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Why Friction Sells:  The Science of Counterintuitive CX

Why Friction Sells: The Science of Counterintuitive CX

Why Friction Sells: The Science of Counterintuitive CX Presented by: Live Webinar // Wednesday, October 22nd, 2025 // 1:00 PM CDT While most organizations obsess over removing friction and perfecting personalization, industry leaders are quietly implementing the...
Why Friction Sells:  The Science of Counterintuitive CX

From Outreach to Outcomes: SFMC in Healthcare

Turn Customer Data into a First-Class Client Experience Join us for a Customer 360 Masterclass with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift. LIVE WEBINAR // Thursday, September 25,...
AI Summary Readiness Mini-Audit

AI Summary Readiness Mini-Audit

AI is already rewriting your emails. Apple Mail and Gmail now generate summaries that override preheaders in most cases—Apple ignored brand preheaders in 72% of early tests Gmail often surfaces unsubscribe text, alt text, even legal copy. That means offers buried,...