Bio-Pharmaceutical
Personalized Donor Journeys in Salesforce Marketing Cloud
CLIENT: CSL Plasma
CSL Plasma, a leader in life-saving plasma collection, partners with SH/FT to elevate their donor experience through personalized, multi-channel communications. Leveraging Salesforce Marketing Cloud and Einstein AI, we created a system that delivers tailored messages to individual donor resulting in increased engagement and satisfaction.
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improved donor engagement
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reduced speed to market
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STREAMLINED CAMPAIGN PROCESS
SH/FT and CSL Plasma collaborate to launch dozens of campaigns every month. We achieve this by creating dynamic content modules that use real-time data to personalize content for each channel and translate it for local audiences. Our team of experts works closely with CSL, functioning as a true extension of their team. We’re highly adaptable and agile, ensuring we can quickly launch campaigns and communicate in real-time with the markets that need it most.
We develop comprehensive, multi-channel journeys within Salesforce Marketing Cloud, incorporating email, SMS, push notifications, and in-app messaging. Each journey is tailored to specific markets and includes English and Spanish variations. To optimize performance, we use A/B testing and conditional logic, ensuring donors receive the right message at the right time, in their preferred language.