Recent news, articles and insights from the experts.

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Competitive Intelligence|Revenue Operations|Sales Enablement
Selling SaaS: How to Strategically Sell B2B SaaS

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Copywriting & Messaging|Digital Asset Creation|Messaging & Positioning|Sales Enablement
ChatGPT Pros and Cons for Generating Marketing Content

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Campaign Performance|Journey Mapping|MarTech Optimization|Reporting & Dashboards
How to use Marketo Email Insights for Email Marketing Reports

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Analytics Ecosystem|Data Science & Modeling|Technology & Data Architecture|Technology Strategy
Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud

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Digital Transformation Roadmap|MarTech Optimization|Technology Architecture & Design|Technology Strategy
Tackling Technical Debt: Empowering Marketers to Overcome its Impact

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Customer lifecycle|Customer Marketing|MarTech Optimization|Segmentation & Prioritization
AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

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Audience Intelligence|Journey Mapping|MarTech Optimization|Technology & Data Architecture
Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

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Analytics Ecosystem|Customer lifecycle|Customer Marketing|MarTech Optimization
Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud