by Hannah Wilson | Dec 16, 2025
From Outreach to Outcomes: Managing Healthcare Relationships through Marketing Automation We’ll deliver strategies to shift from disconnected, one-off outreach to coordinated, data-driven experiences that are timely, personalized, measurable, and fully...
by Hannah Wilson | Dec 5, 2025
Are your AI initiatives generating measurable value? The primary driver is not the technology itself, but the strategy guiding its implementation. To achieve sustainable growth, integrate AI at the foundational level to address core operational processes and empower...
by Hannah Wilson | Dec 5, 2025
Beyond the Hype: The AI Strategy for Measurable ROI & Human Amplification Are your AI investments delivering measurable ROI, or are they resulting in “Innovation Theater”? Learn why surface-level Generative AI often falls short and where real intelligence...
by Hannah Wilson | Dec 2, 2025
Loyalty Shock: Six Disruptions No Brand Saw Coming Future-Proof Your Brand with Next-Gen Loyalty The loyalty marketing landscape is undergoing its most significant transformation in decades, driven by premium credit cards, digital experience, and the rise of AI. This...
by Hannah Wilson | Sep 19, 2025
You don't need magic to find the right Marketing Automation Platform. Get real recommendations, not quadrant reports, that meet the nuances of your business with Shift’s expert advice. Our complimentary assessment identifies platforms that fit your specific customer...
