We are Paradigm Shifters

Morgan Stewart is the CEO of Shift Paradigm (former CEO and Co-Founder of Trendline Interactive, the fastest growing Email Marketing Agency in the industry). Morgan is a recognized thought leader in the email marketing industry, keynote speaker, and published author. He manages a world-class team of email marketing experts and keeps them focused on achieving amazing results for Shift Paradigm clients.

Prior to Trendline Interactive, he spent six years with ExactTarget (Salesforce Marketing Cloud), where he led primary research and launched their strategic services practice. His focus is on developing complex analytic and technical marketing solutions that drive a high return on investment for clients.

Morgan completed his undergraduate degree at the University of California, Berkeley and attended graduate school at the University of Texas at Austin.

Scott Jones is the CFO for Shift Paradigm leading the financial operations, legal and mergers & acquisitions activities for the company.

Prior to Shift Paradigm, Scott has held senior finance positions at NewPoint Media Group (Advertising), LeaseQ (FinTech), Noesis (FinTech) and Sage Group plc, a publicly traded business management software and services company. Scott spent nearly 16 years at Sage and held CFO and Senior Vice President positions which included 6 years of leading North America’s mergers and acquisitions activities.

Scott completed his undergraduate degree at Southern Methodist University and holds a Bachelor of Business Administration in Accounting with a minor in Economics. He is a Certified Public Accountant

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue performance consultancy, having implemented over half of the Marketo user base.

Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education.

Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017 and a daughter in November 2019.

Unfailingly intrepid and informed Human Resource executive, Sarice is recognized for driving the Human side of HR. Aggragating a broad base of global knowledge and expertise – intimately and successfully – to produce an engaged and dedicated employee-centric workplace. The search for talent, architecting teams, and optimizing the humanity of the workplace with transformative programs and strategies is embedded in my psychology.

Dedicated to humanizing and strategizing in equal parts, I have spear-headed multiple award-winning and innovative global HR initiatives to secure a competitive advantage and ensure enterprise success:

Transformed employee development with an award-winning global learning strategy that empowers learners and fosters a culture of continuous learning, achieving an unprecedented adoption rate of 86% in first 6 months.

Designed and launched an ‘always-on’ global listening strategy to monitor engagement, build trust, and create a new way for employees to share their voice, resulting in 79-91% favorability scores.

Led a Global Human Capital Management digital transformation to improve the employee experience, system functionality and employee performance, realizing a $2M cost of ownership savings within 3 years.

Competencies that create results:

• Strategic Planning I Implementation I Alignment I Business and HR Transformation
• Talent Acquisition I Branding I Talent Management I Performance Management
• Employee Engagement I Culture I Diversity, Inclusion & Belonging I Employee Experience
• HR Process Design I Operations I Shared Services & Delivery
• Learning and Development I Leadership Development I Coaching

For Sarice, long-term engagement is a personal reward; collaboration is how it’s done. Building engaged teams, developing best-practices programming, creating fresh methods, applying technology—it’s all about getting it done with thought and finesse, seamlessly.

Chris Arrendale has over 18 years of experience in email marketing technology and software. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. He has traveled extensively as a marketing speaker, author, and software consultant.

Prior to Shift Paradigm, he led and founded multiple deliverability ventures including Inbox Pros that was later acquired by Trendline in 2018. He has worked with clients all over the world solving deliverability and compliance issues. Chris recently authored a book on email deliverability, privacy, and compliance titled “Deliverability Inferno”.

Chris graduated with an Associate’s degree from Oxford College of Emory University, followed by a B.A. from Emory University and earned a M.S. from Southern Polytechnic State University.

As a strategic marketing leader, J.T. leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability. He works closely with organizations to develop a strategically grounded approach to marketing and sales with a blend of strategy, analytics, technology and creative to achieve growth objectives. J.T. works with the LeadMD team in advising clients on best practices in revenue growth strategies, strategic sales and marketing alignment, account-based strategies, demand generation, marketing technology, marketing operations, analytics and sales management.

Prior to joining LeadMD, J.T. held a variety of marketing leadership and strategic consulting roles including management consultant, marketing operations, pricing and offer management, demand generation and analytics in multiple enterprise organizations.

A creative problem solver with an entrepreneurial attitude, Derek was a marketing technologist before there were marketing technologists. An early web developer, he was the founder and architect behind Innovyx, one of the first email service providers. An email industry expert and thought-leader Derek is a regular author, contributor, trainer, and conference speaker.

At Shift Paradigm, Derek is responsible for the agency’s Technical Consulting and Platform Management teams, while also spearheading corporate IT and technical strategy.

Prior to Shift Paradigm, he spent fifteen years with Omnicom Group agencies specializing in email, technology, and marketing. He delivered winning programs for clients such as Hyatt, Sony, Adobe, Novartis, and Toyota.

Derek holds a Bachelor of Science with Honors in Information Technology from DeMontfort University in England.

With over 20 years of email marketing experience, Michele started the client services practice at Trendline 10 years ago, and now leads our Program Management area at Shift Paradigm, including strategy, analytics, creative, platform, QA and solutions consulting. Her previous experience includes email marketing positions at General Mills, North American Membership Group, BoomBox Inc. and Bigfoot Interactive.

Michele leads a team of professionals focused on delivering a superior level of service, driving efficient and effective programs, and exceeding client objectives and goals.

Michele holds a B.S. in Economics with concentrations in marketing and strategic management from the Wharton School of the University of Pennsylvania and an MBA in marketing and strategic management from the University of Chicago Booth School of Business.

As a Senior Marketing Executive, Colleen brings her passion and creativity to everything she does. Spending over two decades working in senior marketing roles in the financial services industry, Colleen has become a fanatic for insight based marketing strategy that delivers results. This, coupled with her agency experience, has also afforded her the opportunity to work in nearly every marketing discipline. Throughout her career, she has proven her ability to build and lead strong, high functioning teams, to challenge the status quo and approach any challenge with passion and dedication. Colleen now leads the Capability Groups teams across North America.

When she is not running madly about mucking things up at work, she can be found gazing at the sunset from the dock, watching hockey or sending embarrassing snapchats to her two adult children. She and her husband live in Milton, Ontario.