We are Paradigm Shifters

Equipped to solve the invisible problems that hurt performance
and help organizations align from top-to-bottom around growth.

Who We Are

We’ve assembled a team you won’t find anywhere else. Equipped to solve the invisible problems that hurt performance and help organizations align from top-to-bottom around growth, it’s why we’re able to bring about transformation wherever we go — shifting paradigms — and getting results.

Why work
with us?

Our unique approach and blend of capabilities make us the right full-service partner for any business focused on growth.

Breadth of technical knowhow

Whether you work in Salesforce Marketing Cloud or the Adobe Marketing suite, we have the strategic and technical knowhow to guide you forward.

Serve complex marketing organizations

We’re built for the hard stuff. We relish the difficult challenges and thrive in complexity.

Bias towards action

Everything we do is designed to create actionable, measurable outcomes to fuel your business.

B2B & B2C use cases

We combine expertise across B2B and B2C marketing to drive value for any marketing team.

Offer end-to-end partnership

We provide critical strategic support, all the way through staff augmentation and execution, allowing you to consolidate resources and institutional knowledge.

Looking to make a career shift?

We’re always looking to meet great people who embody our cultural values.

We strive to be the best place to work, period. We offer a series of competitive benefits and programs, including:

  • 13 Paid Holidays
  • Flexible Paid Time Off (PTO)
  • Maternity, Paternity, & Parental Leave
  • Bereavement Leave
  • Referral Bonus Programs
  • Wellbeing & Support Resources
  • Work From Home (WFH) Policy
  • Internet/phone/home office reimbursement
  • Quarterly Wellness Stipend
  • Employee Recognition & Service Awards Program
  • Ongoing Learning Opportunities & Internal Mobility
  • Events, Classes, and Office Perks

Get to Know Our Executive Team

Our sales and marketing leaders inform, empower, validate and guide the visions of our visionary clients.

Elizabeth Ross


Scott Jones


Justin Gray


Sarice Plate


JT Bricker


Ariana Bavarian

Chief of Staff

Recent Press

View All Press

Shift Paradigm Named One of Inc. 5000 Fastest Growing Companies for 2022

Shift Paradigm Names Marketing Industry Leader Elizabeth Ross as New CEO

Trendline Interactive and LeadMD Form Shift Paradigm

Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

LeadMD Shares Silver Linings of 2020; Welcomes 2021 with Anticipation

LeadMD Reflects on First Half of 2020, Marked by Compassion, Value and Wins

LeadMD Recognized as Adobe Platinum Partner; Achieves Marketo Engage Specialization

LeadMD Hits Mid-Year Stride; Welcomes Bob Blount as Vice President of Sales

1 of 8

We’re Hiring

If it feels like a fit, check out our
open roles.

Don’t see the role you’re looking for? Check back later, as we post new positions often.


Become A Client

Are you ready to shift?

Are you looking for world class marketing and digital experience?

Let's talk

Elizabeth Ross


Ross brings more than two decades of experience in key leadership roles in the marketing industry, most recently serving as Chief Marketing Officer at Bright Health Group where she was a critical part of the executive team that shepherded the company through a lucrative $924 million IPO in June of 2021. Prior to that, she was the CEO of Periscope, an agency in Minneapolis she helped sell to Quad Graphics in 2019 for $132.5 million. Ross has also held leadership roles at DDB, Digitas, and IPG Mediabrands.

Liz’s mission is to do things that people love. At the end of the day, companies hire agencies to drive growth. Period. And the best way to drive growth is to help craft messaging and brands that people feel genuinely connected to. And the key here is understanding that this isn’t about creating vanilla messages that appeal to everyone. In fact, the opposite of love is not hate, but indifference.

The industry is complex and ever changing and the opportunity to be a part of it is nothing short of inspiring. She is humbled to be a part of what is happening next.

Scott Jones


Scott Jones is the CFO for Shift Paradigm leading the financial operations, legal and mergers & acquisitions activities for the company.

Prior to Shift Paradigm, Scott has held senior finance positions at NewPoint Media Group (Advertising), LeaseQ (FinTech), Noesis (FinTech) and Sage Group plc, a publicly traded business management software and services company. Scott spent nearly 16 years at Sage and held CFO and Senior Vice President positions which included 6 years of leading North America’s mergers and acquisitions activities.

Scott completed his undergraduate degree at Southern Methodist University and holds a Bachelor of Business Administration in Accounting with a minor in Economics. He is a Certified Public Accountant

Justin Gray


Justin Gray is a serial entrepreneur who has made a career of launching successful companies and scaling them, with successful exits of over 250MM. After joining the Shift Paradigm family as a result of the LeadMD acquisition in early 2021, Justin slotted into a role near and dear to his heart, helming the go-to-market team where he manages Sales, Marketing and Business Development.

Justin is also a strong voice for pragmatic entrepreneurship, modern marketing, and building intentional organizational culture. As a recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others.

Justin and his wife Jennifer met over marketing, have a son named like a superhero, Grayson, and a daughter who’s destined to be a Rockstar. When not driving bookings revenues, you can find him roaming the fields at his hemp farm in Missouri or combing the desert looking for a poorly executed shot at the golf course.

Sarice Plate


With a two+ decades long career in Human Resources, it is the human side of the business that has the most impact on her. The resourceful part is how she does it differently.

Wife of an Army Ranger and Mom of two fantastic young men. Proud alum of UC Santa Barbara and UT McCombs School of Business. Loves lake-life, Mexican Martinis, and a big fan of the Austin live music and foodie scene.


JT Bricker


As a strategic marketing leader, J.T. leads teams in helping clients design and execute actionable marketing and sales strategies and impactful execution that drive revenue growth and profitability. He works closely with organizations to develop a strategically grounded approach to marketing and sales with a blend of strategy, analytics, technology and creative to achieve growth objectives. J.T. works with the Shift Paradigm team in advising clients on best practices in revenue growth strategies, strategic sales and marketing alignment, account-based strategies, demand generation, marketing technology, marketing operations, analytics and sales management.

Prior to joining Shift Paradigm, J.T. held a variety of marketing leadership and strategic consulting roles including management consultant, marketing operations, pricing and offer management, demand generation and analytics in multiple enterprise organizations.

Ariana Bavarian

Chief of Staff

As Chief of Staff, Ariana works across the organization to drive strategic business planning, support and direct change management throughout the organization, and help drive enterprise-wide technology modernization initiatives while building and maintaining key relationships across the organization.
Prior to joining Shift Paradigm, Ariana
worked in a variety of disciplines within some of the largest media agencies – media planning, digital consulting, market research, strategic development, and marketing analytics. She values strong strategy, critical thinking, stimulating challenges, integrity and accountability.

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