Data Strategy & Design

Data Hygiene and Why it Matters

Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...

Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

When it comes to Customer Data Platforms (CDPs), many B2B organizations have more questions than answers. While most ...

MarTech Optimization

What It Takes to Become Salesforce Certified

At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...

MarTech Optimization

How to Succeed with Salesforce Marketing Cloud

As a digital platform architect for Shift Paradigm, Heather McCullough is a subject matter expert in Salesforce ...

MarTech Optimization

A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks

In our recent

MarTech Optimization

The Perfect MarTech Stack, at Various Revenue Stages

While variability always exists between organizations—and therefore variability in their technology ...

Customer Data Platform Implementation

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...

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