About

We are Paradigm Shifters

Equipped to solve the invisible problems that hurt performance
and help organizations align from top-to-bottom around growth.

Who We Are

We’ve assembled a team you won’t find anywhere else. Equipped to solve the invisible problems that hurt performance and help organizations align from top-to-bottom around growth, it’s why we’re able to bring about transformation wherever we go — shifting paradigms — and getting results.

Why work
with us?

Our unique approach and blend of capabilities make us the right full-service partner for any business focused on growth.

Breadth of technical knowhow

Whether you work in Salesforce Marketing Cloud or the Adobe Marketing suite, we have the strategic and technical knowhow to guide you forward.

Serve complex marketing organizations

We’re built for the hard stuff. We relish the difficult challenges and thrive in complexity.

Bias towards action

Everything we do is designed to create actionable, measurable outcomes to fuel your business.

B2B & B2C use cases

We combine expertise across B2B and B2C marketing to drive value for any marketing team.

Offer end-to-end partnership

We provide critical strategic support, all the way through staff augmentation and execution, allowing you to consolidate resources and institutional knowledge.

Looking to make a career shift?

We’re always looking to meet great people who embody our cultural values.

We strive to be the best place to work, period. We offer a series of competitive benefits and programs, including:

  • 13 Paid Holidays
  • Flexible Paid Time Off (PTO)
  • Maternity, Paternity, & Parental Leave
  • Bereavement Leave
  • Referral Bonus Programs
  • Wellbeing & Support Resources
  • Work From Home (WFH) Policy
  • Internet/phone/home office reimbursement
  • Quarterly Wellness Stipend
  • Employee Recognition & Service Awards Program
  • Ongoing Learning Opportunities & Internal Mobility
  • Events, Classes, and Office Perks

Get to Know Our Team

Our sales and marketing leaders inform, empower, validate and guide the visions of our visionary clients.

Elizabeth Ross

CEO

Scott Jones

CFO

Justin Gray

CCO

Sarice Plate

CHRO

Chris Arrendale

COO

JT Bricker

CSO

Michele Souder

SVP, Program Management

Colleen Preisner

SVP, Campaign Performance

Alice Walker

SVP, Practice Strategy

Recent Press

View All Press

Shift Paradigm Names Marketing Industry Leader Elizabeth Ross as New CEO

Trendline Interactive and LeadMD Form Shift Paradigm

Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

LeadMD Shares Silver Linings of 2020; Welcomes 2021 with Anticipation

LeadMD Reflects on First Half of 2020, Marked by Compassion, Value and Wins

LeadMD Recognized as Adobe Platinum Partner; Achieves Marketo Engage Specialization

LeadMD Hits Mid-Year Stride; Welcomes Bob Blount as Vice President of Sales

LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

1 of 8
ParadigmShifters

We’re Hiring

If it feels like a fit, check out our
open roles.

Don’t see the role you’re looking for? Check back later, as we post new positions often.

Careers
ParadigmShifters

Become A Client

Are you ready to shift?

Are you looking for world class marketing and digital experience?

Let's talk

Elizabeth Ross

CEO

Ross brings more than two decades of experience in key leadership roles in the marketing industry, most recently serving as Chief Marketing Officer at Bright Health Group where she was a critical part of the executive team that shepherded the company through a lucrative $924 million IPO in June of 2021. Prior to that, she was the CEO of Periscope, an agency in Minneapolis she helped sell to Quad Graphics in 2019 for $132.5 million. Ross has also held leadership roles at DDB, Digitas, and IPG Mediabrands.

Liz’s mission is to do things that people love. At the end of the day, companies hire agencies to drive growth. Period. And the best way to drive growth is to help craft messaging and brands that people feel genuinely connected to. And the key here is understanding that this isn’t about creating vanilla messages that appeal to everyone. In fact, the opposite of love is not hate, but indifference.

The industry is complex and ever changing and the opportunity to be a part of it is nothing short of inspiring. She is humbled to be a part of what is happening next.

Scott Jones

CFO

Scott Jones is the CFO for Shift Paradigm leading the financial operations, legal and mergers & acquisitions activities for the company.

Prior to Shift Paradigm, Scott has held senior finance positions at NewPoint Media Group (Advertising), LeaseQ (FinTech), Noesis (FinTech) and Sage Group plc, a publicly traded business management software and services company. Scott spent nearly 16 years at Sage and held CFO and Senior Vice President positions which included 6 years of leading North America’s mergers and acquisitions activities.

Scott completed his undergraduate degree at Southern Methodist University and holds a Bachelor of Business Administration in Accounting with a minor in Economics. He is a Certified Public Accountant

Justin Gray

CCO

Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.

Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others.

Justin and his wife Jennifer met over marketing, have a son named like a superhero, Grayson, and a daughter who’s destined to be a Rockstar. When not driving bookings revenues, you can find him roaming the fields at his hemp farm in Missouri or combing the desert looking for a poorly executed shot at the golf course.

Sarice Plate

CHRO

With a two+ decades long career in Human Resources, it is the human side of the business that has the most impact on her. The resourceful part is how she does it differently.

Wife of an Army Ranger and Mom of two fantastic young men. Proud alum of UC Santa Barbara and UT McCombs School of Business. Loves lake-life, Mexican Martinis, and a big fan of the Austin live music and foodie scene.

 

Chris Arrendale

COO

Chris Arrendale has over 18 years of experience in email marketing technology and software. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices. He has traveled extensively as a marketing speaker, author, and software consultant.

Prior to Shift Paradigm, he led and founded multiple deliverability ventures including Inbox Pros that was later acquired by Trendline in 2018. He has worked with clients all over the world solving deliverability and compliance issues. Chris recently authored a book on email deliverability, privacy, and compliance titled “Deliverability Inferno”.

Chris graduated with an Associate’s degree from Oxford College of Emory University, followed by a B.A. from Emory University and earned a M.S. from Southern Polytechnic State University.

JT Bricker

CSO

As a strategic marketing leader, J.T. leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability. He works closely with organizations to develop a strategically grounded approach to marketing and sales with a blend of strategy, analytics, technology and creative to achieve growth objectives. J.T. works with the LeadMD team in advising clients on best practices in revenue growth strategies, strategic sales and marketing alignment, account-based strategies, demand generation, marketing technology, marketing operations, analytics and sales management.

Prior to joining LeadMD, J.T. held a variety of marketing leadership and strategic consulting roles including management consultant, marketing operations, pricing and offer management, demand generation and analytics in multiple enterprise organizations.

Michele Souder

SVP, Program Management

With over 20 years of email marketing experience, Michele started the client services practice at Trendline 10 years ago, and now leads our Program Management area at Shift Paradigm, including strategy, analytics, creative, platform, QA and solutions consulting. Her previous experience includes email marketing positions at General Mills, North American Membership Group, BoomBox Inc. and Bigfoot Interactive.

Michele leads a team of professionals focused on delivering a superior level of service, driving efficient and effective programs, and exceeding client objectives and goals.

Michele holds a B.S. in Economics with concentrations in marketing and strategic management from the Wharton School of the University of Pennsylvania and an MBA in marketing and strategic management from the University of Chicago Booth School of Business.

Colleen Preisner

SVP, Campaign Performance

As a Senior Marketing Executive, Colleen brings her passion and creativity to everything she does. Spending over two decades working in senior marketing roles in the financial services industry, Colleen has become a fanatic for insight based marketing strategy that delivers results. This, coupled with her agency experience, has also afforded her the opportunity to work in nearly every marketing discipline. Throughout her career, she has proven her ability to build and lead strong, high functioning teams, to challenge the status quo and approach any challenge with passion and dedication. Colleen now leads the Capability Groups teams across North America.

When she is not running madly about mucking things up at work, she can be found gazing at the sunset from the dock, watching hockey or sending embarrassing snapchats to her two adult children. She and her husband live in Milton, Ontario.

Alice Walker

SVP, Practice Strategy

Alice Walker is an endlessly positive Marketer with a passion for content, campaigning, and education.
Throughout her career, she has worn many hats: Technical Writer, Content Lead, Project Manager, and Marketing Consultant. What they have all taught her is: bring solutions to the problems, be comfortable being uncomfortable, and she is happiest when empowering others while driving revenue and results. As both a people and process expert, there’s nothing she loves more than taking a challenge and creating scalable systems, frameworks, and creative solutions to solve them.
A Bay Area native, in her spare time Alice can be found spending time with her family in Davis, CA, cheering on the San Francisco Giants, or working on her latest crochet project (often all at once).

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