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An Overview: Revenue Process

Take a moment and think of one daily activity and all of the decision points, people and processes involved in making ...

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The Role Of The Data Champion – Creating Enthusiasm For Data Across Your Organization

Data is nothing without ...

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Quiz: Is Your Tech Stack Optimized for ROI?

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Universal Analytics to be Replaced by Google Analytics 4: Here’s How to Prepare

If Universal Analytics (UA) has been your go-to source of data collection for web-based analytics, you’re in for ...

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Transform Your Business With a CDP

One of the hot topics in marketing technology today is the customer data platform (CDP).

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Today’s Hottest Marketing Terms, Decoded

Do you ever feel like your marketing team is speaking Greek – or maybe Klingon? As trust-inducing as it might ...

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The path to unlocking your email program’s full potential

Email-centric marketing leaders carry the weight of ensuring email programs operate effectively and efficiently, but ...

Data Strategy & Design

Understanding 1st, 2nd, and 3rd-party data for marketing success

The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...

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Trendline Interactive and LeadMD Form Shift Paradigm

Shift Paradigm is hosting a series of partner events to help marketers understand and resolve the invisible problems that stifle growth.