Customer Marketing

10 Tips & Tricks for Leveraging In-App Messaging in Braze

Imagine a staggering 186% boost in user engagement when pairing your email or SMS campaign strategy with in-app ...

MarTech Optimization

What’s Hot in Salesforce Winter ’24: A Comprehensive Breakdown

According to Gartner,

Campaign Performance

How to use Marketo Email Insights for Email Marketing Reports

Digital Transformation Roadmap

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...

Customer lifecycle

AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...

Audience Intelligence

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...

Analytics Ecosystem

Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud

As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...

Customer Marketing

AI-Powered Personalization: Boosting Customer Engagement with Einstein in Salesforce Marketing Cloud

The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...

Customer Marketing

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...

Creative Design & Development

Adobe Journey Optimizer (AJO): An Art Director’s Perspective

In a world where businesses are continuously striving to create impactful content that resonates with their ...

MarTech Optimization

Top 5 New Features in Salesforce for the Summer 23 Release

We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...

Brand Strategy

How Marketing Technology Supports Your Brand

Explore how tech and strategy intertwine with insights from our custom technology evaluation solution,

MarTech Optimization

10 Tell Tale Signs Your Marketing Technology Stack is in Trouble

With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...

Customer lifecycle

Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer

Understanding customer behavior,

Customer lifecycle

New Braze Early Access Features We Love 2023

Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...

Campaign Performance

Journey Orchestration: 6 Ways Adobe Journey Optimizer Helps Your Company

For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...

Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...

Data Strategy & Design

Data Hygiene and Why it Matters

Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...

MarTech Optimization

What It Takes to Become Salesforce Certified

At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...

MarTech Optimization

How to Succeed with Salesforce Marketing Cloud

According to Gartner, 

MarTech Optimization

A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks

In our recent

MarTech Optimization

The Perfect MarTech Stack, at Various Revenue Stages

While variability always exists between organizations—and therefore variability in their technology ...

Customer Data Platform Implementation

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...

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