Advertising Week – Great Minds: Elizabeth Ross, CEO, Shift Paradigm

On this very special episode of Great Minds, longtime Advertising Week friend Liz Ross joins the show to discuss her career, the specialness of the Midwest, and the evolution of creative.


  • 00:17 – 09:32 – Liz Ross on her career in the advertising industry
  • 09:33 – 13:01 – The digital savviness of advertising leaders
  • 13:05 – 30:08 – What was the state of the advertising industry in the early 2000s?
  • 30:09 – 34:31 – View on the various holding companies
  • 34:35 – 37:49 – The evolution of creative over the last 20 years
  • 37:51 – 47:19 – Why the Midwest is a special place for innovation
  • 47:20 – 51:08 – Building out a full – service SaaS platform

Subscribe on Apple Podcasts / Google Play / Spotify

Let’s talk
about it.

Ready to make reliable marketing attribution and analytics a reality for your organization? Want to learn how to turn 20% of website visitors into conversations with Marketo?


More Press

Liz Ross and Rishad Tobaccowala Unlocking Growth Potential in Chicago

Shift Paradigm Welcomes Arturo Mendiola as Chief Growth Officer

Shift Paradigm Clinches Spot on 2023 Inc. 5000 for Third Consecutive Year

Advertising Week – Great Minds: Elizabeth Ross, CEO, Shift Paradigm

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.