Digital Transformation Roadmap

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...

Customer Marketing

AI-Powered Personalization: Boosting Customer Engagement with Einstein in Salesforce Marketing Cloud

The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...

Customer Marketing

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...

Customer Data Platform Implementation

4 Signs it’s Time to Invest in a CDP

Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...

Brand Strategy

How Marketing Technology Supports Your Brand

A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...

MarTech Optimization

10 Tell Tale Signs Your Marketing Technology Stack is in Trouble

With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...

Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...

Technology Architecture & Design

Quiz: Are You Ready For A CDP?

Technology Architecture & Design

The 5 Types of Email Service Providers Every Enterprise Company Should Know About

Technology Strategy

ESP Migration Checklist 101

Migrating ESPs is like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home ...