Campaign Performance
The term ‘artificial intelligence’ was first coined by John McCarthy in 1956, but thanks to
Customers are the lifeblood of any organization. Whether you have the ability to meet with them face-to-face, or are ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, ...
Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...
When it comes to email marketing, companies and organizations have a choice to make: Should they use double opt-in or ...
Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to ...
In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your
In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your
A large part of email deliverability comes down to taking every available precaution to prevent spam filters and ...
In recent years, most B2B organizations have invested more into consulting and technology, to the tune of $82 billion ...
Email-centric marketing leaders carry the weight of ensuring email programs operate effectively and efficiently, but ...
What if you could double down on your
With the California Consumer Privacy Act (CCPA) into effect as of January 2020, you may be wondering how to adjust. ...
Marketers often struggle to effectively collaborate with sales in marketing campaigns. Despite the ego of many ...
This article originally authored by Scott ...
The benefits of customer retention and cross-sell/upsell are well-documented. For instance, common principles like ...
Inbox clipping occurs when an email sent to a Gmail domain is larger than 102KBGmail will “clip” or truncate the ...
Your customers have a complex relationship with your brand. To borrow a phrase from the Beatles, it’s more like a ...
Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new ...
Jan. 1, 2023 – Put this date in your calendar, and circle it in red. On this day, the second major state law ...
Marketing analysts work hard to gather and analyze data, generate insights, and find various impactful ways to ...
Originally authored by
Open rates are sometimes called vanity metrics. With Apple’s recent privacy update, their validity is being called ...
What is the difference between a dedicated IP and shared IP regarding email deliverability? How do we decide which ...
Being blacklisted or blocklisted causes major issues for one’s sending
