Navigating an Omni-Channel Strategy in a World of Data Compliance & Privacy

Dive into insights on seamlessly integrating multiple channels while navigating the complexities of data compliance, regional requirements, and privacy regulations. Gain actionable strategies to maximize customer engagement while safeguarding data integrity.

What You'll Learn in this Webinar

Data Privacy & Security Considerations for Marketers

Marketers face various risks and legal considerations related to data privacy and security laws in their day-to-day operations. We’ll walk you through common risks and regulations to help mitigate the risk of a data breach in your organization.

Foster Customer Loyalty Across Multiple Channels

Mitigate security risks while still seamlessly engaging buyers across multiple channels via strategic planning, technology optimization and solutions, and adherence to processes and best practices. We’ll walk you through how to do this to ensure you are fostering trust, loyalty, and long-term customer relationships in this 45-minute webinar.

How To Gain Alignment Between IT, Data & Marketing Teams

This collaboration is essential for driving business growth, innovation, and competitive advantage in today’s digital landscape. We’ll discuss best practices for cross collaborating, aligning your technology stack, building education and awarness, and faciliating open communication between teams. 

Build Brand Trust & Prioritize Data Privacy

Learn how to protect customer information while simultaneously providing them with hyper-personalized customer experiences. We’ll walk through how to best implement data privacy measures, such as preference centers, opt-in strategies, and audits, to protect customer data and build brand trust. 

Meet Your Webinar Hosts

Cathy Grendus

Cathy Grendus

VP of Marketing Strategy & Planning at SHIFT

Daniel Mulvahill

Daniel Mulvahill

Senior Manager, Client Engagement at SHIFT

Register today to join the session