SH/FT X Healthcare Manufacturing

Turning Medical Complexity into Market Advantage

Are you delivering compelling messages and engagement that matters to decision-makers?
The healthcare manufacturing purchasing pathway is unlike any other B2B space. Multiple stakeholders. Different priorities. Delivering meaningful engagement is more important than ever.

Clinical Providers

Procurement Officers

Healthcare Network Administrators

Finance Teams

At SH/FT, we've built our expertise enabling growth for the world’s leading medical device and equipment manufacturers; helping them overcome their unique challenges in an increasingly competitive landscape and ever-evolving market conditions.

Our Healthcare Manufacturing Capabilities 
We empower healthcare manufacturers through human-centered digital experiences that simplify complex products, data-driven revenue operations tailored to procurement cycles, regulatory-compliant MarTech solutions, and strategic marketing that resonates with each healthcare decision-maker.
/ Experience Design
  • Custom web platforms that bring technical specifications and product benefits to life
  • Mobile applications that support field sales teams and clinician education
  • Digital product demonstrations that highlight innovative features
  • Secure and compliant healthcare professional portals and transactional ordering platforms
/ Revenue Operations
  • End-to-end funnel optimization tailored to healthcare procurement cycles
  • Sales enablement tools designed for medical product specialists
  • Performance analytics that measure impact across extended sales cycles
  • Account-based marketing strategies for key healthcare institutions and organizations
  • Lead acquisition, distribution and nurture strategies
  • ICP definition and GTM planning 
/ MarTech Consulting and Implementation
  • AI-driven and advanced automation solutions
  • Regulatory-compliant marketing automation
  • Healthcare-specific CRM customizations
  • Data integration between clinical, sales, and marketing systems
  • Analytics frameworks that track the complex healthcare buying journey
/ Customer Relationship Marketing
  • GenAI clinical and technical content engines 
  • Personalized communication strategies for clinical and procurement teams
  • Email marketing programs that educate and nurture diverse stakeholders
  • Content journeys tailored to specific healthcare roles and specialties

From 1980-2019, 5 years were added to the U.S. life expectancy thanks to advancements in medical technology.*

*AdvaMed

Which is why we’re proud to work for and partner with pioneering brands whose mission transcends beyond business to advance healthcare, enhancing patient outcomes and building stronger, healthier communities worldwide.

Our healthcare manufacturing expertise has driven measurable results for leading organizations:

BD

Streamlining BD’s Lead Management

SH/FT piloted a Demand Center for BD, centralizing data management, standardizing methodologies, and integrating teams for more effective reporting.

WS Audiology

Enhancing Audiologist Experience with WS Audiology

SH/FT partnered with WSA to do a Customer Experience (CX) analysis across key platforms, processes, and operations.

Let’s Transform Your Healthcare Manufacturing Marketing

Let’s discuss how SH/FT can elevate your email marketing strategy to drive engagement, conversions, and lasting customer relationships. Our team is ready to develop a customized approach that aligns with your business objectives and delivers measurable results.