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Stop Counting Leads, Start Influencing Decisions: A CRM, Data & ABM Reality Check for B2B Healthcare

With strict regulation, long sales cycles, and complex decision committees, B2B healthcare marketing is not about volume of leads—it’s about relationships and multi-stakeholder influence.

60-MINUTE LIVE WEBINAR // Wednesday, January 28, 2026 // 1:00 PM CDT

Join SH/FT experts Christina Mastrocola and Beau Gardner for a practical reality check on healthcare-specific marketing, CRM architecture, data utility, and ABM strategies. 

We’ll deep dive into the friction points between marketing, sales, and IT. We’re moving past the “email is dead” myth to focus on data utility, account-based engines, and AI-driven insights to succeed in the modern healthcare landscape.

Global Compliance Capabilities

You’ll leave the session with practical insights, including:

  • How to address technical debt and why lead-based architectures fail in modern ABM
  • Strategies to leverage enrichment data to drive personalization and improve audience engagement
  • Recommendations for using AI for hyper-segmentation, predictive scoring, and identifying intent signals to improve outcomes 
  • Real-world examples of health companies driving measurable results
Sean Hayward

Christina Mastrocola

Business Operations Strategist

Alex Symos

Beau Gardner

Revenue Operations Sr. Consultant

Can't Attend Live?

Register anyways and receive the recording and exclusive resources after the webinar.