Data Strategy & Design
Data Hygiene and Why it Matters
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
Customer Data Platform Implementation
10 Questions You Need to Ask CDP Vendors
When it comes to Customer Data Platforms (CDPs), many B2B organizations have more questions than answers. While most ...
MarTech Optimization
What It Takes to Become Salesforce Certified
At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...
MarTech Optimization
How to Succeed with Salesforce Marketing Cloud
As a digital platform architect for Shift Paradigm, Heather McCullough is a subject matter expert in Salesforce ...
MarTech Optimization
A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks
In our recent
MarTech Optimization
The Perfect MarTech Stack, at Various Revenue Stages
While variability always exists between organizations—and therefore variability in their technology ...
Customer Data Platform Implementation
How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
