Between 2013 and 2015 Under Armour acquired multiple fitness app companies. To successfully integrate these apps with their retail marketing strategy, UnderArmour needed a solution to deliver relevant fitness content while tastefully incorporating product recommendations to their audience of over 100 million registered users.
We partnered with OneSpot and UnderArmour on a solution that evaluates content consumption on UnderArmour properties and delivered individualized content experiences and product recommendations.
“Their ability to consistently deliver on tough assignments has earned them a lot of respect within UnderArmour. They consistently bring the best and brightest to the table.”
An email that used to take over 4 hours to create, proof and deploy required only 15 minutes to populate and send.
With this solution, deploying emails required only the creation of hero and promotional content modules. Secondary articles and product recommendtaions were personalized based on behavioral data as it correlated with the hero and promotion anchors. Better still, an email that used to take over 4 hours to create, proof and deploy required only 15 minutes to populate and send.