INSIGHTS

Elevate Your Strategy

Insights & Essential Resources for Modern Marketers

Authors

  • alan
  • Art Golk
  • Arturo Mendiola
  • Beth Corby
  • Cathy Grendus
  • Chris Arrendale
  • Christina Mastrocola
  • Drew Nowacoski
  • Elizabeth Ross
  • Erica Sante
  • Hannah Wilson
  • Isaac Ferreira
  • Jessica Koth
  • John Shelton
  • JT Bricker
  • Karen Leibowitz
  • Kathryn Barrett
  • Kim Allen
  • Maggie Biernacki
  • Mike Knight
  • Natsha Ness
  • Rick Craig
  • Scott MacGregor
  • Shawna Lachmansingh
  • Shift Paradigm
  • Stefana Simmons

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  • Segmentation & Prioritization
  • Shift Case Studies
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  • Shift News
  • Technology & Data Architecture
  • Technology Architecture & Design
  • Technology Rollouts
  • Technology Strategy
  • Testing & Optimization
  • UX Design

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Capability

  • - Insights Press
  • AI
  • Analytics Ecosystem
  • Attribution
  • Audience Intelligence
  • Brand Strategy
  • Business Intelligence
  • Campaign Performance
  • Campaign Strategy Development
  • Change Management
  • Competitive Intelligence
  • Compliance & Deliverability
  • Compliance & Governance
  • Copywriting & Messaging
  • Creative Design & Development
  • Customer Data Platform Implementation
  • Customer Experiences
  • Customer lifecycle
  • Customer Marketing
  • Customer Relationship Management
  • Data Science & Modeling
  • Data Strategy & Design
  • Deliverability
  • Digital Asset Creation
  • Digital Media
  • Digital Transformation Roadmap
  • Email Marketing
  • Experience Design
  • Go-to-Market Strategy Development
  • GTM Strategy & Research
  • Journey Mapping
  • Lead Management
  • Marketing Automation Platforms
  • Marketing Performance Management
  • Marketo
  • MarTech Optimization
  • Messaging & Positioning
  • Needs & Gap Analysis
  • None
  • Objectives & KPIs
  • Organizational Design
  • Platform Migration & Implementation
  • Process & Workflow Design
  • Product Strategy
  • Recruiting & Hiring
  • Reporting & Dashboards
  • Revenue Operations
  • ROI
  • Sales Enablement
  • Salesforce
  • Segmentation & Prioritization
  • Shift Case Studies
  • Shift Insights
  • Shift News
  • Technology & Data Architecture
  • Technology Architecture & Design
  • Technology Rollouts
  • Technology Strategy
  • Testing & Optimization
  • UX Design

Type

  • Blog
  • Article
  • Whitepaper
  • Whitepaper-Ungated
  • Guide
  • Guide-Ungated
  • Infographic
  • Podcast
  • Video
  • Press
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Article

Marketo Engage 2024 Enhancements: Unlock the Power of Innovation

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Article

Adobe AEM Edge Delivery Services: A Game Changer for Rapid Digital Experience Implementation

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Article

Marketers Can Have Their Cake and Eat It Too with Adobe Edge Delivery Services (EDS)

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Article

Personalization at Scale: How AI Enhances Customer Engagement

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Article

Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies

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Article

Effectively Leveraging the New Salesforce Consent Data Model

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Article

Adobe Summit 2024: Transforming Customer Experiences with AI

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Article

3 Ways to Optimize your Email Program this Spring

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Article

How Marketo & 6sense Enable Data Fluidity & Drive Impact

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