MarTech Optimization
As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...
In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...
As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...
In a world where businesses are continuously striving to create impactful content that resonates with their ...
We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...
A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...
With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...
Understanding customer behavior,
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...
CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...
As a digital platform architect for Shift Paradigm, Heather McCullough is a subject matter expert in Salesforce ...
