SH/FT Appoints Craig Ayers as Chief Operations Officer and Chief Finance Officer
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The program highlights leaders who combine deep platform expertise with a record of impact in the marketing automation community. Beth’s selection reflects years of hands-on experience guiding complex Marketo programs, solving client challenges, and mentoring fellow practitioners.
Within Shift Paradigm, Beth is known as the go-to resource for Marketo strategy. Her leadership has shaped engagement programs for enterprise clients and strengthened Shift Paradigm’s reputation as a partner that helps organizations connect marketing to measurable growth.
“This honor is a clear acknowledgment of Beth’s expertise and commitment to her craft,” said Erica Sante, VP, Business Operations Strategy, Shift Paradigm. “She raises the bar for how we partner with clients to turn marketing technology into real growth.”
As part of the 2025–2026 class, Beth will join other Champions in collaborating with Adobe, sharing best practices, and contributing thought leadership to the broader marketing community.