Customer Marketing
10 Tips & Tricks for Leveraging In-App Messaging in Braze
Imagine a staggering 186% boost in user engagement when pairing your email or SMS campaign strategy with in-app ...
MarTech Optimization
What’s Hot in Salesforce Winter ’24: A Comprehensive Breakdown
According to Gartner,
Campaign Performance
How to use Marketo Email Insights for Email Marketing Reports
Digital Transformation Roadmap
Tackling Technical Debt: Empowering Marketers to Overcome its Impact
As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...
Customer lifecycle
AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud
In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...
Audience Intelligence
Adobe Experience Platform Real-Time CDP: Digital Data Ingestion
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
Analytics Ecosystem
Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
Customer Marketing
AI-Powered Personalization: Boosting Customer Engagement with Einstein in Salesforce Marketing Cloud
The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...
Customer Marketing
Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results
As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...
Creative Design & Development
Adobe Journey Optimizer (AJO): An Art Director’s Perspective
In a world where businesses are continuously striving to create impactful content that resonates with their ...
MarTech Optimization
Top 5 New Features in Salesforce for the Summer 23 Release
We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...
Brand Strategy
How Marketing Technology Supports Your Brand
Explore how tech and strategy intertwine with insights from our custom technology evaluation solution,
MarTech Optimization
10 Tell Tale Signs Your Marketing Technology Stack is in Trouble
With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...
Customer lifecycle
Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer
Understanding customer behavior,
Customer lifecycle
New Braze Early Access Features We Love 2023
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
Campaign Performance
Journey Orchestration: 6 Ways Adobe Journey Optimizer Helps Your Company
For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...
Customer Data Platform Implementation
10 Questions You Need to Ask CDP Vendors
CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...
Data Strategy & Design
Data Hygiene and Why it Matters
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
MarTech Optimization
What It Takes to Become Salesforce Certified
At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...
MarTech Optimization
How to Succeed with Salesforce Marketing Cloud
According to Gartner,
MarTech Optimization
A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks
In our recent
MarTech Optimization
The Perfect MarTech Stack, at Various Revenue Stages
While variability always exists between organizations—and therefore variability in their technology ...
Customer Data Platform Implementation
How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
