If you’re looking to elevate your marketing game, it’s essential to stay updated with the latest Salesforce Marketing Cloud Engagement (formerly known as Pardot) features and releases. Salesforce has continually introduced new updates to provide marketers with cutting-edge tools for creating personalized customer experiences.
In this blog post, we’ll explore the top 5 exciting Summer ‘23 updates from Salesforce that are transforming the world of marketing automation. This release brings new features and enhancements designed to help you optimize your marketing strategies, drive engagement, and improve overall performance. In this blog post, we’ll dive into the exciting updates that will empower you to create more engaging and personalized customer experiences. Buckle up as we dive into these powerful enhancements!
- Supercharge Your External Actions: Completion Actions on Account Engagement Assets
With the Summer 2023 Release, you can now trigger an external action on any Account Engagement asset with a completion action. This feature enables you to take your external actions further, allowing you to automatically register a prospect for a webinar after they complete a sign-up form, send text messages upon custom redirect link clicks, or notify your sales team when a prospect visits a pricing page.
- Boost Your Account Engagement with the Optimizer (Generally Available)
Account Engagement Optimizer is now generally available, helping you keep your business unit in top shape. Get performance information, recommendations, and required steps on the Optimizer page, diagnose and treat setup problems with the Configuration Issues table, and understand which features result in the most prospect changes with the new Prospect Change Monitor.
- Convert Dynamic Lists to Static Lists for Efficiency
Maximize your business unit’s processing power by converting old or unused dynamic lists to static lists. Once converted, you’ll need to manually add and remove prospects as the list will no longer update based on rule criteria. Choose inactive or unused dynamic lists and use the table action dropdown menu to convert them to static lists.
- Unleash the Power of Data Cloud Segments in Account Engagement
Integrate Account Engagement with Data Cloud to enhance customer data usage, improve segmentation, and boost personalization. Create dynamic lists based on Data Cloud segments to directly market to your Data Cloud customers, fostering better customer nurturing, email sending, and marketing efforts.
- New Opted Out Field Status and Other Enhancements
Based on customer feedback, a new opted-out field status has been introduced, allowing you to use the most recently updated field value as a source of truth for the prospect Opted Out field. Other enhancements include the ability to copy assets between Account Engagement business units more easily, a new location for the Account Engagement Trust Site, retroactive first-touch attribution when visitors consent to tracking, and more.
In Conclusion
The Marketing Cloud Engagement Summer 2023 Release brings exciting new features and enhancements that will help you elevate your marketing strategy to new heights. Leverage these updates to create more engaging and personalized customer experiences, streamline your marketing processes, and maximize your marketing ROI. Stay ahead of the curve and make the most of these innovative tools to transform your marketing efforts!
Wondering how you can make the most of these Salesforce Marketing Cloud Engagement features and releases? Talk to Shift Paradigm today!
THE AUTHOR
As a Salesforce Marketing Cloud Architect at Shift Paradigm, Devin is well-versed in the latest trends and best practices in marketing technology. Her expertise in this field has allowed her to work with a diverse range of clients. From small startups to Fortune 500 companies. Helping them to develop and implement effective marketing strategies that drive impactful results.
