Turn Customer Data into a First-Class Client Experience
Join us for a Customer 360 Masterclass with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift.
LIVE WEBINAR // Thursday, September 25, 2025 // 1:00 PM CDT
Your clients aren’t numbers–they’re people with unique goals, needs, and life circumstances. Delivering a truly personalized experience means knowing them deeply and serving them in ways that reflect their journey.
It’s not about pushing products. It’s about creating lasting relationships through understanding and trust.
Join us in this 60-minute live webinar by registering here.
💡 Why You Should Attend

You’ll leave the session with practical insights, including:
- How to document ROI and secure cross-functional buy-in for data initiatives
- A roadmap to parallel-path data infrastructure and AI investments
- A data maturity model to evaluate and advance your current state
- Strategies for aligning data practices with client-first outcomes

Sean Hayward
Chief Digital Officer
First Command Financial Services

Alex Symos
Senior Director, GTM Strategy
Shift Paradigm
Can't Attend Live?
Register anyways and receive the recording and exclusive resources after the webinar.