Shift Paradigm Showcases Adobe Journey Optimizer at Adobe Summit 2023

Shift Paradigm Showcases Adobe Journey Optimizer at Adobe Summit 2023 

Shift Paradigm highlights products and strategies to help brands increase revenue and strengthen pipelines through marketing technologies. 

Shift Paradigm, a dynamic marketing performance firm dedicated to helping organizations align people, processes and technology around growth, today announced their attendance at Adobe Summit 2023, happening both virtually and live in-person at The Venetian Convention & Expo Center, Las Vegas. The 2023 summit will bring together global leaders across industries to learn, connect and be inspired by the latest innovations in digital customer engagement. 

“The Adobe Summit is a premier event for marketers and technologists around the globe,” said Elizabeth Ross, chief executive officer, Shift Paradigm. “We look forward to sharing more about our Adobe Journey Optimizer expertise and showing brands how Shift can help them increase revenue and build stronger pipelines.” 

Shift Paradigm works together with marketers to build programs that increase customer lifetime value (LTV), optimize organizational alignment and efficiency, and improve overall customer experiences. Adobe Journey Optimizer (AJO) is Adobe’s modern, omnichannel customer journey orchestration tool that provides businesses with the capability to create and execute journeys and campaigns that are personalized and data-driven. AJO enables businesses to connect customer touchpoints across different channels, devices and systems to deliver seamless, relevant, and consistent customer experiences. This leads to improved customer experiences and increased engagement. With AJO, brands looking to build more sophisticated customer communication can effectively engage their customers and drive growth while reducing costs. 

To learn more about Shift Paradigm and their offerings, visit them on the Adobe Summit showroom floor at booth 918.