Your B2B Digital Experience Probably Sucks (And Your Customers Know It)

The Hard Truth About Your Digital Customer Experience

LIVE WEBINAR // Thursday, May 29, 2025 // 1:00 PM CDT

Are your B2B customers bypassing your digital channels altogether? If you’re silently nodding your head, it’s because B2B digital experiences are confusing, outdated, and fail to meet basic customer needs.

In this 1-hour webinar, discover how WS Audiology transformed their professional customer experience from a digital disappointment to a competitive advantage.

Plus, we’ll teach you an approach to ensure your digital experience helps important healthcare providers lean on their sales reps and customer service functions on higher-value interactions.

    What You'll Learn

    • The real reasons your customers avoid your digital channels (hint: it’s not what you think)
    • How WS Audiology reduced call center volume by 40% while improving customer satisfaction
    • Practical strategies to transform transaction friction into digital adoption
    • The ROI framework that justified their digital experience investment to leadership

    Meet Your Speakers

    Toyin Powell

    Toyin Powell, VP of Marketing Operations, WS Audiology

    Toyin leads Marketing Operations at WS Audiology, overseeing digital transformation initiatives that have revolutionized how audiologists interact with their extensive product catalog. Her team’s work has set new benchmarks for self-service in the medical device industry.

    Connect with Toyin: lhttps://www.linkedin.com/in/toyin-powell/

    Arturo Mendiola

    Arturo Mendiola, Chief Growth Officer, SH/FT

    With over two decades of rich experience at the intersection of digital marketing, technology, and customer experience, Mendiola stands at the forefront of driving innovative digital experiences that resonate deeply with consumers. His approach is the embodiment supporting clients with the best in personalization and digital transformation, that accelerates material growth for brands and companies.

    Connect with Arturo: https://www.linkedin.com/in/arturo-mendiola/

    Who Should Attend This Webinar?

    This session is perfect for B2B leaders who:

    • Are frustrated by low adoption of digital self-service tools
    • Want to reduce operational costs while enhancing customer experience
    • Need to justify digital experience investments to leadership
    • Are looking for practical case studies rather than theoretical approaches

    Can't Attend Live?

    Register anyways and receive the recording and exclusive resources after the webinar.