Inside, you’ll discover:

• The importance of email marketing and its impressive ROI
• How to navigate the legal landscape of email marketing, including privacy and compliance
• Key factors to ensure deliverability and reach the inbox
• Personalization techniques to create engaging customer experiences
• Creative strategies for compelling design and copy
• The impact of the email environment, including mobile optimization and dark mode
• How to measure success with the right KPIs
• Testing and optimization frameworks for continuous improvement
• Emerging trends like BIMI, AI, interactivity, and minimalism