The marketer's guide to email deliverability

You’re looking at your campaign reports and you notice your open rates suddenly dropped, clicks rate looks off, and you have a feeling that your emails just aren’t landing as they should.

Our comprehensive guide shows you how to spot the hidden warning signs in your data, exposes the real reasons your audience isn’t seeing your messages, and helps you fix the underlying issues so your emails actually get read.

Shift x Email Strategy

What's inside the guide:

  • Make the algorithms work for you: Deliverability is both a science and an art, and the rules change constantly. This guide helps you stay ahead of changing inbox filters so your emails actually reach your audience.

  • Fix common delivery issues: We break down the exact email problems our clients face most, like sudden drops in opens or landing in the promo tab, and give you clear, straightforward steps on how to fix them.
  • Protect your campaigns (with a handy checklist): Learn simple, extra steps you can take right now to guard your sending reputation. Plus, use our quick checklist to make sure your email setup is on the right track.