Medical Equipment & Supplies
Pharmaceutical Distribution
They partner with biopharma companies, care providers, pharmacies, manufacturers, and governments to deliver insights, products, and services that make quality care more accessible and affordable.
Ready to scale your marketing operations?
The Situation
The Dilemma: Great Strategy, Broken MOPs Infrastructure
Our client’s marketing operations team serves as a critical part of the company’s internal agency, supporting marketing and communications efforts across multiple business units. The team faced significant challenges in their ability to help stakeholders improve lead generation and campaign management and effectively track marketing impact on feeding the sales pipeline and driving revenue.
The team needed to create a scalable infrastructure within Adobe Marketo Engage that would enable rapid implementation of additional instances to support the growth goals of new lines of business throughout the organization.
The Shift
Implementing Adobe Marketo Engage to Scale Marketing Operations, Through a Comprehensive Approach:
Use-Case Research and Discovery
Enablement and Optimization
Technology
System Implementation & Technical Configuration
Technical Setup & System Readiness
Defined system access, integration needs, and infrastructure adjustments
Salesforce Sales Cloud Connection & Data Governance
Established integration requirements, permission structures, and data sync processes
Lead Scoring Model Development
Aligned scoring methodology with business objectives and pipeline goals
Journey Automation Strategy
Developed end-to-end mapping and flowcharts of key workflows, triggers, and customer journey flows
User Acceptance Testing Planning
Outlined testing approach to validate system functionality
