Webinar On Demand | Reality Check for 2B2 Healthcare

by Linda Esteireiro-Wilson | Jan 7, 2026

Webinar Registration | Reality Check for B2B Healthcare

by Linda Esteireiro-Wilson | Jan 7, 2026

Stop Counting Leads, Start Influencing Decisions: A CRM, Data & ABM Reality Check for B2B Healthcare With strict regulation, long sales cycles, and complex decision committees, B2B healthcare marketing is not about volume of leads—it’s about relationships and...

Why Friction Sells: The Science of Counterintuitive CX

by Hannah Wilson | Sep 18, 2025

Why Friction Sells: The Science of Counterintuitive CX Presented by: Live Webinar // Wednesday, October 22nd, 2025 // 1:00 PM CDT While most organizations obsess over removing friction and perfecting personalization, industry leaders are quietly implementing the...

From Outreach to Outcomes: SFMC in Healthcare

by Hannah Wilson | Sep 18, 2025

Turn Customer Data into a First-Class Client Experience Join us for a Customer 360 Masterclass with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift. LIVE WEBINAR // Thursday, September 25,...

Forging Connections At Forge

by Hannah Wilson | Sep 9, 2025

Forging Connections at Forge The Shift team will once again be in full force at Forge this year, bringing our passion for marketing operations excellence to Las Vegas, Nevada from September 29 – October 1, 2025 at Virgin Hotels. Connect With the Shift Team...