Want Results Like ResMed's?

Let's Talk Strategy
Product Overlay
The Situation

Through extensive product R&D, ResMed knew that if they could make a smaller CPAP device, sales would skyrocket. But sales didn't fully lift-off.

The problem? Despite the innovation, the new product was not selling as anticipated. Our objective was to understand more about the market and customer needs, then deliver a personalized campaign that would encourage customers to upgrade their CPAP devices.

The Shift
The Shift

We supported ResMed by developing data-driven marketing campaigns, informed through audience intelligence market research:

Market, Audience & Landscape Research
Conducted comprehensive analysis to understand customer pain points and barriers to adoption
Persona Journey & Campaign Maps
Created detailed customer journeys to identify key touchpoints and messaging opportunities
Compliant Customer Data Strategy
Seamlessly connected ResMed's apps with CRM systems for unified customer insights
Targeted Advertisements
Implemented precision campaigns across Google Ads, Facebook, and Instagram
Lead Magnet Microsites
Designed conversion-focused landing pages highlighting product benefits
Personalized Nurture Streams
Created 12 targeted emails addressing specific customer concerns and use cases
Real-time Analytics & Reporting Dashboard
Delivered actionable insights through customized performance tracking
Within the first 30 days after the campaign launch:
3,500+
Customer reviews, providing critical insights to refine campaign tactics
$5 million
Generated in additional revenue through increased device upgrades
Established
A sustainable framework for ongoing customer engagement and product adoption

By understanding customer needs and creating targeted, personalized marketing communications, we helped ResMed transform their innovative product from an underperforming launch into a significant revenue driver.

Insights fueled intent, turning a quiet launch into $5M in 30 days.