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From One-Size-Fits-All to One-to-One: A Practical Guide to Personalization
Shift your marketing approach from one-size-fits-all to personalized experiences. This webinar provides a practical guide to implement personalization, including audience segmentation techniques for creating a customer-centric strategy.
What You'll Learn in this Webinar
Identify & Implement Personalization Strategies
Designing and implementing a personalization strategy involves several practical steps aimed at understanding customer needs, leveraging data insights, and delivering tailored experiences across various touchpoints. We’ll walk you through considerations and real-world examples to effectively engage your customers.
Content Personalization Through Various Data Channels
By leveraging data insights and advanced technologies, organizations can create tailored experiences that resonate with their customers. We’ll walk you through best practices for strategist like tokenization, dynamic pricing, location-based marketing, and more in this 45-minute webinar.
Leverage Einstein AI In Salesforce To Measure Effectiveness
Salesforce Einstein is an AI-powered suite of tools and features embedded within the Salesforce platform, designed to enhance various aspects of your CRM and sales processes.
It’s essential to establish clear objectives and define relevant key performance indicators (KPIs) aligned with your business goals. Regularly track and analyze these metrics over time to assess the impact of Einstein AI on your CRM processes and overall business performance. Additionally, leverage reporting and analytics features within Salesforce to gain actionable insights and make informed decisions based on the data collected.
Meet Your Webinar Hosts
Cathy Grendus
VP of Marketing Strategy & Planning at SHIFT
Monika Dagur
Strategist & Salesforce Architect at SHIFT