Maximize your Marketo investment from
implementation to optimization by working
with the experts who wrote the book on
marketing automation success.
Salesforce consultancies are a dime a dozen, but when you’re looking to build a true revenue engine by integrating a sales and marketing process across CRM and Marketing Automation, the field gets much thinner.
Cutting-edge teams use to Drift to drive conversational marketing. We take it to the next level, by threading this powerful tool throughout your sales & marketing ecosystem.
Shift Paradigm partners with Braze to power customer-centric interactions between buyers and brands in real-time, at scale. From dynamic audiences to personalized customer journeys, the next wave of Marketing Automation platforms is upon us. Braze is leading that charge to drive growth with data-driven cross-channel solutions for our clients.
Data comes in all shapes and sizes, just like your customers. Shift Paradigm leverages Selligent Marketing Cloud across our B2B and B2C clients to unleash the power of AI coupled with marketing automation platform that helps you make marketing personal, by activating your data to deliver unique, highly relevant experiences to your customers at every moment of interaction, across all channels and devices.
Everything old is new again, that adage is certainly true of ABM, and the same goes for one of the leading Account Based tactics, print, and mail. The key, of course, is transforming this tried-and-true channel through a modern lens to create highly personalized campaigns that inspire action. Shift Paradigm and Sendoso reside at the intersection of technology and tangibility.
ABM / Content Management
Demandbase integrates the data you need for a comprehensive understanding of your accounts with the decisioning capabilities to engage the right accounts with the right message at the right time, and Shift Paradigm provides the connective tissue to make it all work. It lets your entire Account-Based Go-to-Market motion work in concert — resulting in increased visibility, fast ROI, and unlimited flexibility, even for the largest enterprises.
Your sales qualification teams are the first line of defense in your data collection and hygiene process – they have to be empowered with a tool that allows them to find the critical information that allows them to do their jobs. ZoomInfo combines data, insights, and outbounding all in one powerful suite. Shift Paradigm threads ZoomInfo with best practice ABM strategy to create a powerful competitive advantage and ultimately more sales conversations.
ABM / Content Management
Revenue Operations doesn’t always get the love it deserves, but that doesn’t make it any less critical. Shift Paradigm’s RevOps Methodology focuses on designing repeatable and efficient processes, and that means leveraging tools that scale. LeanData has been trusted a Shift Paradigm solution in some of our largest process builds.
ABM
“Working with the ShiftParadigm team has been great. I cannot say enough how valuable you guys have been to our organization. Everyone on the team is so responsive and intelligent – I’ve learned a ton from everyone we've had the fortune of working with!”
“Working with the ShiftParadigm team has been great. I cannot say enough how valuable you guys have been to our organization. Everyone on the team is so responsive and intelligent – I’ve learned a ton from everyone we've had the fortune of working with!”
Salesloft offers a comprehensive platform to empower your revenue teams as they execute their digital selling tasks. Combined with Shift Paradigm services, your front-line team gain access to deal-specific insights, receive coaching, and keep customers engaged – all from a single place. They call it the Modern Revenue Workspace and Shift Paradigm has deployed this powerful solution to generate an average pipeline contribution lift of 30% or more.
Content Management
Seismic’s ability to manage, automate and distribute sales content allows for the elimination of redundancy and mitigates the frustration from manual processes. And with Shift Paradigm’s Growth Paradigm Framework as a guide, we are able to supercharge your funnel while eliminate the creation of content for content’s sake.
Content Management / Sales Enablement
When you measure your sales and marketing team’s effectiveness, you want reliable benchmarks in which to compare your performance. Shift Paradigm partners with Gartner because all they do is benchmark today’s high-growth and enterprise B2B & B2C organizations, so their data is highly relevant and highly actionable. Shift Paradigm’s Growth Paradigm Assessment incorporates Gartner benchmarks, as well as our own proprietary insights.
Data & Analytics
What cuts through the noise? One word – video. Shift Paradigm partners with Vidyard to ensure the engagement you create with your personalized video efforts is not only measured and scored but also integrated with your MarTech stack so you can leverage those insights to influence more revenue.
Content Management
Shift Paradigm’s business intelligence offerings are built on the industry-leading infrastructure of Amazon’s Redshift platform. By aggregating your customer data into a single 360-degree view, you enable a level of visibility that allows you to make critical decisions with insight and confidence.
When you’re ready to fully embrace business intelligence in order to make predictive decisions about your business, you need flexibility and clarity – Shift Paradigm leverages Tableau visualization tools on top of best-in-class tech stacks to provide both.
Data & Analytics
Marketers have been plagued by dirty and incomplete data from day one. The solution? Ensuring you have a single comprehensive view of the customer, and that data is organized in a way to mine the insights necessary to make decisions with certainty. Alteryx, in the hands of Shift Paradigm, ensures that your data tells a story you can understand.
Data & Analytics
Aligning sales and marketing teams means threading the two together in a way that is seamless in the eyes of the buyer. Shift Paradigm partners with Outreach to deliver that unified experience built on the backbone of Shift Paradigm process and playbooks.
Sales Enablement
Not only was Terminus at the center of the #flipmyfunnel movement, but they were one of the first to provide marketers with tools to execute against their ABM strategy via highly effective tactics. Shift Paradigm’s ABM strategies leverage Terminus to ensure your target accounts are surrounded with personalized messaging.
CDP
To have a conversation with your buyer, you have to create experiences that matter to them. Create engagement that cuts through the clutter. Once you’ve developed a truly aligned content and messaging strategy you want a platform that makes that content come alive. Shift Paradigm partners with Uberflip to do just that.
Content Management
Channel sales, one of the most profitable and difficult to manage go-to-market strategies. Shift Paradigm has worked with some of the largest ISV and VAR’s in the world to ensure that distributed sales teams are enabled with the tools they need for success. By leveraging Allbound, we are able to ensure partner success while avoiding cumbersome technology or outdated process.
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