SH/FT X Healthcare Manufacturing

Turning Medical Complexity into Market Advantage

Are you delivering compelling messages and engagement that matters to decision-makers?

The healthcare manufacturing purchasing pathway is unlike any other B2B space. Multiple stakeholders. Different priorities. Delivering meaningful engagement is more important than ever.

Clinical Providers

Procurement Officers

Healthcare Network Administrators

Finance Teams

At SH/FT, we've built our expertise enabling growth for the world’s leading medical device and equipment manufacturers; helping them overcome their unique challenges in an increasingly competitive landscape and ever-evolving market conditions.

Our Healthcare Manufacturing Capabilities

We empower healthcare manufacturers through human-centered digital experiences that simplify complex products, data-driven revenue operations tailored to procurement cycles, regulatory-compliant MarTech solutions, and strategic marketing that resonates with each healthcare decision-maker.

Experience Design

Custom web platforms that bring technical specifications and product benefits to life
Mobile applications that support field sales teams and clinician education

Digital product demonstrations that highlight innovative features
Secure and compliant healthcare professional portals and transactional ordering platforms

Revenue Operations

End-to-end funnel optimization tailored to healthcare procurement cycles
Sales enablement tools designed for medical product specialists
Performance analytics that measure impact across extended sales cycles
Account-based marketing strategies for key healthcare institutions and organizations

Lead acquisition, distribution and nurture strategies
ICP definition and GTM planning

MarTech Consulting and Implementation

AI-driven and advanced automation solutions
Regulatory-compliant marketing automation
Healthcare-specific CRM customizations

Data integration between clinical, sales, and marketing systems
Analytics frameworks that track the complex healthcare buying journey

Customer Relationship Marketing

GenAI clinical and technical content engines
Personalized communication strategies for clinical and procurement teams

Email marketing programs that educate and nurture diverse stakeholders
Content journeys tailored to specific healthcare roles and specialties

From 1980-2019, 5 years were added to the U.S. life expectancy thanks to advancements in medical technology.*

*AdvaMed

Which is why we’re proud to work for and partner with pioneering brands whose mission transcends beyond business to advance healthcare, enhancing patient outcomes and building stronger, healthier communities worldwide.

Our healthcare manufacturing expertise has driven measurable results for leading organizations:

Streamlining BD’s Lead Management

SH/FT piloted a Demand Center for BD, centralizing data management, standardizing methodologies, and integrating teams for more effective reporting.

Enhancing Audiologist Experience with WS Audiology

SH/FT partnered with WSA to do a Customer Experience (CX) analysis across key platforms, processes, and operations.

Let’s Transform Your Healthcare Manufacturing Marketing

Let’s discuss how SH/FT can elevate your email marketing strategy to drive engagement, conversions, and lasting customer relationships. Our team is ready to develop a customized approach that aligns with your business objectives and delivers measurable results.