We are Paradigm Shifters

Ross brings more than two decades of experience in key leadership roles in the marketing industry, most recently serving as Chief Marketing Officer at Bright Health Group where she was a critical part of the executive team that shepherded the company through a lucrative $924 million IPO in June of 2021. Prior to that, she was the CEO of Periscope, an agency in Minneapolis she helped sell to Quad Graphics in 2019 for $132.5 million. Ross has also held leadership roles at DDB, Digitas, and IPG Mediabrands.

Liz’s mission is to do things that people love. At the end of the day, companies hire agencies to drive growth. Period. And the best way to drive growth is to help craft messaging and brands that people feel genuinely connected to. And the key here is understanding that this isn’t about creating vanilla messages that appeal to everyone. In fact, the opposite of love is not hate, but indifference.

The industry is complex and ever changing and the opportunity to be a part of it is nothing short of inspiring. She is humbled to be a part of what is happening next.

Scott Jones is the CFO for Shift Paradigm leading the financial operations, legal and mergers & acquisitions activities for the company.

Prior to Shift Paradigm, Scott has held senior finance positions at NewPoint Media Group (Advertising), LeaseQ (FinTech), Noesis (FinTech) and Sage Group plc, a publicly traded business management software and services company. Scott spent nearly 16 years at Sage and held CFO and Senior Vice President positions which included 6 years of leading North America’s mergers and acquisitions activities.

Scott completed his undergraduate degree at Southern Methodist University and holds a Bachelor of Business Administration in Accounting with a minor in Economics. He is a Certified Public Accountant

With a two+ decades long career in Human Resources, it is the human side of the business that has the most impact on her. The resourceful part is how she does it differently.

Wife of an Army Ranger and Mom of two fantastic young men. Proud alum of UC Santa Barbara and UT McCombs School of Business. Loves lake-life, Mexican Martinis, and a big fan of the Austin live music and foodie scene.

As a strategic marketing leader, J.T. leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability. He works closely with organizations to develop a strategically grounded approach to marketing and sales with a blend of strategy, analytics, technology and creative to achieve growth objectives. J.T. works with the Shift Paradigm team in advising clients on best practices in revenue growth strategies, strategic sales and marketing alignment, account-based strategies, demand generation, marketing technology, marketing operations, analytics and sales management.

Prior to joining Shift Paradigm, J.T. held a variety of marketing leadership and strategic consulting roles including management consultant, marketing operations, pricing and offer management, demand generation and analytics in multiple enterprise organizations.