Your B2B Digital Experience Probably Sucks (And Your Customers Know It)

The Hard Truth About Your Digital Customer Experience

LIVE WEBINAR // Thursday, May 29, 2025 // 1:00 PM CDT

Are your B2B customers bypassing your digital channels altogether? If you’re silently nodding your head, it’s because B2B digital experiences are confusing, outdated, and fail to meet basic customer needs.

In this 1-hour webinar, discover how WS Audiology transformed their professional customer experience from a digital disappointment to a competitive advantage.

Plus, we’ll teach you an approach to ensure your digital experience helps important healthcare providers lean on their sales reps and customer service functions on higher-value interactions.

    What You'll Learn

    • The real reasons your customers avoid your digital channels (hint: it’s not what you think)
    • How WS Audiology reduced call center volume by 40% while improving customer satisfaction
    • Practical strategies to transform transaction friction into digital adoption
    • The ROI framework that justified their digital experience investment to leadership

    Meet Your Speakers

    Toyin Powell

    Toyin Powell, VP of Marketing Operations, WS Audiology

    Toyin leads Marketing Operations at WS Audiology, overseeing digital transformation initiatives that have revolutionized how audiologists interact with their extensive product catalog. Her team’s work has set new benchmarks for self-service in the medical device industry.

    Connect with Toyin: https://www.linkedin.com/in/toyin-powell/

    Drew Nowacoski

    Drew Nowacoski, Product Director, SH/FT

    Drew is passionate about all things UX, development, digital strategy, ADA compliancy, logic, and site architecture. He focuses on building collaboration and partnership within all disciplines throughout a project’s lifecycle. As Product Director at SH/FT, Drew works with development teams to build exceptional software that solves the problems of our customers and delivers outstanding user experiences. 

    Connect with Drew: https://www.linkedin.com/in/drew-nowacoski/

    Who Should Attend This Webinar?

    This session is perfect for B2B leaders who:

    • Are frustrated by low adoption of digital self-service tools
    • Want to reduce operational costs while enhancing customer experience
    • Need to justify digital experience investments to leadership
    • Are looking for practical case studies rather than theoretical approaches