Forging Connections at Forge

The Shift team will once again be in full force at Forge this year, bringing our passion for marketing operations excellence to Las Vegas, Nevada from September 29 – October 1, 2025 at Virgin Hotels.

Connect With the Shift Team

Braindate Sessions

Let’s geek out on all things Email Marketing, MOPs, Automation and Braze during a personalized Braindate session. Whether you’re looking to optimize your current setup, explore new automation strategies, or tackle complex marketing operations challenges, our team is here to collaborate and share insights. Braindates are in The Manor and can be scheduled through the Forge conference app.

Sean Hayward

Natasha Ness

SVP, Technology & Data

Alex Symos

Karen Leibowitz

Strategist, Technology Operations

Sean Hayward

Stefana Simmons

Growth Advisor and Partner Alliances

Exclusive Nobu Dinner Experience

Join us for an unforgettable evening at the acclaimed Nobu restaurant on Tuesday, September 30th. This exclusive dinner brings together marketing leaders, Braze experts, and the Shift team for an evening of great food, meaningful conversations, and valuable networking in an intimate setting.

Space is limited – secure your spot for this premium networking experience.

Contact stefana.simmons@shiftparadigm.com to reserve your seat.

Forge Attendees Exclusive Offer From Shift

The Emergence of AI Summaries Is Killing Open Rates & Engagement

AI summaries are reaching the top of inboxes, instead of your carefully crafted subject lines.

And the highest-converting emails might never be seen and tank your campaigns.

As a Preferred Braze Solution Partner, SH/FT can help ensure your marketing programs work with AI to enhance open rate and click through rate.

Sign up for our complimentary AI Summary Readiness Audit →

Our Braze Work in Action

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Seemless Braze Migration & Loyalty Integration

We successfully migrated Smoothie King from Iterable to Braze, enabling seamless integration with their loyalty platform.Our comprehensive Braze implementation included omnichannel campaigns across email, SMS, in-app, push, and web channels.This foundation now supports their future lifecycle strategies and loyalty programs, ensuring they can deliver personalized experiences at scale.

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Unified Data & Braze ESP Implementation Post-M&A

After merging eight businesses, Equine Network needed unified technology infrastructure. We implemented Braze as their ESP alongside Tealium CDP and PowerBI analytics. Our strategic solutions not only boosted and enabled cross-sell revenue but also cut costs by retiring obsolete tools creating measurable data fluidity across all brands, maximizing upselling opportunities that were previously impossible.

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Scaling Braze Operations & Multichannel Campaign Excellence

FanDuel’s CRM Operations team needed to scale their Braze implementation for rapid campaign deployment across email, push, and in-app experiences. Our work included building reusable content blocks, leveraging Liquid for dynamic personalization, and providing continuous training on Predictive Events, Connected Content, Push Strategies, and A/B Testing

The Shift team can’t wait to meet you at Forge 2025. Whether you’re joining us for a Brain Date session or our exclusive Nobu dinner, we’re here to help you unlock the full potential of your marketing operations.

Contact us today to reserve your spot and make the most of your Forge experience.