Shift Paradigm acquires design and technology consultancy Principle Studios. Read more.

See the reflection of your business through the lens of data and technology. 

Our Expertise

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Architecting actionable plans and strategic playbooks designed to solve business problems and deliver results.

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Engineering modern MarTech enterprise ecosystems that seamlessly connect technology and data.

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Crafting omnichannel journeys and campaigns built to nurture and deepen lasting customer relationships.

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Our Approach

Our team of strategists, technologists and creatives craft tailored solutions to optimize your marketing and sales operations, driving measurable growth.

We deliver impactful results across revenue operations, full life-cycle campaigns and go-to-market strategies aligned around growth opportunities.

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Shift Tech Navigator

66% of the average MarTech stack is underutilized. Partner with us to amplify your business growth and efficiency with the right tech and data stack in place.


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From lead to install: Powering a fully connected B2B dealer program for Sunnova

Sunnova, a leading national adaptive energy company known for its innovative solar solutions, faced a bottleneck in their rapid growth. Struggling to keep pace with the sheer volume of customer proposals they needed to generate, the missing piece for Sunnova was an integrated platform that supported their dealers throughout their sales process and solar panel installation…

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How Repairing the Leaky Funnel for a Multinational MedTech Manufacturer Drove $12M in Immediate Revenue

Engineering Avnet’s ABM & Omnichannel Campaigns

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Find out how we can support your growth.



The Simple and Undeniable Power of Driving Growth


How Marketing Technology Supports Your Brand