Your SaaS innovation
deserves a growth strategy as sophisticated as your product.
At SH/FT, we’ve built our expertise accelerating growth for innovative enterprise SaaS companies; helping cut through market saturation, navigate complex buying committees, and convert lengthy evaluation cycles into predictable revenue growth.
We Solve:
Extended Sales Cycles & Complex Buying Committees
High Customer Acquisition Costs
Low Win Rates & Pipeline Conversion
Market Saturation & Differentiation
We orchestrate solutions that build consensus and buy-in across competing priorities.
Our comprehensive understanding of these interconnected decision-makers allows us to craft strategies that address each stakeholder’s concerns while accelerating the conversion process efficiently.
Business Unit Leaders
Procurement Teams
End Users & Platform Admin Champions
Security & Compliance Officers
Only 2%-5% of B2B SaaS sales opportunities result in closed deals, yet companies that optimize their revenue operations see 3:1 to 5:1 LTV:CAC ratios.
Facing complex operational challenges or looking to enhance your buying experience?
Our team understands the B2B SaaS landscape and is ready to help you find the right path forward.
Our B2B SaaS expertise spans collaboration platforms, healthcare technology, real estate software, fintech solutions, and healthcare payments—demonstrating our ability to drive growth across diverse software categories and business models.
Experience Design
- Custom development that showcases product capabilities through interactive demos and trials
- Mobile applications that support remote sales teams and customer onboarding
- Product demonstration environments that highlight differentiated features and integrations
- Secure customer portals for account management, billing, and support workflows
- Self-service onboarding experiences that reduce time-to-value and improve adoption
Revenue Operations
- End-to-end funnel optimization designed for complex B2B SaaS buying journeys
- Sales enablement tools built for technical product specialists and account executives
- Performance analytics that measure impact across multi-touch, extended sales cycles
- Account-based marketing strategies for enterprise prospects and expansion opportunities
- Lead scoring and qualification tailored to product usage signals and engagement data
- Product-led growth automation that converts trial users into paying customers
- Customer success operations that drive retention, expansion, and advocacy
MarTech Consulting and Implementation
- AI-driven personalization based on user behavior and company/account characteristics
- Advanced marketing automation for lead nurturing and customer lifecycle management
- SaaS-specific CRM customizations that track product usage and engagement metrics
- Data integration between product analytics, sales, and marketing systems
- Revenue attribution frameworks that connect marketing activities to subscription growth
- Predictive analytics for churn prevention and expansion opportunity identification
Customer Relationship Marketing
- Technical content engines that educate prospects on implementation and ROI
- Personalized communication strategies for diverse stakeholder groups and use cases
- Email marketing programs that nurture prospects through lengthy evaluation processes
- Content journeys tailored to specific industries, company sizes, and user roles
- Customer advocacy programs that leverage success stories and case studies
- Retention and expansion campaigns that drive feature adoption and account growth
Driving measurable results for leading B2B SaaS organizations.
Ready to leverage our expertise to reach decision-makers and stakeholders more effectively?