SH/FT Appoints Craig Ayers as Chief Operations Officer and Chief Finance Officer

[Austin, Texas] – SH/FT today announced the appointment of Craig Ayers as Chief Operations Officer and Chief Finance Officer, effective July 1st. Craig brings extensive experience guiding organizations through periods of transformation and growth. His experience spans strategic planning, operational excellence, financial management, and organizational development across multiple industries. Previously serving as CPO Syniti, COO/CFO at Journey.World, COO/CFO for frog design and leadership roles at Accenture.

“We’re thrilled to welcome Craig as our new COO/CFO,” said Liz Ross, CEO of SH/FT. “Craig brings exactly the kind of experience we need for this next phase. He’s a seasoned leader who’s guided organizations through next-level growth. What impressed us most about Craig isn’t just his strategic and operational expertise, but his calm, people-first approach to leadership. He gets what it takes to scale a business like ours while keeping our culture intact—and frankly, improving it.”

In his dual role, Craig will oversee SH/FT’s People Operations, Corporate Technology Operations, and Finance teams. His mandate extends beyond traditional COO and CFO responsibilities to include helping the company develop more disciplined business analysis capabilities, sharpening go-to-market strategies based on proven performance data, and optimizing operations for sustainable long-term growth.

“I’m excited to join SH/FT at such a pivotal moment in the company’s evolution,” said Craig. “The team has built something truly special, and I look forward to helping scale the business while preserving the innovative culture that sets SH/FT apart in the market.”

With the addition of Craig Ayers, SH/FT continues its dedication to empower our clients to grow and expand while maximizing the efficiency of their teams and marketing investments. 

About SH/FT
SH/FT is a purpose-built business partner focused on realizing clients’ growth ambitions through data-led, tech-enabled, and AI-infused solutions that remain humanly connected. The company architects digital experiences that seamlessly connect external audiences while fine-tuning the internal operations that power sustainable growth, specializing in lifecycle marketing, revenue operations, and digital product design and engineering. With over 4,000 engagements and an 80 NPS score, SH/FT serves as both strategic advisor and executional partner to clients across healthcare, financial services, B2B SaaS, manufacturing and restaurant & hospitality industries.

Media Contact: Arturo Mendiola, CGO / arturo.mendiola@shiftparadigm.com / 612.209.6939