Drive Engagement, Conversions, and Loyalty with SH/FT’s Customer Relationship Marketing and Email Expertise

Email is not dead.

Long live email.

Email remains the most powerful direct connection to your audience—delivering unmatched ROI when executed with strategic precision.

Email cuts through the noise and lands directly in your audiences’ hands.

For each $1 allocated, businesses see an impressive $36 in return.*
*Litmus Survey
36:1
ROI
That's a steady heartbeat!
69%
The direct line to your customers: 69% of global consumers prefer email as their communication channel with brands.*
*Emarketer

SH/FT’s Email Capabilities

/ Strategy & Implementation

  • Advanced audience segmentation and targeting
  • Multi-touch customer journey mapping & lifecycle email campaigns
  • Automated email workflow development
  • Iterative email testing strategies
  • Email template design and development
  • Mobile-responsive email creation
  • Custom email template HTML coding
  • Dynamic content personalization

/ Content Strategy & Execution

  • Content strategy & value proposition messaging
  • Subject line optimization
  • Call-to-action & next-best-action prompting
  • Interactive content
  • Dynamic personalization at scale
  • Brand voice consistency
  • Translation and localization services
  • Accessibility best practices

/ Analytics & Optimization

  • Real-time performance tracking & analysis
  • Conversion tracking and attribution
  • Email engagement analytics
  • ROI measurement and reporting
  • Deliverability monitoring and health checks
  • Click and heat map analysis
  • Custom dashboard development
  • Predictive email analytics

/ Campaign Activation

  • Welcome and onboarding series
  • Lead nurturing sequences
  • Re-engagement and subscriber win-back programs
  • Abandoned cart, abandoned browse and post-purchase follow-up sequences
  • Event- and behavioral-triggered email automation
  • Loyalty and retention programs
  • Product recommendation emails

Real Results:
Proven Success With Blue-Chip Brands

Zoetis

Data-Driven Mobile and Email Marketing Enhancing Customer Experiences

Zoetis, the world’s leading animal health company, recognized that it was imp...

Atlassian

Maximizing Atlassian's Productivity Through Operational Scale

Atlassian, a globally renowned Software as a Service (SaaS) provider, has consistently led...

CSL

Personalized Plasma Donor Journeys For Lifesaving Medicines

CSL Plasma, a leader in life-saving plasma collection, partners with SH/FT to elevate their donor...

Data Actively Drives Real-Time Personalized Content

SH/FT uses integrated customer data for real-time personalized emails that act as dynamic micro-applications.

We give your data purpose, predicting your audiences needs before they do.

CSL Plasma Email Marketing

Enterprise-Grade MAP Expertise

We transform your MAP solution into a strategic asset, using automation and AI to drive measurable ROI with expert technical execution and robust security.

Our Marketing Automation Technology Partners

Marketo Engage for Adobe
Marketing Cloud,
Marketing Cloud Account Engagement (Formerly Pardot)
Ready to Transform Your Email Marketing?

Let’s discuss how SH/FT can elevate your email marketing strategy to drive engagement, conversions, and lasting customer relationships. Our team is ready to develop a customized approach that aligns with your business objectives and delivers measurable results.