Analytics Ecosystem

9 Steps to Execute an Enterprise Marketing Data Audit

In today’s world, marketers crave immediate access to endless customer data at their fingertips. While we can ...

Data Science & Modeling

Bias in Machine Learning

The typical person interacts with Machine Learning (ML) applications dozens, or even hundreds, of times every day, often without even realizing it. ...

Analytics Ecosystem

BlueConic: Digital Data Ingestion

BlueConic is a customer data platform (CDP) with significant capabilities for collecting and activating first-party ...

Data Science & Modeling

First Party Data Trends

The majority of today’s best marketing is

Data Strategy & Design

Data Hygiene and Why it Matters

Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...

Analytics Ecosystem

The Importance Of Data Literacy Across The Organization

Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...

Data Science & Modeling

Are Your Data Analysts Really Analyzing?

Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...

Analytics Ecosystem

The Importance of Data Fluidity

Data is the lifeblood of organizational success in ...

Data Strategy & Design

Best Email Subscription Practices

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Data Strategy & Design

Three Steps to Make Your Company Data Literate

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Data Strategy & Design

How to Get More Value from Your Data Analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and ...

Data Strategy & Design

Four Principles of Ethical Data Use

Have you ever thought about the data your company collects on any given day? When companies collect a large amount of ...

Data Strategy & Design

Understanding 1st, 2nd, and 3rd-party data for marketing success

The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.