Data & Analytics

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers.

The Best Customer Experiences Depend on Trusted and Unified Data Delivered in Real-time, and Customer Data Platforms reside at the center of those powerful experiences. Shift Paradigm and Tealium partner to ensure you harness not only the best technology but are fully enabled for success.

From strategy to planning to tactics, we ensure that your business outcomes are enabled by your tech stack, not hindered by it. By first defining the KPI’s critical to your business, we architect the Tealium platform and the surrounding technology ecosystem to enable the capture of every customer interaction to empower the exceptional Customer Experiences you need to provide.

The result is technology that truly enables experiences rather than standing in the way.


Wherever you’re at in your journey, we have a solution tailored just for YOU.

Tealium Implementation

From data collection and quality to CDP and predictive insights, Shift Paradigm covers the gamut of expertise needed to deploy Tealium’s powerful platforms and align them to core business processes. Together we’ll design and enable the right solution to own and access your most important enterprise asset, your customer data.

Buyer & Customer Journey Building

The heart of any experience is insight. Shift Paradigm ensures your buyer is the centerpiece to your engagement strategy. Building personalized and comprehensive buyer journeys allows your organization to put data and insights to work by creating experiences that drive “wow”.

Ideal Customer Profile Research & Creation

Looking to drive lead acquisition and best-in-class customer journeys? Deep ideal customer profile understanding resides at the heart of customer experience curation. Defining your ICP helps your organization end to end, from sales to marketing to product buyer research and profiling ensures your teams are working together effectively and remaining focused on common objectives the buyer cares about.

Managed Services

Need a hand? Be it a short-term gap due to maternity/paternity leave or a longer horizon through true staff augmentation, we can be the extension of your team, ensuring the lights stay on and your business continues to grow. CDP administration requires a unique blend of skills, from technical administration to analytics and business intelligence – Shift Paradigm handles these fractional needs in stride.

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