity/)
- [Stop Counting Leads: How Your CRM Architecture is Sabotaging Your ABM](https://www.shiftparadigm.com/insights/stop-counting-leads-how-your-crm-architecture-is-sabotaging-your-abm/)
- [Don't Break Up with Email: How AI is Sparking an Email Renaissance](https://www.shiftparadigm.com/insights/dont-break-up-with-email-how-ai-is-sparking-an-email-renaissance/)
- [Aarzoo Kothari Named Salesforce Marketing Cloud Champion](https://www.shiftparadigm.com/insights/aarzoo-kothari-named-salesforce-marketing-cloud-champion/)
- [Migrating Your Marketing Automation Platform Is a Redesign, Not a Migration](https://www.shiftparadigm.com/insights/migrating-your-marketing-automation-platform-is-a-redesign-not-a-migration/)
- [Rekindle the Spark in Your Customer Experience](https://www.shiftparadigm.com/insights/rekindle-the-spark-in-your-customer-experience/)
- [Loyalty End Game: Building Unbreakable Bonds with Whole Relationship Recognition](https://www.shiftparadigm.com/insights/loyalty-end-game-building-unbreakable-bonds-with-whole-relationship-recognition/)
- [How to Know When You’ve Outgrown Your CMS (And What to Do Next)](https://www.shiftparadigm.com/insights/how-to-know-when-youve-outgrown-your-cms-and-what-to-do-next/)
- [Earning Trust & Loyalty by Removing Every Barrier](https://www.shiftparadigm.com/insights/earning-trust-loyalty-by-removing-every-barrier/)
- [Beyond the Hype: The Best AI Strategies Start with People](https://www.shiftparadigm.com/insights/the-best-ai-strategies-start-with-people/)
- [Gamification: Turning Engagement into a Game You Win](https://www.shiftparadigm.com/insights/gamification-turning-engagement-into-a-game-you-win/)
- [Engineering Trust in the Age of Autonomous Commerce](https://www.shiftparadigm.com/insights/engineering-trust-in-the-age-of-autonomous-commerce/)
- [New Year, New Inbox: Habit Stack Your Way to a Lean, Optimized Email Strategy](https://www.shiftparadigm.com/insights/new-year-new-inbox-habit-stack-your-way-to-a-lean-optimized-email-strategy/)
- [6 B2B Challenges Defining 2026](https://www.shiftparadigm.com/insights/6-b2b-challenges-defining-2026/)
- [Moving Past Points and Perks for Deeper Connection](https://www.shiftparadigm.com/insights/moving-past-points-and-perks-for-deeper-connection/)
- [The Conversational Inbox Demands a Spoken Strategy](https://www.shiftparadigm.com/insights/the-conversational-inbox-demands-a-spoken-strategy/)
- [Digital Equity: From Compliance to Customer-Centricity](https://www.shiftparadigm.com/insights/digital-equity-from-compliance-to-customer-centricity/)
- [Maximize Email Impact: A Post-Apple Mail Update Checklist](https://www.shiftparadigm.com/insights/maximize-email-impact-a-post-apple-mail-update-checklist/)
- [The Holiday Rush & Making the Nice (Inbox) List](https://www.shiftparadigm.com/insights/the-holiday-rush-making-the-nice-inbox-list/)
- [Banana ROI: Where Intelligent Marketing Automation & AI Become a Sustained Revenue Strategy](https://www.shiftparadigm.com/insights/banana-roi-where-intelligent-marketing-automation-ai-become-a-sustained-revenue-strategy/)
- [A Conversation with Toyin Powell from WSAudiology: Client Success Story](https://www.shiftparadigm.com/insights/a-conversation-with-toyin-powell-from-wsaudiology-client-success-story/)
- [Curation Effect: How AI Quietly Took Control of the Brand-to-Buyer Conversation](https://www.shiftparadigm.com/insights/curation-effect-how-ai-quietly-took-control-of-the-brand-to-buyer-conversation/)
- [From Keywords to Conversations: How Marketers Can Build an AI Search Strategy](https://www.shiftparadigm.com/insights/from-keywords-to-conversations-how-marketers-can-build-an-ai-search-strategy/)
- [Beth Corby Named Adobe Marketo Engage Champion for 2025–2026](https://www.shiftparadigm.com/insights/beth-corby-named-adobe-marketo-engage-champion-for-2025-2026/)
- [Navigating Change: How to Keep Your Best Ideas Alive When Everything Else is Shifting](https://www.shiftparadigm.com/insights/navigating-change-how-to-keep-your-best-ideas-alive-when-everything-else-is-shifting/) - Learn practical change management strategies to keep critical projects on track, protect innovation, and sustain customer experience with the latest article from SH/FT.
- [Saved-State Journeys: From Pause to Progress in under 90 Seconds](https://www.shiftparadigm.com/insights/saved-state-journeys-from-pause-to-progress-in-under-90-seconds/)
- [From Sign-Up to Stickiness: Designing a Customer Experience That Nudges FinServ Users to Act](https://www.shiftparadigm.com/insights/from-sign-up-to-stickiness-designing-a-customer-experience-that-nudges-finserv-users-to-act/)
- [Google Subscription Management Changes](https://www.shiftparadigm.com/insights/google-subscription-management-changes/)
- [SH/FT Appoints Craig Ayers as Chief Operations Officer and Chief Finance Officer](https://www.shiftparadigm.com/insights/sh-ft-appoints-craig-ayers-as-chief-operations-officer-and-chief-finance-officer/)
- [Experience Without Friction: An AI Blueprint for Omnichannel Mastery](https://www.shiftparadigm.com/insights/experience-without-friction-an-ai-blueprint-for-omnichannel-mastery/)
- [From Execution to Intelligence: Strategic AI in Marketing Operations](https://www.shiftparadigm.com/insights/from-execution-to-intelligence-strategic-ai-in-marketing-operations/) - This article from SH/FT explores how AI transforms marketing operations, what capabilities exist within platforms like Adobe Marketo Engage, what’s to come, and how teams can adapt their processes and tech stacks to maximize impact.
- [Plugging the Enterprise Revenue Leak: Unifying Customer Experience to Drive Growth Across Financial Services](https://www.shiftparadigm.com/insights/plugging-the-enterprise-revenue-leak-unifying-customer-experience-to-drive-growth-across-financial-services/) - Financial services losing revenue to poor customer experience? Shift Paradigm unifies data & tech for seamless customer journeys & growth.
- [Your Email Newsletter Is Boring—Turn It Into A Mini-App](https://www.shiftparadigm.com/insights/your-email-newsletter-is-boring-turn-it-into-a-mini-app/) - Tired of newsletter click-through rates that barely hit 3%? This post reveals how static email is becoming obsolete and how interactive mini-apps can deliver up to 500% engagement gains. Read the latest blog from SH/FT to transform your email marketing and tap into unrealized revenue.
- [Squiggly is the New Linear: Navigating Complex Lead Lifecycles](https://www.shiftparadigm.com/insights/squiggly-is-the-new-linear-navigating-complex-lead-lifecycles/) - Navigate the complexities of modern lead lifecycles and explore Salesforce solutions for managing non-linear customer paths with this article from SH/FT.
- [How to Choose Between AJO, Marketo, and Adobe Campaign](https://www.shiftparadigm.com/insights/how-to-choose-between-ajo-marketo-and-adobe-campaign/) - Read our comparison of use cases for industry-leading customer journey tools; Adobe Journey Optimizer (AJO), Marketo Engage & Adobe Campaign.
- [How to Conduct the Perfect Customer Visit](https://www.shiftparadigm.com/insights/how-to-conduct-the-perfect-customer-visit/) - A customer visit provides a golden opportunity to make your customers the North Star they should be. Learn how to improve your organization with client visits!
- [Stop Paying Rent on Your Audience—Own the Inbox Before Wall Street Owns You](https://www.shiftparadigm.com/insights/stop-paying-rent-on-your-audience-own-the-inbox-before-wall-street-owns-you/) - Struggling with rising ad costs on Meta and TikTok? Discover why email marketing offers a far superior ROI ($36-$44 for every $1 spent!) and provides lasting audience "equity" instead of costly "rent." Learn how to flip the power dynamic and own your audience.
- [Data Over Trends: Building a Modern Marketing Omni-Channel Strategy with AI](https://www.shiftparadigm.com/insights/data-over-trends-building-a-modern-marketing-omni-channel-strategy-with-ai/) - Tired of the 'email is dead' rhetoric? This post dives into why a customer-first approach, leveraging the power of AI for deep insights, is the real game-changer in marketing – and why traditional channels like email and direct mail still have a vital role to play.
- [The Communications You Send are Often the Difference Between Retention and Regret](https://www.shiftparadigm.com/insights/the-communications-you-send-are-often-the-difference-between-retention-and-regret/) - Don't let poor communication cause customer churn. Explore strategies to build lasting loyalty through relevant, timely messages delivered via the right channels (email, SMS, in-app). Learn how SH/FT Ignite helps brands connect with customers and prevent silence.
- [Love it or List it, Marketing Automation Platform (MAP) Edition](https://www.shiftparadigm.com/insights/love-it-or-list-it-marketing-automation-platform-map-edition/)
- [AI is the New OS: Prepare for a Marketing Revolution](https://www.shiftparadigm.com/insights/ai-is-the-new-os-prepare-for-a-marketing-revolution/)
- [The Secret to Successful Enterprise Tech? Change Management](https://www.shiftparadigm.com/insights/the-secret-to-successful-enterprise-tech-change-management/)
- [First Look at Marketo's New Email Editor](https://www.shiftparadigm.com/insights/first-look-at-marketos-new-email-editor/)
- [The 5 Telltale Signs Your CRM is Struggling](https://www.shiftparadigm.com/insights/5-telltale-signs-your-crm-has-issues/)
- [Your Guide to Migrating Customer Engagement Data](https://www.shiftparadigm.com/insights/your-guide-to-migrating-customer-engagement-data/) - Navigate the challenges of adopting new technology in marketing. Learn to manage the transition, retain critical customer data, and optimize efficiency.
- [Marketo Admin Checklist: For Data Cleanliness and Ongoing Maintenance](https://www.shiftparadigm.com/insights/marketo-admin-checklist-for-data-cleanliness-and-ongoing-maintenance/) - Overwhelmed by Marketo Marketing Automation maintenance? This infographic simplifies it all. Follow our clear daily, weekly, monthly, quarterly, and annual checklists to ensure data hygiene, optimize performance, and stay ahead of critical updates.
- [ChatGPT Pros and Cons for Generating Marketing Content](https://www.shiftparadigm.com/insights/chatgpt-pros-and-cons-for-generating-marketing-content/) - Using ChatGPT for marketing content is an increasingly used strategy. Keep reading for a detailed list of the pros & cons of using the AI to create content.
- [How Marketing Technology Supports Your Brand](https://www.shiftparadigm.com/insights/how-marketing-technology-supports-your-brand/) - Harnessing the 1:1 nature of real-world relationships at scale requires a marketing technology infrastructure with accurate, accessible data flowing through it.
- [Customer Marketing Framework: A Blueprint for Success](https://www.shiftparadigm.com/insights/customer-marketing-framework-a-blueprint-for-success/) - Learn how we create the ideal marketing framework to assess, optimize and implement customer marketing objectives for clients.
- [The Benefits of Project Management and Process Governance](https://www.shiftparadigm.com/insights/the-benefits-of-project-management-and-process-governance/) - Achieve more efficient marketing operations without disrupting your entire organizational structure with Project Management and Process Governance.
- [Marketo Reporting Foundations](https://www.shiftparadigm.com/insights/marketo-reporting-foundations/) - Email performance analytics in Adobe Marketo hold the key to unlocking unparalleled success for your marketing team.
- [Shift Paradigm Acquires Design and Technology Consultancy Principle Studios](https://www.shiftparadigm.com/insights/shift-paradigm-acquires-design-and-technology-consultancy-principle-studios/) - SH/FT, a leading digital transformation firm, is excited to announce the acquisition of Principle Studios, a world-class design and technology consultancy.
- [6 Ways to Improve Email Deliverability and Reach the Inbox](https://www.shiftparadigm.com/insights/6-ways-to-improve-email-deliverability-and-reach-the-inbox/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]
- [[Infographic] Is your Customer Experience (CX) working with you or against you?](https://www.shiftparadigm.com/insights/infographic-is-your-customer-experience-cx-working-with-you-or-against-you/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]
- [Key Strengths Every Modern Marketing Team Needs](https://www.shiftparadigm.com/insights/key-strengths-every-modern-marketing-team-needs/) - Discover the key strengths every modern marketing team needs with Shift Paradigm. Enhance your team's capabilities for today's digital world.
- [Soft Bounce vs Hard Bounce: What’s the Difference?](https://www.shiftparadigm.com/insights/soft-bounce-vs-hard-bounce-whats-the-difference/) - An email bounce could stem from several different reasons. Read about how it can range from the recipient mailbox being full to the domain not existing.
- [Blacklists or Blocklists Every B2B Enterprise Email Marketer Should Avoid](https://www.shiftparadigm.com/insights/blacklists-every-b2b-enterprise-email-marketer-should-avoid/) - Shift Paradigm shares which blocklists or blacklists that you don't want to be on as a B2B business. Learn more here.
- [5 Interview Questions to Ask Your Next Marketing Automation Hire](https://www.shiftparadigm.com/insights/5-interview-questions-to-ask-your-next-marketing-automation-hire/) - We’ve hired and trained hundreds of marketing automation experts. These questions will help you sniff out a junior resource from a highly-skilled expert to make the right marketing automation hire.
- [Top 5 Reasons Why Your Email Open Rates May Be Falling](https://www.shiftparadigm.com/insights/top-5-reasons-why-your-email-open-rates-may-be-falling/) - Why your email open rates may be falling and tips on how to improve open rates over time.
- [Center of Excellence: The Tool of Great Marketing Teams](https://www.shiftparadigm.com/insights/center-of-excellence-the-tool-of-great-marketing-teams/) - Read on to explore the four main ways Shift Paradigm recommends organizations leverage COEs to drive marketing success.
- [AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud](https://www.shiftparadigm.com/insights/ampscript-pitfalls-to-avoid-in-salesforce-marketing-cloud/) - Here are some pitfalls Paradigm Shifters have experienced when using AMPscript and our advice for avoiding them.
- [How to Conduct A Go-to-Market Strategy Workshop](https://www.shiftparadigm.com/insights/how-to-conduct-a-go-to-market-strategy-workshop/) - A blueprint for how to prepare and manage a GTM strategy workshop that leverages data, collaboration, and innovative insights from across your organization.
- [How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP](https://www.shiftparadigm.com/insights/how-marketing-data-should-flow-through-your-martech-stack-a-precursor-to-cdp/) - Optimize your martech stack with insights from Shift Paradigm. Learn how marketing data flow is a precursor to effective CDP implementation.
- [Understanding 1st, 2nd, and 3rd-party data for marketing success](https://www.shiftparadigm.com/insights/understanding-1st-2nd-and-3rd-party-data-for-marketing-success/) - In this article, we demystify data concepts and clarify the meaning of first-party, second-party, third-party, and even zero-party data.
- [Four Principles of Ethical Data Use](https://www.shiftparadigm.com/insights/four-principles-of-ethical-data-use/) - In this article we outline our four basic principles of ethical data use. Let’s keep you in good standing with your customers, prospects, and society.
- [10 Telltale Signs Your Marketing Technology Stack is in Trouble](https://www.shiftparadigm.com/insights/10-tell-tale-signs-your-marketing-technology-stack-is-in-trouble/) - It's not uncommon for a marketing technology stack to become cluttered, disorganized, and, ultimately, ineffective. Here are the signs to watch out for.
- [The Art of the Tech Stack - Balancing Innovation, Optimization, and Evolution](https://www.shiftparadigm.com/insights/mastering-the-art-of-balancing-innovation-optimization-and-evolving-your-tech-stack/) - Learn how leaders can find the balance between the pressures of innovation, optimization, maintenance while sunsetting tech stack systems and features.
- [The Simple and Undeniable Power of Driving Growth](https://www.shiftparadigm.com/insights/the-simple-and-undeniable-power-of-driving-growth/) - Embrace a data-driven strategy to unlocking sustained business growth by aligning your intricate marketing technology stacks with organizational goals.
- [Adobe Journey Optimizer (AJO): An Art Director’s Perspective](https://www.shiftparadigm.com/insights/adobe-journey-optimizer-ajo-an-art-directors-perspective/) - An Art Director's perspective on the various features and benefits of Adobe's newest customer journey management tool, Adobe Journey Optimizer (AJO).
- [Marketo Engage 2024 Enhancements: Unlock the Power of Innovation](https://www.shiftparadigm.com/insights/unlocking-the-power-of-innovation-discover-the-latest-enhancements-to-marketo-engage-in-2024/) - Adobe Marketo Engage has released several new impactful features in 2024, promising to transform the way businesses engage with their customers.
- [CMO Guide: Mastering Your First 90 Days](https://www.shiftparadigm.com/insights/the-cmos-guide-to-mastering-their-first-90-days/) - Unlock success in your first 90 days as a CMO! Navigate the CMO Inheritance Tax with actionable strategies, and start shaping your impact from day one.
- [How to Reactivate Your Inactive Subscribers Quickly](https://www.shiftparadigm.com/insights/how-to-reactivate-your-inactive-subscribers-quickly/) - An overflowing inactive subscribers list represents opportunities to improve email marketing results.
- [The Secret to Sales-Enabled Marketing Campaigns: RACI](https://www.shiftparadigm.com/insights/the-secret-to-sales-enabled-marketing-campaigns-raci/) - Companies grow faster when they plan their sales-enabled marketing campaigns together. How? Read on to learn about the RACI approach.
- [3 Step Email Audit Checklist](https://www.shiftparadigm.com/insights/3-step-email-audit-checklist/) - Performing an email audit is an invaluable process that helps to identify any necessary updates and errors, and ensure you are optimizing your investment.
- [9 Steps to Execute an Enterprise Marketing Data Audit](https://www.shiftparadigm.com/insights/9-steps-to-execute-an-enterprise-marketing-data-audit/) - Navigate the complexities of your marketing data with our expert-backed steps. Uncover insights, streamline processes, and boost ROI through a meticulous audit.
- [Advanced 6sense Insights For ABM Success](https://www.shiftparadigm.com/insights/advanced-6sense-insights-for-abm-success/) - Tips for the 6sense user that will help optimize your investment ensuring you are engaging with the right accounts, with the right messages, at the right time.
- [Campaign Playbook – A Marketing Playbook Template](https://www.shiftparadigm.com/insights/campaign-playbook-a-marketing-playbook-template/) - Our bias for action means that our brand of playbook is more action-oriented, practical and agile than other playbooks we’ve seen.
- [3 Predictions About How B2B & B2C Teams Will Operate in 2024](https://www.shiftparadigm.com/insights/3-predictions-about-how-b2b-b2c-teams-will-operate-in-2024/) - Uncover insightful predictions for B2B and B2C teams, guiding strategic decisions amid economic shifts and evolving consumer trends.
- [How To Configure Target Account Management (TAM) In Marketo](https://www.shiftparadigm.com/insights/how-to-configure-target-account-management-tam-in-marketo/) - Implementing TAM in Marketo involves best practices, strategic planning and alignment with your ABM initiatives.
- [Migrating Marketing Automation Platforms in the Age of AI](https://www.shiftparadigm.com/insights/maps-in-the-age-of-ai/)
- [CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy](https://www.shiftparadigm.com/insights/usa-today-liz-ross-ai-strategy/)
- [AI in MarTech: 11 Platforms Transforming Customer Experiences](https://www.shiftparadigm.com/insights/ai-in-martech-11-platforms-transforming-customer-experiences/)
- [Keeping Your Lead Management Flowing: Why Optimization Matters](https://www.shiftparadigm.com/insights/lead-management-optimization-matters/)
- [What Are DMARC, DKIM, and SPF?](https://www.shiftparadigm.com/insights/what-are-dmarc-dkim-and-spf/) - What is SPF and DKIM? Is DMARC necessary? Shift Paradigm answers your questions and more about DMARC, SPF and DKIM email security.
- [Braze Data Platform Unveils a Maturing Vision for Customer Engagement](https://www.shiftparadigm.com/insights/brazes-data-platform-unveils-a-maturing-vision-for-customer-engagement/) - Braze's Data Platform offers unique capabilities, seamless data integration, personalized campaigns, and AI-powered predictions.
- [Building a Future-Proof B2B MarTech Stack: Essential Tools for Each Revenue Stage](https://www.shiftparadigm.com/insights/future-proof-b2b-tech-stack/) - With over 14,000 MarTech SaaS platforms (and counting) available, SH/FT has compiled a carefully curated selection to guide your decisions at every stage of your revenue journey.
- [Beyond Traditional CMS: How Adobe Edge Delivery Delivers on Speed and Performance](https://www.shiftparadigm.com/insights/beyond-traditional-cms-adobe-edge-delivery/) - In this article, SH/FT explores common CMS challenges, the advantages and potential drawbacks of Adobe Edge Delivery, and what this means for existing AEM customers and those considering a CMS replatforming.
- [Marketing ROI: A Simple Guide to Marketing Attribution Tracking](https://www.shiftparadigm.com/insights/simple-marketing-attribution/)
- [Inheriting a Marketo Instance: Where to Start & How to Improve](https://www.shiftparadigm.com/insights/inheriting-a-marketo-instance/) - Marketo is a powerful tool, but it can become chaotic to manage without a solid optimization strategy. Learn more about how to optimize an inherited Marketo instance with this article from SH/FT.
- [7 Checkpoints to Amplify Your Marketing Automation Platform](https://www.shiftparadigm.com/insights/7-checkpoints-to-amplify-your-marketing-automation-platform/) - Auditing your marketing automation platform doesn’t have to feel like a chore. By focusing on these seven key areas from SH/FT, you’ll uncover opportunities for optimization.
- [We Didn’t Waste Our Money Preparing For The Cookie Apocalypse](https://www.shiftparadigm.com/insights/we-didnt-waste-our-money-preparing-for-the-cookie-apocalypse/) - Google's decision to indefinitely delay third party cookie deprecation is a game-changer. Learn how this impacts marketers, the importance of first-party data, and why privacy concerns still loom large.
- [How Lead Scoring Can Supercharge Your Pipeline](https://www.shiftparadigm.com/insights/how-lead-scoring-can-supercharge-your-pipeline/) - When done properly, lead scoring has the power to truly empower revenue teams to identify the hottest prospects and deals, maximizing revenue.
- [An Overview: Revenue Process](https://www.shiftparadigm.com/insights/an-overview-revenue-process/) - Discover the importance of mapping processes in RevOps to ensure alignment and growth across marketing, CS and sales teams for a streamlined revenue strategy.
- [Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together](https://www.shiftparadigm.com/insights/making-the-case-for-adobe-edge-delivery-how-marketing-content-and-it-can-work-better-together/) - Adobe Edge Delivery offers a solution for seamless, efficient scaling, unifying marketing, UX, product, and IT goals effortlessly.
- [Working Towards Loyalty](https://www.shiftparadigm.com/insights/working-towards-loyalty/) - Explore how loyalty marketing transcends mere programs, focusing on enhancing the total customer experience to elevate brand loyalty.
- [Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies](https://www.shiftparadigm.com/insights/predictive-analytics-anticipating-customer-behavior-and-optimizing-strategies/) - By leveraging AI-powered predictive analytics, marketing teams can anticipate customer needs, personalize marketing strategies, and make data-driven decisions.
- [Personalization at Scale: How AI Enhances Customer Engagement](https://www.shiftparadigm.com/insights/personalization-at-scale-how-ai-enhances-customer-engagement/)
- [Adobe AEM Edge Delivery Services: A Game Changer for Rapid Digital Experience Implementation](https://www.shiftparadigm.com/insights/adobe-aem-edge-delivery-services-a-game-changer-for-rapid-digital-experience-implementation/) - Adobe AEM Edge Delivery Services is empowering marketers to address the growing need for companies to deliver digital experiences at hyperfast speed to market.
- [Marketers Can Have Their Cake and Eat It Too with Adobe Edge Delivery Services (EDS)](https://www.shiftparadigm.com/insights/marketers-can-have-their-cake-and-eat-it-too-with-adobe-edge-delivery-services-eds/)
- [Effectively Leveraging the New Salesforce Consent Data Model](https://www.shiftparadigm.com/insights/effectively-leveraging-the-new-salesforce-consent-data-model/) - The Salesforce consent data model serves as a powerful tool for organizations navigating the intricacies of customer data preferences and legal requirements.
- [Transform Your Business With a CDP](https://www.shiftparadigm.com/insights/transform-your-business-with-a-cdp/) - CDPs help you analyze customer data to reveal important insights about their identity, location and interests. Learn if your business is ready for a CDP here.
- [10 Questions You Need to Ask CDP Vendors](https://www.shiftparadigm.com/insights/10-questions-you-need-to-ask-cdp-vendors/) - To help you feel more confident about choosing the right CDP vendor for your organization, learn these 10 questions to ask CDP vendors you’re considering.
- [Adobe Summit 2024: Transforming Customer Experiences with AI](https://www.shiftparadigm.com/insights/adobe-summit-2024-transforming-customer-experiences-with-ai/) - AI and innovations stole the show at Adobe Summit 2024. From the Experience Platform AI Assistant to GenStudio, Adobe is reshaping modern marketing.
- [3 Ways to Optimize your Email Program this Spring](https://www.shiftparadigm.com/insights/3-ways-to-optimize-your-email-program/) - Three steps to unlocking the full potential of your email program with streamlined processes, deliverability best practices and journey mapping.
- [The Importance of Separating Marketing and Transactional Emails](https://www.shiftparadigm.com/insights/the-importance-of-separating-marketing-and-transactional-emails/) - It is important to split up commercial emailing and transactional email marketing to ensure all mission-critical emails get delivered. Learn more here.
- [Navigating Google and Yahoo's Latest Email Deliverability Policies](https://www.shiftparadigm.com/insights/navigating-google-and-yahoos-latest-email-deliverability-policies/)
- [Dispelling 5 Myths about AI in Marketing](https://www.shiftparadigm.com/insights/dispelling-5-myths-about-ai-in-marketing/) - It’s important for marketers to view AI through a broader lens and separate facts from fiction. Here’s a look at 5 of the most common myths about AI.
- [How Marketo & 6sense Enable Data Fluidity & Drive Impact](https://www.shiftparadigm.com/insights/how-marketo-6sense-enable-data-fluidity-drive-impact/) - When Adobe Marketo and 6sense are combined, they create a powerhouse of data fluidity and, in turn, help you deliver exceptional customer experiences.
- [Optimize Your AEM Instance: Tips for Spring Cleaning Your Digital Workspace](https://www.shiftparadigm.com/insights/optimize-your-aem-instance-tips-for-spring-cleaning-your-digital-workspace/) - Streamline your Adobe Experience Manager audit process with tools and methods to realign implementations with Adobe's best practices effortlessly.
- [What you need to know about the Consumer Data Protection Act](https://www.shiftparadigm.com/insights/what-you-need-to-know-about-the-consumer-data-protection-act/) - The Consumer Data Protection Act will likely affect your company’s operations. Learn key concepts & how the Virginia CDPA compares to CCPA & GDPR.
- [New Braze Early Access Features We Love 2023](https://www.shiftparadigm.com/insights/new-braze-early-access-features-we-love-2023/) - A look at Braze's newly released updates, which we've already started incorporating into our clients' revenue processes with impressive results.
- [Decentralized Marketing and the COE That Holds it Together](https://www.shiftparadigm.com/insights/decentralized-marketing-and-the-coe-that-holds-it-together/) - Decentralized marketing teams are becoming the norm for businesses expanding into new markets. Here are the advantages and disadvantages to this structure.
- [Tackling Technical Debt: Empowering Marketers to Overcome its Impact](https://www.shiftparadigm.com/insights/tackling-technical-debt-empowering-marketers-to-overcome-its-impact/) - What is technical debt, why does it matter to marketers, and why should we do everything in our power to avoid technical debt in the first place?
- [10 Tips & Tricks for Leveraging In-App Messaging in Braze](https://www.shiftparadigm.com/insights/10-tips-tricks-for-leveraging-in-app-messaging-in-braze/) - Learn how to leverage in-app messaging effectively within Braze to engage users, drive conversions, and enhance overall customer experience.

## Pages

- [Home](https://www.shiftparadigm.com/) - Elevate your business strategy with Shift Paradigm's innovative solutions. Discover expert guidance in digital transformation and customer engagement.
- [Careers](https://www.shiftparadigm.com/careers/) - Join the Shift Paradigm team. Explore exciting career opportunities in digital marketing and be part of our journey in transforming businesses.
- [Adobe Summit 2026](https://www.shiftparadigm.com/adobe-summit-2026/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_video_mp4=”https://shiftpdev.wpengine.com/wp-content/uploads/2026/04/AdobeStock_378094271.mp4″ background_video_width=”100%” background_video_pause_outside_viewport=”off” min_height_last_edited=”off|tablet” height=”600px” height_tablet=”” height_phone=”” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”80px||0px||false|false” custom_padding_tablet=”55px||0px||false|false” custom_padding_phone=”45px||45px||true|false” custom_css_free_form=”@media (min-width: 900px) {|| selector{|| display: flex;|| flex-direction: column;||}||}” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Hero Row” _builder_version=”4.27.6″ _module_preset=”default” width=”100%” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_margin=”0px||||false|true” custom_padding=”0px|50px||50px|false|true” collapsed=”off”
- [Azek/TimberTech Case Study](https://www.shiftparadigm.com/casestudy-azek-timbertech/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” background_video_mp4=”https://shiftpdev.wpengine.com/wp-content/uploads/2026/04/Azek-hero.mp4″ background_video_width=”100%” min_height_last_edited=”off|tablet” height=”885px” height_tablet=”1000px” height_phone=”1310px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”64px||0px||false|false” custom_padding_tablet=”55px||0px||false|false” custom_padding_phone=”50px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Hero Row” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1440px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”0px||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px)
- [CX Landing](https://www.shiftparadigm.com/cx-landing/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/07/cx-landing-hero-section-bg.mov” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”End-to-End Digital Product Solutions That Scale With Your Ambition For Growth” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|300|||||||” title_text_align=”left” title_text_color=”#0F232D” title_font_size=”82px” max_width=”800px” title_font_tablet=”–et_global_heading_font|300|||||||” title_font_phone=”–et_global_heading_font|300|||||||” title_font_last_edited=”on|phone” title_font_size_tablet=”82px” title_font_size_phone=”40px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#0F232D” text_font_size=”24px” text_line_height=”1.3em” max_width=”727px” global_colors_info=”{}”] Experience-obsessed companies
- [Partners](https://www.shiftparadigm.com/partners/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#193542″ background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/02/Tech-partner-hero.mp4″ background_video_width=”100%” height=”986px” height_tablet=”1050px” height_phone=”” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”160px||30px||false|false” custom_padding_tablet=”160px||30px||false|false” custom_padding_phone=”90px||||false|false” background_last_edited=”off|phone” custom_css_free_form=”||selector .et_pb_section_video_bg{|| opacity: 0.22;||}||” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Hero Section Row Top Row” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”90%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”1440px” max_width_tablet=”none” max_width_phone=”” max_width_last_edited=”on|desktop” min_height_last_edited=”off|phone” height_last_edited=”off|phone” max_height_last_edited=”off|phone” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_tablet=”50px|0px|0px|0px|false|false” custom_padding_phone=”0px||0px||false|false”
- [AI Integration](https://www.shiftparadigm.com/ai-integration/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#0F232D” background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/02/Hero-AI.mp4″ width=”100%” height=”95vh” height_tablet=”” height_phone=”auto” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”50px||20px||false|false” custom_padding_tablet=”160px||80px||false|false” custom_padding_phone=”60px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Hero Section Row Top Row” _builder_version=”4.27.5″ _module_preset=”default” width=”90%” max_width=”100%” custom_padding=”30px||180px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading” module_class=”hero_heading” _builder_version=”4.27.6″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#f5f3e9″ text_font_size=”32px” text_line_height=”36px” header_font=”||||||||” header_2_font=”|300|||||||” header_2_font_size=”64px” header_2_line_height=”112%” max_width=”727px”
- [About Us](https://www.shiftparadigm.com/about/) - [et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”gcid-04a69378-ed57-4e7e-a39f-09c7aa141122 0%|rgba(0,0,0,0.9) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2025/02/site-backgrounds-geometric.jpg” parallax=”on” background_enable_video_mp4=”off” custom_padding=”150px||250px||false|false” bottom_divider_style=”arrow” bottom_divider_color=”#0F232D” bottom_divider_height=”10vw” bottom_divider_flip=”horizontal” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-04a69378-ed57-4e7e-a39f-09c7aa141122%22:%91%22background_color_gradient_stops%22%93,%22gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_direction=”right” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”ABOUT SHIFT” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h4″ title_font=”Roboto|Roboto_weight||on|||||” title_text_color=”#FFFFFF” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Your Partner in Growth
- [Case Studies](https://www.shiftparadigm.com/case-studies/) - [et_pb_section fb_built=”1″ admin_label=”Turning Medical Complexity into Market Advantage” _builder_version=”4.27.5″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/01/Case-Study-Hero.mp4″ background_video_width=”100%” background_video_height=”100%” custom_padding=”100px||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Hero Section Row Top Row” _builder_version=”4.27.5″ _module_preset=”default” width=”100%” width_tablet=”90%” width_phone=”85%” width_last_edited=”on|desktop” max_width=”1440px” max_width_tablet=”none” max_width_phone=”” max_width_last_edited=”on|desktop” min_height_last_edited=”off|phone” height_last_edited=”off|phone” max_height_last_edited=”off|phone” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||false|true” custom_padding_tablet=”50px|0px|0px|0px|false|false” custom_padding_phone=”0px||0px||false|false” collapsed=”on” global_colors_info=”{}” height__hover_enabled=”off|desktop”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=” Discover the stories behind our
- [Smoothie King Case Study](https://www.shiftparadigm.com/smoothie-king-casestudy/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_enable_color=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/02/Smoothie-King-Hero-2.mp4″ background_video_width=”100%” min_height_last_edited=”off|tablet” height=”885px” height_tablet=”1000px” height_phone=”1200px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”64px||0px||false|false” custom_padding_tablet=”55px||0px||false|false” custom_padding_phone=”50px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Hero Row” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1440px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”0px||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px)
- [CSL Case Study](https://www.shiftparadigm.com/csl-case-study/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#246F99″ background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/02/CSL-hero.mp4″ background_video_width=”100%” min_height_last_edited=”off|tablet” height=”963px” height_tablet=”180vh” height_phone=”220vh” height_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”64px||0px||false|false” custom_padding_tablet=”55px||0px||false|false” custom_padding_phone=”50px||||false|false” custom_css_free_form=”/* Default (large screen 1400px) */||selector {|| font-size: 100px;||}||||/* Tablet + Desktop (769px–1399px) */||@media only screen and (max-width: 1200px) and (min-width: 993px) {|| selector {|| font-size: 120px;|| height: 180vh;|| }||}||||/* Mobile (768px) */||@media only screen and
- [National Bank in Canada](https://www.shiftparadigm.com/national-bank-in-canada/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#0F232D” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2026/01/Banking-hero.mp4″ background_video_width=”100%” min_height_last_edited=”off|tablet” height=”963px” height_tablet=”1000px” height_phone=”1200px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_css_free_form=”span.et_pb_section_video_bg {|| opacity: 0.8;||}” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Hero Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1400px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”70px||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px)
- [FinServ](https://www.shiftparadigm.com/finserv/) - [et_pb_section fb_built=”1″ admin_label=”Financial Services Industry Section” _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/09/Hero-Fin.mp4″ height=”1450px” height_tablet=”1050px” height_phone=”1550px” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||30px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Financial Services Industry Top Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”90%” width_phone=”85%” width_last_edited=”on|phone” max_width=”1400px” max_width_tablet=”none” max_width_phone=”” max_width_last_edited=”on|desktop” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Shift x Financial Services” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Mono||||||||” text_text_color=”#f5f3e9″ text_font_size=”15px” text_letter_spacing=”1px” text_line_height=”100%” max_width=”727px” custom_margin=”0px|0px|24px|0px|false|false”
- [test](https://www.shiftparadigm.com/test/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2025/10/Frame-34818-1.png?_t=1759868028″ min_height_tablet=”750px” min_height_phone=”auto” min_height_last_edited=”on|desktop” height_tablet=”763px” height_phone=”653px” height_last_edited=”off|tablet” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” background_last_edited=”off|tablet” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_padding=”20px||||false|false” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”20px” global_colors_info=”{}”] Let’s discuss how SH/FT can help you create guest experiences that drive repeat visits, increase revenue per customer, and build the
- [Global Pharmaceutical Company Case Study](https://www.shiftparadigm.com/global-pharmaceutical-company/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Makesson Hero Section” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#0F232D” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/08/MkKesson-hero_1.mp4″ min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height=”850px” height_tablet=”850px” height_phone=”1100px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ locked=”off” collapsed=”on” global_colors_info=”{}” custom_css_free_form=”||selector .et_pb_section_video_bg{|| opacity: 0.9;||}||” sticky_enabled=”0″][et_pb_row admin_label=”Makesson Hero Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only
- [Client Success Story: WSA Audiology](https://www.shiftparadigm.com/case-studies/client-success-story-wsa-audiology-2/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px||10px|-40px|false|false” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
- [Client Success Story: CSL Plasma](https://www.shiftparadigm.com/case-studies/csl-plasma-2/) - CSL Plasma, a leader in life-saving plasma collection, partners with SH/FT to elevate their donor experience through personalized, multi-channel communications.
- [Case Studies: First American](https://www.shiftparadigm.com/case-studies/first-american/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px||10px|-40px|false|false” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
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- [First Command Case Study](https://www.shiftparadigm.com/case-study-first-command/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/10/First-Command-Hero.mp4″ min_height_last_edited=”off|tablet” height=”963px” height_tablet=”1000px” height_phone=”1200px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Hero Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1400px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”70px||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px) {|| selector {|| padding: 24px
- [Email Marketing Expertise](https://www.shiftparadigm.com/email-is-not-dead/) - Learn more about SH/FT's email marketing capabilities and client stories.
- [Shift Healthcare Manufacturing](https://www.shiftparadigm.com/shift-healthcare-manufacturing/) - [et_pb_section fb_built=”1″ admin_label=”Turning Medical Complexity into Market Advantage” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/05/Medical-hero-opt.mp4″ custom_css_free_form=”selector {|| height: 90vh;|| max-height: 720px;||}” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Shift X Healthcare Manufacturing” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Roboto Mono||||||||” text_text_color=”#F5F3E9″ text_font_size=”15px” custom_margin=”||0px||false|false” custom_css_free_form=”selector {|| padding-top: 100px;|| margin-left: 300px;||}||||@media only screen and (max-width: 767px) {|| /* Make the
- [Insights](https://www.shiftparadigm.com/insights/) - Gain valuable insights with Shift Paradigm's resources. Explore our expert articles and reports to stay ahead in digital marketing trends.
- [B2B SaaS](https://www.shiftparadigm.com/b2b-saas/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/10/BsB-Hero.mp4″ height=”986px” height_tablet=”” height_phone=”auto” height_last_edited=”on|tablet” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”160px||55px||false|false” custom_padding_tablet=”160px||80px||false|false” custom_padding_phone=”60px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Hero Section Row Top Row” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” width_tablet=”90%” width_phone=”85%” width_last_edited=”on|desktop” max_width=”1440px” max_width_tablet=”none” max_width_phone=”” max_width_last_edited=”on|desktop” min_height_last_edited=”off|phone” height_last_edited=”off|phone” max_height_last_edited=”off|phone” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|12.6%|0px|12.6%|false|true” custom_padding_tablet=”50px|0px|0px|0px|false|false” custom_padding_phone=”0px||0px||false|false” collapsed=”on” global_colors_info=”{}” height__hover_enabled=”off|desktop”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default”
- [National Home Warranty Provider](https://www.shiftparadigm.com/national-home-warranty-provider/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/10/hero_fahw.mp4″ min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height=”885px” height_tablet=”850px” height_phone=”1073px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Hero Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”85%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1400px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px) {|| selector {|| padding:
- [RevOps Capability Landing Page](https://www.shiftparadigm.com/revops-capability/) - [et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Hero Top Section” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/11/Replacement_background_RevOps.mp4″ height=”1600px” height_tablet=”1150px” height_phone=”1400px” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||30px||false|false” background_last_edited=”on|desktop” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Hero Section Row Top Row” _builder_version=”4.27.4″ _module_preset=”default” background_enable_video_mp4=”off” width=”75%” width_tablet=”90%” width_phone=”85%” width_last_edited=”on|desktop” max_width=”1400px” max_width_tablet=”none” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”50px|0px|0px|0px|false|false” custom_padding_tablet=”50px|0px|0px|0px|false|false” custom_padding_phone=”0px||0px||false|false” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Heading Text”
- [Hospitality Marketing](https://www.shiftparadigm.com/hospitality-marketing/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Hero Section” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#383838″ background_enable_image=”off” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/10/Hospo-Hero.mp4″ background_video_width=”100%” height=”986px” height_tablet=”1050px” height_phone=”720px” height_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”160px||30px||false|false” custom_padding_tablet=”160px||30px||false|false” custom_padding_phone=”60px||||false|false” background_last_edited=”off|phone” custom_css_free_form=”selector:before {|| content: %22%22;|| position: absolute;|| inset: 0;|| background: linear-gradient(|| to bottom,|| rgba(36, 111, 153, 0.0) 0%,|| rgba(56, 56, 56, 0) 70%,|| rgba(56, 56, 56, 1) 100%|| );|| pointer-events: none;|| z-index: 1;||}”
- [Credit Card Case Study](https://www.shiftparadigm.com/creditcard-case-study/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Amex Hero Section” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/09/amex_hero.mp4″ min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height=”850px” height_tablet=”850px” height_phone=”1000px” height_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Amex Hero Row” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|desktop” custom_padding=”||||false|false” custom_css_free_form=”selector {|| position: absolute;|| min-width: 100%;|| padding: 0 50px;||}||||@media only screen and (max-width: 992px) {|| selector {||
- [Case Study – ResMed](https://www.shiftparadigm.com/case-study-resmed/) - [et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”ResMed Banner” module_class=”banner_main” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/08/ResMed-hero-desktop.mp4″ min_height=”800px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_css_free_form=”@media only screen and (min-width: 769px) and (max-width: 1000px) {|| selector {|| height: 130vh;|| }||}||||@media only screen and (min-width: 501px) and (max-width: 768px) {|| selector {|| height: 1000px !important;|| }||}||||@media only screen and (min-width: 365px) and (max-width: 500px) {|| selector
- [Case Study - Evident Scientific](https://www.shiftparadigm.com/casestudy-evident-scientific/) - [et_pb_section fb_built=”1″ disabled_on=”on|off|off” admin_label=”Evident Scientific Banner” _builder_version=”4.27.4″ _module_preset=”default” background_video_mp4=”https://www.shiftparadigm.com/wp-content/uploads/2025/05/Hero-Evident-video.mp4″ min_height=”800px” height=”90vh” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” custom_css_free_form=”@media only screen and (max-width: 1000px) {|| selector {|| height: 130vh;|| }||}||||@media only screen and (max-width: 480px) {|| selector {|| height: 1000px !important;|| }||}||||@media only screen and (max-width: 430px) {|| selector {|| height: 1200px !important;|| }||}” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”95%” max_width=”none”
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- [Client Story: Athena Health](https://www.shiftparadigm.com/casestudy-health_tech/) - [et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide.png” custom_padding=”53px||16px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{%22gcid-4f56aa54-3b36-4432-8908-d727fd88891e%22:%91%22background_color_gradient_stops%22%93,%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93,%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”] CASE STUDY [/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ text_font=”Lexend|700|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lexend|700|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” header_4_font_size=”55px” header_4_line_height=”1.2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” header_4_font_size_tablet=”55px”
- [Case-Studies: Chick-fil-A](https://www.shiftparadigm.com/case-studies-chick-fil-a/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px||10px|-40px|false|false” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
- [Case Study: Zoetis](https://www.shiftparadigm.com/casestudy-zoetis/) - [et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide.png” custom_padding=”53px||16px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{%22gcid-4f56aa54-3b36-4432-8908-d727fd88891e%22:%91%22background_color_gradient_stops%22%93,%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93,%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”] CASE STUDY [/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ text_font=”Lexend|700|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lexend|700|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” header_4_font_size=”55px” header_4_line_height=”1.2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” header_4_font_size_tablet=”55px”
- [Case Study: Travel Rewards](https://www.shiftparadigm.com/casestudy-travel-rewards/) - [et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide.png” custom_padding=”53px||16px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{%22gcid-4f56aa54-3b36-4432-8908-d727fd88891e%22:%91%22background_color_gradient_stops%22%93,%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93,%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”] CASE STUDY [/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ text_font=”Lexend|700|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lexend|700|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” header_4_font_size=”55px” header_4_line_height=”1.2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” header_4_font_size_tablet=”55px”
- [Case Study: Sunnova Solar Energy Organization](https://www.shiftparadigm.com/case-study-sunnova/) - [et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide.png” custom_padding=”53px||16px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{%22gcid-4f56aa54-3b36-4432-8908-d727fd88891e%22:%91%22background_color_gradient_stops%22%93,%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93,%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”] CASE STUDY [/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ text_font=”Lexend|700|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lexend|700|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” header_4_font_size=”40px” header_4_line_height=”1.2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” header_4_font_size_tablet=”40px”
- [Case Study: Avnet](https://www.shiftparadigm.com/casestudy-avnet/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px|-40px|10px|-40px|false|true” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
- [Case Study: Atlassian](https://www.shiftparadigm.com/casestudy-atlassian/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px|-40px|10px|-40px|false|true” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
- [Capabilities](https://www.shiftparadigm.com/capabilities-2/) - Master your market with Shift Paradigm's strategic expertise and capabilities. Dive into our comprehensive strategies for business growth and market leadership.
- [Accessibility](https://www.shiftparadigm.com/accessibility/) - Accessibility matters. Shift Paradigm champions equal access for people with disabilities, ensuring dignity, independence, and equal opportunity in our inclusive culture.
- [Case Study: Becton Dickinson (BD)](https://www.shiftparadigm.com/casestudy-medtech/) - [et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 60%|gcid-cde99272-3603-44d9-9f11-8030d3796ac8 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” custom_padding=”80px||99px||false|false” custom_padding_tablet=”20px||100px||false|false” custom_padding_phone=”20px||20px||false|false” background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” text_text_color=”#FFFFFF” header_4_font=”|700||on|||||” header_4_text_align=”center” header_4_text_color=”#FFFFFF” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” background_color=”gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee” background_layout=”dark” max_width=”60%” max_width_tablet=”43%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_margin=”-16px|-40px|10px|-40px|false|true” custom_margin_tablet=”10px||10px|1px|false|false” custom_margin_phone=”||24px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”10px|10px||10px|false|true”
- [Auto Draft](https://www.shiftparadigm.com/auto-draft/) - [et_pb_section fb_built=”1″ next_background_color=”#000000″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”74c69059-8e69-4122-b1e6-dfeabf6c5711″ use_background_color_gradient=”on” background_color_gradient_stops=”gcid-heading-color 0%|rgba(0,0,0,0.9) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https://premadesections.divi.support/premade/wp-content/uploads/sites/4/2023/11/1920×1080.jpg” background_enable_video_mp4=”off” custom_padding=”150px||250px||false|false” bottom_divider_style=”slant” bottom_divider_height=”10vw” bottom_divider_flip=”horizontal” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-66cbd09f-333c-48ee-ae5a-9e43e4ef31ee%22:%91%22background_color_gradient_stops%22%93,%22gcid-f7eab69e-20ae-42f2-840b-f96273b49a4c%22:%91%22background_color_gradient_stops%22%93,%22gcid-heading-color%22:%91%22background_color_gradient_stops%22%93,%22gcid-2a386b1e-9149-40c6-b24d-5e9fedecf039%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”BUSINESS & GROWTH PARTNER” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Roboto|Roboto_weight||on|||||” title_text_color=”#FFFFFF” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][/et_pb_heading][et_pb_heading title=”Transformative Growth Solutions for Modern Enterprises” _builder_version=”4.27.4″
- [Home #2](https://www.shiftparadigm.com/home-2/) - [et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#000000″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2024/09/little-dots.png” background_enable_video_mp4=”off” max_width=”100%” module_alignment=”right” min_height=”621.8px” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”237px||60px||false|false” background_last_edited=”on|desktop” background_enable_image_phone=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” min_height=”68.8px” custom_margin=”-40px||||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ title=”Innovate. Integrate. Grow.” title_font_size=”70px” title_font=”|300|||||||” global_colors_info=”{%22gcid-1311158c-f6d7-4386-95a4-4f97a3c1d9a9%22:%91%22title_text_color%22%93}” title_text_color=”gcid-1311158c-f6d7-4386-95a4-4f97a3c1d9a9″][/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”32px” header_font=”|300|||||||” header_font_size=”40px” header_2_font=”||||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”45px” header_2_line_height=”1.15em” header_4_text_color=”#FFFFFF” header_4_font_size=”45px”
- [Case Study: Boston Symphony Orchestra](https://www.shiftparadigm.com/casestudy-arts-culture/) - [et_pb_section fb_built=”1″ admin_label=”Page Title Section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide.png” custom_padding=”53px||16px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-220px” box_shadow_color=”#ffffff” global_colors_info=”{%22gcid-4f56aa54-3b36-4432-8908-d727fd88891e%22:%91%22background_color_gradient_stops%22%93,%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22background_color_gradient_stops%22%93,%22gcid-cde99272-3603-44d9-9f11-8030d3796ac8%22:%91%22background_color_gradient_stops%22%93,%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_text_align=”center” header_text_color=”#FFFFFF” global_colors_info=”{}”] CASE STUDY [/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.23.1″ text_font=”Lexend|700|||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”Lexend|700|||||||” header_font_size=”48px” header_line_height=”1.4em” header_2_font=”||||||||” header_4_font_size=”40px” header_4_line_height=”1.2em” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”fade” header_4_font_size_tablet=”40px”
- [Story Template](https://www.shiftparadigm.com/story-template/) - [et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#ffffff 60%|gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd 60%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”60%” background_color_gradient_end=”#4c594c” background_color_gradient_end_position=”60%” hover_enabled=”0″ background_last_edited=”on|tablet” background_color_gradient_stops_tablet=”#ffffff 95%|#4c594c 95%” background_color_gradient_start_position_tablet=”95%” background_color_gradient_end_position_tablet=”95%” global_colors_info=”{%22gcid-920f3884-a489-4f74-a2a8-4f3c890ced2a%22:%91%22background_color_gradient_stops%22%93,%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22background_color_gradient_stops%22%93,%22gcid-1a025e05-d4ad-47b1-bfbd-3a763345f3bd%22:%91%22background_color_gradient_stops%22%93}” background_color=”RGBA(255,255,255,0)” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”5c989a74-8649-4b9a-a4a2-6d2b8ae2551c” header_4_font=”|700||on|||||” header_4_text_color=”#4C594C” header_4_font_size=”14px” header_4_letter_spacing=”0.2em” header_4_line_height=”1.6em” custom_margin=”10px||10px|-40px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-9799dbbd-bded-42a4-a1ac-fd98d6af7004%22:%91%22background_color%22%93}” background_color=”gcid-9799dbbd-bded-42a4-a1ac-fd98d6af7004″ header_4_text_align=”center” custom_padding=”10px|10px||10px|false|true” border_radii=”on|200px|200px|200px|200px” max_width=”60%” sticky_enabled=”0″] Bio-Pharmaceutical [/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”e598b17a-9229-42f6-b238-019d6094332e” header_font=”|600|||||||”
- [Knowledge Base](https://www.shiftparadigm.com/key-shifts/) - How Can We Help? Search Sales and Marketing

## Logos

- [AWS logo](https://www.shiftparadigm.com/insights/logosliderwp/aws-logo/)
- [Iterable logo](https://www.shiftparadigm.com/insights/logosliderwp/iterable-logo/)

## Projects

- [Deliverability Guide - Resource Download](https://www.shiftparadigm.com/project/deliverability-guide/) - Our comprehensive guide shows you how to spot the hidden warning signs in your data, exposes the real reasons your audience isn't seeing your messages, and helps you fix the underlying issues so your emails actually get read.
- [Complimentary Email Vitality Report](https://www.shiftparadigm.com/project/complimentary-email-vitality-report/) - Ready to see how your emails stack up against best practices and learn where you're missing out on valuable opportunities? Simply send us up to three of your recent emails, and our expert team will put them through our exclusive, data-backed Email Vitality Report.
- [Webinar | New Adobe Tools (Live Demo)](https://www.shiftparadigm.com/project/adobe-tools-demo/) - Adobe Summit 2026 revealed a future where your software finally works together. Join two of the industry’s most respected technical leaders for a live demonstration of how to turn these updates into a competitive advantage for your business.
- [Sustainable growth begins when your business is driven by clarity instead of confusion](https://www.shiftparadigm.com/project/sustainable-growth/) - RevOps lays the groundwork for today’s business growth. It demands bringing sales, marketing, and customer success teams together under one strategy. We’re here to help you transform potential into performance. You’re just one click away from making the shift. We’re ready to develop a customized approach that aligns your business objectives and delivers measurable results.
- [Retention is the new growth](https://www.shiftparadigm.com/project/lifecycle-marketing/) - Crafting integrated journeys and experiences that cut through the noise demands a deep understanding of your customers. We’re here to help you drive engagement, conversions, and loyalty (while also optimizing the behind-the-scenes automations that power them). You’re just one click away from making the shift. We’re ready to develop a customized approach that aligns your business objectives and delivers measurable results.
- [Technology handles the mechanics—Humans provide the purpose](https://www.shiftparadigm.com/project/humans-provide-the-purpose/) - Creating effective systems demands a deep understanding of your business and your culture. We’re here to scale with you, ascending together as your dedicated ally in growth. You’re just one click away from making the shift. We’re ready to develop a customized approach that aligns your business objectives and delivers measurable results.
- [Curation Effect Guide - Resource Download](https://www.shiftparadigm.com/project/curation-effect/) - Are you ready to conquer the curation effect? To navigate the AI-intermediated landscape, organizations must transition from managing campaigns to managing a contextual response engine. This is a strategic guide to earning marketing visibility in an AI-curated environment.
- [Nurture Template](https://www.shiftparadigm.com/project/nurture-template/) - Most brands don’t realize AI is already changing what subscribers see. This is your chance to adapt before competitors catch on. Learn more about an AI Summary Readiness Mini-Audit from Shift Paradigm.
- [RevOps Impact Report](https://www.shiftparadigm.com/project/revops-impact-report/) - A no-cost, no-obligation, high-impact assessment where SH/FT's enterprise platform experts cut through analyst hype to find your perfect CMS/DXP match.
- [Shift x Optimizely NYC Event Registration](https://www.shiftparadigm.com/project/shift-and-optimizely-nyc-event/) - Join us for an invite-only, complimentary hosted dinner event at The Standard High Line in NYC. This event brings together industry pros and executives (like you) to enjoy an evening of fellowship with peers, along with a provacative moderated dialogue on marketing, tech, data, and AI.
- [B2B Challenges - Whitepaper Download](https://www.shiftparadigm.com/project/six-critical-b2b-challenges/) - B2B is at a convergence point. Traditional playbooks are outdated. We've identified six interconnected challenges and the strategic architecture to address them. Position your organization for success in 2026.
- [CX SpotCheck](https://www.shiftparadigm.com/project/cx-spotcheck/) - We connect the dots between experience, technology, and revenue—so you don’t just look better, you perform better. Get a complimentary CX SpotCheck by applying now.
- [Loyalty Shock - Whitepaper Download](https://www.shiftparadigm.com/project/loyalty-shock/) - A no-cost, no-obligation, high-impact assessment where SH/FT's enterprise platform experts cut through analyst hype to find your perfect CMS/DXP match.
- [Beyond the Hype - Whitepaper Download](https://www.shiftparadigm.com/project/beyond-the-hype/) - A no-cost, no-obligation, high-impact assessment where SH/FT's enterprise platform experts cut through analyst hype to find your perfect CMS/DXP match.
- [AI Below The Stack - Whitepaper Download](https://www.shiftparadigm.com/project/ai-below-the-stack/) - Most brands don’t realize AI is already changing what subscribers see. This is your chance to adapt before competitors catch on. Learn more about an AI Summary Readiness Mini-Audit from Shift Paradigm.
- [Webinar Registration | Reality Check for B2B Healthcare](https://www.shiftparadigm.com/project/reality-check-b2b-healthcare/) - In an industry defined by strict regulation and complex decision committees, volume is no longer the metric that matters—influence is. Join SH/FT experts for a 60-minute reality check on the friction between healthcare marketing, sales, and IT. Discover how to move past legacy technical debt and the "email is dead" myth to build an account-based engine driven by data utility and AI insights.
- [Webinar On Demand | Reality Check for 2B2 Healthcare](https://www.shiftparadigm.com/project/live-webinar-reality-check-b2b-healthcare/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [From Outreach to Outcomes: SFMC in Healthcare](https://www.shiftparadigm.com/project/from-outreach-to-outcomes-sfmc-in-healthcare/) - Your clients aren’t numbers–they’re people with unique goals, needs, and life circumstances. Delivering a truly personalized client experience means knowing them deeply and serving them in ways that reflect their journey. Join us in this 60-minute live webinar with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift.
- [Turning Customer Data into a First-Class Client Experience](https://www.shiftparadigm.com/project/turning-customer-data-into-a-first-class-client-experience-live-webinar/) - Your clients aren’t numbers–they’re people with unique goals, needs, and life circumstances. Delivering a truly personalized client experience means knowing them deeply and serving them in ways that reflect their journey. Join us in this 60-minute live webinar with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift.
- [Why Friction Sells:  The Science of Counterintuitive CX](https://www.shiftparadigm.com/project/why-friction-sells-the-science-of-counterintuitive-cx/) - Your clients aren’t numbers–they’re people with unique goals, needs, and life circumstances. Delivering a truly personalized client experience means knowing them deeply and serving them in ways that reflect their journey. Join us in this 60-minute live webinar with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift.
- [MAP Fit Finder](https://www.shiftparadigm.com/project/map-fit-finder/) - A no-cost, no-obligation, high-impact assessment where SH/FT's enterprise platform experts cut through analyst hype to find your perfect CMS/DXP match.
- [Forging Connections At Forge](https://www.shiftparadigm.com/project/shift-at-forge-2025/) - The Shift team can't wait to meet you at Forge 2025. Whether you're joining us for a Brain Date session or our exclusive Nobu dinner, we're here to help you unlock the full potential of your marketing operations.
- [Forge Labubu Sweepstakes](https://www.shiftparadigm.com/project/shift-labubu-sweepstakes-forge/) - Find out how you can win a Big Into Energy Labubu from Shift Paradigm.
- [AI Summary Readiness Mini-Audit](https://www.shiftparadigm.com/project/ai-summary-readiness-mini-audit/) - Most brands don’t realize AI is already changing what subscribers see. This is your chance to adapt before competitors catch on. Learn more about an AI Summary Readiness Mini-Audit from Shift Paradigm.
- [Forge Labubu Giveaway Terms and Conditions](https://www.shiftparadigm.com/project/forge-labubu-giveaway-terms-and-conditions/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Giveaway Terms & Conditions” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”] 1. EligibilityThis Giveaway is open to legal residents of the United States of America who are 18 years or older at the time of entry. Employees of Shift Paradigm, its affiliates,
- [First-Class Client Experience LIVE ROOM](https://www.shiftparadigm.com/project/first-class-client-experience-webinar-room/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Battle of the MAPS Part II](https://www.shiftparadigm.com/project/battle-of-the-maps-part-ii-webinar/) - Whether you’re evaluating your tech stack, considering a migration, or just want to stay sharp—this is your ringside seat to the marketing automation conversation that actually matters.
- [The CX Advantage: Transforming Digital Experiences for Competitive Edge](https://www.shiftparadigm.com/project/the-cx-advantage-with-optimizely/) - Join SH/FT for a high-impact executive session on how leaders are converting CX complexity into competitive advantage in this live session on July 31, 2025.
- [The Hidden Revenue Leak: How Poor CX Costs Fortune 500 Companies Millions](https://www.shiftparadigm.com/project/the-hidden-revenue-leak-guide/) - Uncover why companies spending millions on customer acquisition are losing 40 to 60 percent of conversions to preventable experience friction. Learn the data-driven strategies industry leaders use to transform customer journeys, boost conversion rates, and create competitive advantages that compound over time.
- [Beyond The Magic Quadrant: Digital Experience Platform Fit Finder Guide](https://www.shiftparadigm.com/project/beyond-the-magic-quadrant-digital-experience-platform-fit-finder-guide/) - A comprehensive framework for evaluating your digital experience platform that goes beyond vendor marketing. Download "Beyond The Magic Quadrant: Digital Experience Platform Fit Finder Guide" from SH/FT today.
- [CMS/DXP Fit Finder](https://www.shiftparadigm.com/project/cms-dxp-fit-finder/) - A no-cost, no-obligation, high-impact assessment where SH/FT's enterprise platform experts cut through analyst hype to find your perfect CMS/DXP match.
- [Tomorrow's Touchpoint: Preparing for the Next Age of CX](https://www.shiftparadigm.com/project/tomorrows-touchpoint-preparing-for-the-next-age-of-cx/) - The divide between customer experience leaders and laggards is accelerating. Don't be left behind. Download "Tomorrow's Touchpoint: Preparing for the Next Age of CX" from SH/FT today!
- [Your CX Sucks LIVE ROOM](https://www.shiftparadigm.com/project/your-cx-sucks-live-webinar/) - Back by demand, Email Isn’t Dead LIVE (Vol. 2) streams June 12 at 1:00 PM CDT. We build on the insights from our sold-out first session—and reveal brand-new strategies Fortune 500 teams use to keep email their #1 revenue channel, presented by growth strategist Isaac Ferreira.
- [Your B2B Digital Experience Probably Sucks (And Your Customers Know It)](https://www.shiftparadigm.com/project/your-cx-sucks/) - Discover how WS Audiology transformed their professional customer experience from a digital disappointment to a competitive advantage in this 60-minute webinar from SH/FT.
- [Email Isn't Dead Live Webinar](https://www.shiftparadigm.com/project/email-isnt-dead-webinar/) - In 45 minutes we’ll prove—backed by fresh data and real-world SH/FT engagements—that email remains the highest-ROI, lowest-CAC growth lever for companies facing long sales cycles, tight regulations, or razor-thin margins. We’ll show how to transform your outdated blasts into dynamic, interactive, AI-driven inbox experiences.
- [Email Isn't Dead LIVE ROOM](https://www.shiftparadigm.com/project/email-isnt-dead-webinar-room/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Email Isn't Dead Live Webinar Part II](https://www.shiftparadigm.com/project/email-isnt-dead-part-ii/) - Back by demand, Email Isn’t Dead LIVE (Vol. 2) streams June 12 at 1:00 PM CDT. We build on the insights from our sold-out first session—and reveal brand-new strategies Fortune 500 teams use to keep email their 1 revenue channel, presented by growth strategist Isaac Ferreira.
- [Battle of the B2B MAPS](https://www.shiftparadigm.com/project/battle-of-the-b2b-maps-webinar/) - Whether you’re evaluating your tech stack, considering a migration, or just want to stay sharp—this is your ringside seat to the marketing automation conversation that actually matters.
- [Elevating MedTech & Healthcare Manufacturing Campaigns: Creating Hyper-Personalized Emails](https://www.shiftparadigm.com/project/elevating-medtech-healthcare-manufacturing-campaigns-creating-emails-that-think-like-your-top-salesperson/) - Join the experts at SH/FT as we explore communication strategies specifically designed for medical device and healthcare equipment + supply manufacturers.
- [The CX Advantage With Optimizely LIVE ROOM](https://www.shiftparadigm.com/project/cx-advantage-with-optimizely-webinar-room/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [FROM LEGACY TO LIFT OFF](https://www.shiftparadigm.com/project/from-legacy-to-lift-off-webinar/) - Whether you’re evaluating your tech stack, considering a migration, or just want to stay sharp—this is your ringside seat to the marketing automation conversation that actually matters.
- [Elevating MedTech & Healthcare Manufacturing Email Campaigns Webinar Room](https://www.shiftparadigm.com/project/elevating-medtech-webinar-recording/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [From Legacy to Liftoff WEBINAR ROOM](https://www.shiftparadigm.com/project/from-legacy-to-liftoff-live-webinar/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Battle Of The MAPs Part II WEBINAR ROOM](https://www.shiftparadigm.com/project/battle-of-the-maps-part-ii-live-webinar/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Sequel Embed Code For Any Page” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Battle The MAPs - WEBINAR ROOM](https://www.shiftparadigm.com/project/battle-of-the-maps-live-webinar/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Mkto and Sequel Tracker” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]
- [Email Isn't Dead Live Webinar Part II - WEBINAR ROOM](https://www.shiftparadigm.com/project/email-isnt-dead-part-ii-live-webinar/) - Back by demand, Email Isn’t Dead LIVE (Vol. 2) streams June 12 at 1:00 PM CDT. We build on the insights from our sold-out first session—and reveal brand-new strategies Fortune 500 teams use to keep email their #1 revenue channel, presented by growth strategist Isaac Ferreira.
- [Email Best Practices Guide](https://www.shiftparadigm.com/project/email-best-practices-guide/) - SH/FT's latest guide, "Email Best Practices & Industry Trends," provides you with knowledge and strategies to optimize your email programs for maximum impact and growth.
- [Guthrie Theater x SH/FT](https://www.shiftparadigm.com/project/guthrie-theater-and-shift/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.4″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ hover_enabled=”0″ global_colors_info=”{%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}” alt=”blue background with white dots” title_text=”background dots” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2025/04/background-2-cropped.png?_t=1746474895″ sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_heading title=”A Collaborative Vision For The Guthrie Theater With SH/FT” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”56px” custom_padding=”40px||||false|false” hover_enabled=”0″ global_colors_info=”{}” title_font=”|300|||||||” sticky_enabled=”0″][/et_pb_heading][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2025/05/guthrie.jpg?_t=1746474863″ title_text=”la phil cover”
- [The Future of Marketing Automation: AI-Driven Strategies with allGood](https://www.shiftparadigm.com/project/ai-driven-marketing-automation-strategies-webinar-with-allgood/) - Join SH/FT and allGood for an exclusive webinar that moves beyond the AI hype, offering actionable insights and real-world strategies to implement the latest AI solutions with tools like allGood in your Marketo instance.
- [Reimagine 2025: AI & The Future of Business Growth](https://www.shiftparadigm.com/project/reimagine-2025-ai-for-business-growth/) - The future belongs to organizations that can navigate the delicate intersection where human creativity meets technological innovation. SH/FT's exclusive, invitation-only gathering brings together forward-thinking executives who are shaping tomorrow's business landscape on May 7th.
- [AI Pilot Program](https://www.shiftparadigm.com/project/ai-pilot-program/) - This agile, “MVP-style” implementation of AI focuses on solving a specific business problem, such as chatbots for customer service, predictive lead scoring, send-time optimization, or content generation. Talk to SH/FT today!
- [Inbox Innovation](https://www.shiftparadigm.com/project/inbox-innovation/) - Elevate your inbox, elevate your business. Discover how iterative innovation drives growth in email marketing. Get expert insights and actionable tips from SH/FT's Inbox Innovation program.
- [Inbox Innovation Resource Download](https://www.shiftparadigm.com/project/inbox-innovation-resource-download/) - Drive engagement with compelling creative using tips from our Experience Design cards. Get expert insights and actionable tips from SH/FT's Inbox Innovation program.
- [Actionable AI: Practical Guide to Assess Readiness & Plan a Marketing Pilot](https://www.shiftparadigm.com/project/actionable-ai/) - In this guide, we’ll unravel the most effective ways to harness AI's strategic prowess for your business. Expect a wealth of insights, such as an practical examples for your teams’ implementation, initiating an AI Pilot: Step-by-step guidance, strategies for seamless collaboration across diverse departments and actionable checklists designed for easy implementation within your team.
- [Marketo On-Demand Webinars](https://www.shiftparadigm.com/project/marketo-webinars/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/STN-Profile-background-1-1.png” parallax=”on” custom_padding=”109px||109px||false|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2024/02/Marketo-Webinar-On-Demand-Shift-Paradigm-Hero.png” alt=”Marketo-Webinar-On-Demand-Shift-Paradigm-Bottom” title_text=”Marketo-Webinar-On-Demand-Shift-Paradigm-Hero” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”-15px||||false|false” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”MARKETO WEBINARS” _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|||on|||||” title_text_color=”gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a” title_font_size=”20px” custom_margin=”||-2px||false|false” global_colors_info=”{%22gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_heading title=”Attend One of Our Marketo On-Demand Webinars Today!” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”gcid-095f3017-670a-4d45-bbf8-520034f23a92″ title_font_size=”40px” global_colors_info=”{%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” header_text_align=”left” text_orientation=”center”
- [Marketo Office Hours Thank You Page](https://www.shiftparadigm.com/project/marketo-office-hours-thank-you-page/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/STN-Profile-background-1-1.png” parallax=”on” custom_padding=”109px||109px||false|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2024/02/Marketo-Webinar-On-Demand-Shift-Paradigm-Hero.png” alt=”Marketo-Webinar-On-Demand-Shift-Paradigm-Bottom” title_text=”Marketo-Webinar-On-Demand-Shift-Paradigm-Hero” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”-15px||||false|false” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Access Webinars” _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|||on|||||” title_text_color=”gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a” title_font_size=”20px” custom_margin=”||-2px||false|false” global_colors_info=”{%22gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_heading title=”Thank you! You’re In.” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”gcid-095f3017-670a-4d45-bbf8-520034f23a92″ title_font_size=”40px” global_colors_info=”{%22gcid-095f3017-670a-4d45-bbf8-520034f23a92%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font_size=”18px” header_text_align=”left” text_orientation=”center” global_colors_info=”{}”] You now have
- [Braze Forge Event Follow Up](https://www.shiftparadigm.com/project/forge-braze-event/) - This agile, “MVP-style” implementation of AI focuses on solving a specific business problem, such as chatbots for customer service, predictive lead scoring, send-time optimization, or content generation. Talk to SH/FT today!
- [Email Creative Capabilities](https://www.shiftparadigm.com/project/email-creative/) - [et_pb_section fb_built=”1″ inner_shadow=”on” fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_fullwidth_header title=”Building Top-Performing Emails” subhead=”Our team has developed email campaigns and programs for 1000s of organizations over the past 15 years.” header_scroll_down=”on” scroll_down_icon_color=”gcid-980be316-46cf-45b5-9ef5-cf9c11a1e656″ background_overlay_color=”RGBA(255,255,255,0)” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”gcid-7576dced-e55f-4c43-9e3a-557219b9f071″ title_font_size=”55px” title_line_height=”1.2em” content_font_size=”18px” content_line_height=”1.8em” subhead_font_size=”30px” subhead_line_height=”1.2em” background_color=”RGBA(255,255,255,0)” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2024/10/hero-image-email-marketing.png” parallax=”on” background_blend=”color-dodge” background_enable_pattern_style=”on” background_pattern_style=”cubes” background_pattern_color=”RGBA(255,255,255,0)” custom_margin=”||||false|false” custom_padding=”200px||200px|30px|false|false” filter_saturate=”106%” border_color_all_image=”RGBA(255,255,255,0)” global_colors_info=”{%22gcid-7576dced-e55f-4c43-9e3a-557219b9f071%22:%91%22title_text_color%22%93,%22gcid-980be316-46cf-45b5-9ef5-cf9c11a1e656%22:%91%22scroll_down_icon_color%22%93}”] We’ve had
- [Ethical AI & Compliance](https://www.shiftparadigm.com/project/ethical-ai/) - To learn how to seamlessly integrate compliance into the fabric of your organization, explore our Compliance Compass from SH/FT.
- [GUIDE - Emerging Trends in Revenue Technology](https://www.shiftparadigm.com/project/emerging-trends-in-rev-tech/) - The B2B tech world is changing fast. New technologies, the rise of AI, and shifting customer demands are transforming how we sell. This ebook dives into the key trends shaping the future of sales, marketing, and ad-tech, giving you the insights you need to stay ahead of the curve. To prepare for the next wave of revenue technology, download the guide from SH/FT today.
- [Decoding AI in MarTech: 5 Elements of Success When integrating AI](https://www.shiftparadigm.com/project/decode-ai/) - To learn how to seamlessly integrate AI into the fabric of your organization, explore our Decoding AI interactive piece to learn all of the ins and outs of how to navigate the complexities of implementing AI within your organization.
- [Change Magnitude Assessment](https://www.shiftparadigm.com/project/change-magnitude-assess/) - To learn how to seamlessly integrate compliance into the fabric of your organization, explore our Compliance Compass from SH/FT.
- [Change Magnitude Assessment #2](https://www.shiftparadigm.com/project/growth-calculator/) - To learn how to seamlessly integrate compliance into the fabric of your organization, explore our Compliance Compass from SH/FT.
- [ShopTalk Dinner at Wakuda](https://www.shiftparadigm.com/project/shift-at-shoptalk-2025/) - Join SH/FT for a culinary experience at Wakuda on Wednesday, March 26th during Shoptalk Spring in Las Vegas.
- [ATL Roundtable](https://www.shiftparadigm.com/project/shift-braze-local-atlanta-roundtable/) - Join SH/FT, Braze, and LOCAL Industries for an insightful marketing roundtable on Thursday, February 27th, in Atlanta, Georgia.
- [Braze Office Hours - February 11, 2025](https://www.shiftparadigm.com/project/braze-office-hours-feb-11/) - The B2B tech world is changing fast. New technologies, the rise of AI, and shifting customer demands are transforming how we sell. This ebook dives into the key trends shaping the future of sales, marketing, and ad-tech, giving you the insights you need to stay ahead of the curve. To prepare for the next wave of revenue technology, download the guide from SH/FT today.
- [LA PHIL RFP Submission](https://www.shiftparadigm.com/project/la-phil-rfp-submission/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.23.1″ background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ global_colors_info=”{%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_heading title=”A Collaborative Vision For LA Phil With SH/FT” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”56px” custom_padding=”40px||||false|false” global_colors_info=”{}”][/et_pb_heading][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2024/11/la-phil-cover.png?_t=1732655774″ title_text=”la phil cover” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading
- [Compliance Compass](https://www.shiftparadigm.com/project/compliance-compass/) - To learn how to seamlessly integrate compliance into the fabric of your organization, explore our Compliance Compass from SH/FT.
- [How To Take a Customer-Centric Approach to Your Marketing Strategy](https://www.shiftparadigm.com/project/sip06-customer-centric-marketing/) - Learn more about putting your customer at the center of your marketing strategy with this webinar on July 23rd, brought to you by the experts at SH/FT.
- [SH/FT In Perspective Webinar Series](https://www.shiftparadigm.com/project/shift-in-perspective-webinars/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/STN-Profile-background-1-1.png” parallax=”on” custom_padding=”109px||109px||false|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2024/04/ai-made-easy-webinar.png” alt=”Marketo-Webinar-On-Demand-Shift-Paradigm-Bottom” title_text=”ai-made-easy-webinar” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”-15px||||false|false” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”SH/FT IN PERSPECTIVE WEBINAR SERIES” _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|||on|||||” title_text_color=”gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a” title_font_size=”20px” custom_margin=”||-2px||false|false” global_colors_info=”{%22gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_heading title=”Our Latest Offering: Industry Hot Topics From The Experts At SH/FT Paradigm” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”gcid-095f3017-670a-4d45-bbf8-520034f23a92″
- [Create Memorable Webinars that Drive Results With Adobe's Interactive Webinars](https://www.shiftparadigm.com/project/interactive-webinar-webinar/) - Learn more about getting up and running on Adobe's Interactive Webinars quickly with this session on September 12th, brought to you by the experts at SH/FT and Adobe.
- [Your Ultimate Guide to a Successful Salesforce Data Cloud Launch](https://www.shiftparadigm.com/project/sip07-successful-salesforce-data-cloud-launch/) - Learn more about getting up and running on Salesforce Data Cloud quickly with this webinar on August 20th, brought to you by the experts at SH/FT.
- [From One-Size-Fits-All to One-to-One: A Practical Guide to Personalization](https://www.shiftparadigm.com/project/sip04-practical-personalization/) - Learn more about driving personalized experiences for your customers with this webinar on June 11th, brought to you by the experts at SH/FT.
- [Navigating an Omni-Channel Strategy in a World of Data Compliance & Privacy](https://www.shiftparadigm.com/project/sip03-data-compliant-strategies/) - Learn more about implementing an omni-channel marketing strategy that adheres to data privacy and compliance regulations with this webinar on May 14th, brought to you by the experts at SH/FT.
- [SFMC Brunch & Learn - Chicago](https://www.shiftparadigm.com/project/sfmc-brunch-chicago/) - Join SH/FT on Thursday, May 23, 8:30am CST at The VU Rooftop Bar during the week of Connections. We’ll explore the powerful customization and AI capabilities of Salesforce Marketing Cloud (SFMC) and its impact on personalized customer journeys. Gain insights into SFMC's unique use cases and how it revolutionizes personalization strategies compared to other automation platforms.
- [AI Made Easy: Practical Approaches for Implementing AI](https://www.shiftparadigm.com/project/sip01-ai-made-easy/) - Learn more about implementing AI into your team with this webinar on June 18th, brought to you by the Analytics experts at SH/FT.
- [How to Create an Experience Engine with AI & Dynamic Content](https://www.shiftparadigm.com/project/sip02-ai-experience-engine/) - Discover how AI and dynamic content can power a personalized campaign experience engine with this webinar on April 30th, hosted by the experts at SH/FT.
- [Adobe Summit Dinner Registration](https://www.shiftparadigm.com/project/adobe-summit-dinner-registration/) - [et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/STN-Profile-background-3.png” parallax=”on” custom_padding=”109px||139px||false|” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2024/03/SHIFT-Adobe-Summit-landingpg-.png” alt=”Adobe Summit dinner Las Vegas” title_text=”SHIFT-Adobe-Summit-landingpg-” _builder_version=”4.23.1″ _module_preset=”default” width=”94.5%” custom_margin=”-15px|30px|||false|false” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”ADOBE SUMMIT 2024″ _builder_version=”4.23.1″ _module_preset=”default” title_level=”h4″ title_font=”|||on|||||” title_text_color=”gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a” title_font_size=”20px” custom_margin=”||-2px||false|false” global_colors_info=”{%22gcid-cacfa439-6411-4db7-bdc2-8f40deba4d4a%22:%91%22title_text_color%22%93}”][/et_pb_heading][et_pb_heading title=”Join SH/FT for dinner on Tuesday, March 26th” _builder_version=”4.23.1″ _module_preset=”default” title_text_color=”gcid-095f3017-670a-4d45-bbf8-520034f23a92″ title_font_size=”40px”

## Landing Page

- [AI Guide](https://www.shiftparadigm.com/insights/landing/ai-guide/) - [et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.23.1″ _module_preset=”default” background_color=”gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083″ background_image=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/header-pattern2-wide-b.png” parallax=”on” overflow-x=”hidden” overflow-y=”hidden” custom_padding=”||||false|false” animation_style=”fade” collapsed=”off” global_colors_info=”{%22gcid-b7cce4e3-7f6c-45c0-ad63-0b53eed18083%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://www.shiftparadigm.com/wp-content/uploads/2023/12/Shift_Tech_Navigator_logo-wide_rev.png” title_text=”Shift_Tech_Navigator_logo-wide_rev” _builder_version=”4.23.1″ _module_preset=”default” max_width=”49%” custom_margin=”|||-8px|false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”a1911c8e-9d1a-4cd1-9b48-60e4ea128dab” header_font=”Lexend|700|||||||” header_text_color=”#FFFFFF” header_font_size=”52px” max_width=”90%” custom_margin=”||10px||false|false” global_colors_info=”{}”] Ready to Chart Your Course to MarTech & Data Excellence? [/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”5987322d-5b9d-40b7-b7e5-8db0e546bc63″ text_font=”Lexend||||||||” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_font=”Lexend||||||||” max_width=”100%” max_width_tablet=”100%”
- [Test Template](https://www.shiftparadigm.com/insights/landing/test-template/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.23.1″ background_color=”gcid-1b4a3854-7b44-49f6-922e-e1ac36476373″ collapsed=”off” global_colors_info=”{%22gcid-1b4a3854-7b44-49f6-922e-e1ac36476373%22:%91%22background_color%22%93}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]
- [Register for Shift's Marketo Office Hour Sessions](https://www.shiftparadigm.com/insights/landing/office-hours/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][/et_pb_column][/et_pb_row][/et_pb_section]
- [On-Demand Marketo Webinars | Shift In Perspective](https://www.shiftparadigm.com/insights/landing/marketo-webinars/) - Looking to learn more about commonly used Marketo features? You've come to the right place. Unlock on-demand webinars about some of Adobe's Marketo Engage favorite capabilities.

## Key SHIFTs

- [Mentorship Programs Overview](https://www.shiftparadigm.com/key-shifts/mentorship-programs-overview/) - This is a demo article excerpt.
- [Setting Career Goals](https://www.shiftparadigm.com/key-shifts/setting-career-goals/) - This is a demo article excerpt.

## Knowledge Base FAQs

- [What are the steps to submit a purchase order?](https://www.shiftparadigm.com/?echo_kb_faq=what-are-the-steps-to-submit-a-purchase-order) - Here's the process to submit a purchase order: Fill out the purchase order form. Obtain the necessary approvals from your manager or department head. Submit the approved purchase order to the procurement team.
- [Where can I find templates for customer presentations?](https://www.shiftparadigm.com/?echo_kb_faq=where-can-i-find-templates-for-customer-presentations) - We have a library of customer presentation templates within the Sales & Marketing section of our knowledge base.
- [What is the process for requesting time off?](https://www.shiftparadigm.com/?echo_kb_faq=what-is-the-process-for-requesting-time-off) - Access our Time Off Request form. Fill out the form, including your desired dates and any relevant notes. Submit the form to your manager for approval.

## Categories

- [Uncategorized](https://www.shiftparadigm.com/insights/category/uncategorized/)
- [Shift News](https://www.shiftparadigm.com/insights/category/shift-news/)
- [Shift Insights](https://www.shiftparadigm.com/insights/category/shift-insights/)
- [Shift Case Studies](https://www.shiftparadigm.com/insights/category/shift-case-studies/)
- [None](https://www.shiftparadigm.com/insights/category/none/)
- [Compliance & Governance](https://www.shiftparadigm.com/insights/category/revenue-operations/compliance-governance/)
- [Data Strategy & Design](https://www.shiftparadigm.com/insights/category/technology-data-architecture/data-strategy-design/)
- [Go-to-Market Strategy Development](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/go-to-market-strategy-development/)
- [MarTech Optimization](https://www.shiftparadigm.com/insights/category/revenue-operations/martech-optimization/)
- [Technology & Data Architecture](https://www.shiftparadigm.com/insights/category/technology-data-architecture/)
- [Recruiting & Hiring](https://www.shiftparadigm.com/insights/category/revenue-operations/recruiting-hiring/)
- [Revenue Operations](https://www.shiftparadigm.com/insights/category/revenue-operations/)
- [Campaign Performance](https://www.shiftparadigm.com/insights/category/campaign-performance/)
- [Copywriting & Messaging](https://www.shiftparadigm.com/insights/category/campaign-performance/copywriting-messaging/)
- [Campaign Strategy Development](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/campaign-strategy-development/)
- [Compliance & Deliverability](https://www.shiftparadigm.com/insights/category/campaign-performance/compliance-deliverability/)
- [Objectives & KPIs](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/objectives-kpis/)
- [Testing & Optimization](https://www.shiftparadigm.com/insights/category/campaign-performance/testing-optimization/)
- [Business Intelligence](https://www.shiftparadigm.com/insights/category/technology-data-architecture/business-intelligence/)
- [Brand Strategy](https://www.shiftparadigm.com/insights/category/brand-strategy/)
- [GTM Strategy & Research](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/)
- [Needs & Gap Analysis](https://www.shiftparadigm.com/insights/category/revenue-operations/needs-gap-analysis/)
- [Customer lifecycle](https://www.shiftparadigm.com/insights/category/revenue-operations/customer-lifecycle/)
- [Journey Mapping](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/journey-mapping/)
- [Marketing Performance Management](https://www.shiftparadigm.com/insights/category/revenue-operations/marketing-performance-management/)
- [Customer Data Platform Implementation](https://www.shiftparadigm.com/insights/category/technology-data-architecture/customer-data-platform-implementation/)
- [Platform Migration & Implementation](https://www.shiftparadigm.com/insights/category/revenue-operations/platform-migration-implementation/)
- [Digital Asset Creation](https://www.shiftparadigm.com/insights/category/campaign-performance/digital-asset-creation/)
- [Analytics Ecosystem](https://www.shiftparadigm.com/insights/category/technology-data-architecture/analytics-ecosystem/)
- [Technology Strategy](https://www.shiftparadigm.com/insights/category/technology-data-architecture/technology-strategy/)
- [Reporting & Dashboards](https://www.shiftparadigm.com/insights/category/campaign-performance/reporting-dashboards/)
- [Customer Marketing](https://www.shiftparadigm.com/insights/category/campaign-performance/customer-marketing/)
- [Messaging & Positioning](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/messaging-positioning/)
- [Sales Enablement](https://www.shiftparadigm.com/insights/category/campaign-performance/sales-enablement/)
- [Account-Based Experience](https://www.shiftparadigm.com/insights/category/campaign-performance/account-based-experience/)
- [Technology Architecture & Design](https://www.shiftparadigm.com/insights/category/technology-data-architecture/technology-architecture-design/)
- [Data Science & Modeling](https://www.shiftparadigm.com/insights/category/technology-data-architecture/data-science-modeling/)
- [Segmentation & Prioritization](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/segmentation-prioritization/)
- [Organizational Design](https://www.shiftparadigm.com/insights/category/revenue-operations/organizational-design/)
- [Product Strategy](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/product-strategy/)
- [Experience Design](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/experience-design/)
- [Creative Design & Development](https://www.shiftparadigm.com/insights/category/campaign-performance/creative-design-development/)
- [Digital Media](https://www.shiftparadigm.com/insights/category/campaign-performance/digital-media/)
- [Digital Transformation Roadmap](https://www.shiftparadigm.com/insights/category/technology-data-architecture/digital-transformation-roadmap/)
- [Audience Intelligence](https://www.shiftparadigm.com/insights/category/audience-intelligence/)
- [Competitive Intelligence](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/competitive-intelligence/)
- [Process & Workflow Design](https://www.shiftparadigm.com/insights/category/revenue-operations/process-workflow-design/)
- [AI](https://www.shiftparadigm.com/insights/category/technology-data-architecture/ai/)
- [- Insights Press](https://www.shiftparadigm.com/insights/category/insights-press/)
- [Customer Experiences](https://www.shiftparadigm.com/insights/category/customer-experiences/)
- [UX Design](https://www.shiftparadigm.com/insights/category/customer-experiences/ux-design/)
- [Lead Management](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/lead-management/)
- [Marketing Automation Platforms](https://www.shiftparadigm.com/insights/category/marketing-automation-platforms/)
- [Email Marketing](https://www.shiftparadigm.com/insights/category/campaign-performance/email-marketing/)
- [Deliverability](https://www.shiftparadigm.com/insights/category/campaign-performance/deliverability/)
- [Attribution](https://www.shiftparadigm.com/insights/category/campaign-performance/attribution/)
- [Customer Relationship Management](https://www.shiftparadigm.com/insights/category/revenue-operations/customer-relationship-management/)
- [Salesforce](https://www.shiftparadigm.com/insights/category/technology-data-architecture/salesforce/)
- [Marketo](https://www.shiftparadigm.com/insights/category/marketing-automation-platforms/marketo/)
- [Change Management](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/change-management/)
- [ROI](https://www.shiftparadigm.com/insights/category/gtm_strategy_research/roi/)
- [Technology Rollouts](https://www.shiftparadigm.com/insights/category/technology-data-architecture/technology-rollouts/)

## Tags

- [third party cookies](https://www.shiftparadigm.com/insights/tag/third-party-cookies/)
- [first party data](https://www.shiftparadigm.com/insights/tag/first-party-data/)
- [data privacy](https://www.shiftparadigm.com/insights/tag/data-privacy/)
- [Google](https://www.shiftparadigm.com/insights/tag/google/)
- [customer experience](https://www.shiftparadigm.com/insights/tag/customer-experience/)
- [Braze](https://www.shiftparadigm.com/insights/tag/braze/)
- [customer data platform (CDP)](https://www.shiftparadigm.com/insights/tag/customer-data-platform-cdp/)
- [data platform](https://www.shiftparadigm.com/insights/tag/data-platform/)
- [customer engagement](https://www.shiftparadigm.com/insights/tag/customer-engagement/)
- [marketing technology](https://www.shiftparadigm.com/insights/tag/marketing-technology/)
- [data-driven marketing](https://www.shiftparadigm.com/insights/tag/data-driven-marketing/)
- [real-time data](https://www.shiftparadigm.com/insights/tag/real-time-data/)
- [data integration](https://www.shiftparadigm.com/insights/tag/data-integration/)
- [AI](https://www.shiftparadigm.com/insights/tag/ai/)
- [personalization](https://www.shiftparadigm.com/insights/tag/personalization/)
- [CX](https://www.shiftparadigm.com/insights/tag/cx/)
- [finserv](https://www.shiftparadigm.com/insights/tag/finserv/)

## Project Categories

- [Gated Content](https://www.shiftparadigm.com/insights/project_category/content/) - This is for any pages that will provide gated content such as eBooks, whitepapers, infographics.
- [Gated Webinar](https://www.shiftparadigm.com/insights/project_category/gated-webinar/)
- [AI](https://www.shiftparadigm.com/insights/project_category/ai/)
- [Data](https://www.shiftparadigm.com/insights/project_category/data/)
- [SFMC](https://www.shiftparadigm.com/insights/project_category/sfmc/)
- [Customer Experience](https://www.shiftparadigm.com/insights/project_category/customer-experience/)
- [Dynamic Content](https://www.shiftparadigm.com/insights/project_category/dynamic-content/)
- [Marketing Strategy](https://www.shiftparadigm.com/insights/project_category/marketing-strategy/)
- [Data Privacy](https://www.shiftparadigm.com/insights/project_category/data-privacy/)
- [Sponsored Event](https://www.shiftparadigm.com/insights/project_category/sponsored-event/)
- [Salesforce](https://www.shiftparadigm.com/insights/project_category/salesforce/)
- [Adobe](https://www.shiftparadigm.com/insights/project_category/adobe/)
- [Interactive Webinar](https://www.shiftparadigm.com/insights/project_category/interactive-webinar/)
- [Compliance](https://www.shiftparadigm.com/insights/project_category/compliance/)
- [Co-Sell Networking Event](https://www.shiftparadigm.com/insights/project_category/co-sell-networking-event/)
- [Events](https://www.shiftparadigm.com/insights/project_category/events/)

## Project Tags

- [Marketo](https://www.shiftparadigm.com/insights/project_tag/marketo/)
- [Adobe](https://www.shiftparadigm.com/insights/project_tag/adobe/)
- [AI](https://www.shiftparadigm.com/insights/project_tag/ai/)
- [data](https://www.shiftparadigm.com/insights/project_tag/data/)
- [gated webinar](https://www.shiftparadigm.com/insights/project_tag/gated-webinar/)
- [sfmc](https://www.shiftparadigm.com/insights/project_tag/sfmc/)
- [customer experience](https://www.shiftparadigm.com/insights/project_tag/customer-experience/)
- [dynamic content](https://www.shiftparadigm.com/insights/project_tag/dynamic-content/)
- [marketing strategy](https://www.shiftparadigm.com/insights/project_tag/marketing-strategy/)
- [data privacy](https://www.shiftparadigm.com/insights/project_tag/data-privacy/)
- [einstein AI](https://www.shiftparadigm.com/insights/project_tag/einstein-ai/)
- [marketing](https://www.shiftparadigm.com/insights/project_tag/marketing/)
- [VOC](https://www.shiftparadigm.com/insights/project_tag/voc/)
- [salesforce](https://www.shiftparadigm.com/insights/project_tag/salesforce/)
- [data cloud](https://www.shiftparadigm.com/insights/project_tag/data-cloud/)
- [inbox innovation](https://www.shiftparadigm.com/insights/project_tag/inbox-innovation/)
- [creative design](https://www.shiftparadigm.com/insights/project_tag/creative-design/)
- [experience design](https://www.shiftparadigm.com/insights/project_tag/experience-design/)
- [compliance](https://www.shiftparadigm.com/insights/project_tag/compliance/)
- [compass](https://www.shiftparadigm.com/insights/project_tag/compass/)
- [event](https://www.shiftparadigm.com/insights/project_tag/event/)
- [email marketing](https://www.shiftparadigm.com/insights/project_tag/email-marketing/)
- [guide](https://www.shiftparadigm.com/insights/project_tag/guide/)
- [live webinar](https://www.shiftparadigm.com/insights/project_tag/live-webinar/)
- [cx](https://www.shiftparadigm.com/insights/project_tag/cx/)
- [spotcheck](https://www.shiftparadigm.com/insights/project_tag/spotcheck/)
- [complimentary offer](https://www.shiftparadigm.com/insights/project_tag/complimentary-offer/)
- [sales offer](https://www.shiftparadigm.com/insights/project_tag/sales-offer/)
- [marketing automation](https://www.shiftparadigm.com/insights/project_tag/marketing-automation/)
- [optimizely](https://www.shiftparadigm.com/insights/project_tag/optimizely/)
- [cms](https://www.shiftparadigm.com/insights/project_tag/cms/)
- [dxp](https://www.shiftparadigm.com/insights/project_tag/dxp/)
- [AI summary](https://www.shiftparadigm.com/insights/project_tag/ai-summary/)
- [co-sponsored event](https://www.shiftparadigm.com/insights/project_tag/co-sponsored-event/)
- [revenue](https://www.shiftparadigm.com/insights/project_tag/revenue/)
- [tech](https://www.shiftparadigm.com/insights/project_tag/tech/)
- [nurture](https://www.shiftparadigm.com/insights/project_tag/nurture/)
- [IX](https://www.shiftparadigm.com/insights/project_tag/ix/)
- [RevOps](https://www.shiftparadigm.com/insights/project_tag/revops/)
- [UX](https://www.shiftparadigm.com/insights/project_tag/ux/)
- [deliverability](https://www.shiftparadigm.com/insights/project_tag/deliverability/)
- [email strategy](https://www.shiftparadigm.com/insights/project_tag/email-strategy/)

## Categories

- [Professional Development](https://www.shiftparadigm.com/key-shifts/category/professional-development/) - Enhance skills, explore career growth opportunities, and foster professional development.