Recent news, articles and insights from the experts.

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Business Intelligence
Understanding Salesforce Marketing Contacts

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Testing & Optimization
Top 5 Reasons Why Your Email Open Rates May Be Falling

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Setup & Development
Dedicated vs Shared IP | How They Affect Email Deliverability

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Objectives & KPIs
Priorities for Your First 90 Days as CMO

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Recruiting & Hiring
5 Interview Questions to Ask Your Next Marketing Automation Hire

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Compliance & Deliverability
Blacklists or Blocklists Every B2B Enterprise Email Marketer Should Avoid

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Compliance & Deliverability
Soft Bounce vs Hard Bounce: What’s the Difference?

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Campaign Strategy Development
Campaign Playbook – A Marketing Playbook Template