[Infographic] Is your Customer Experience (CX) working with you or against you?

Natasha Ness is the SVP of Technology and Data at Shift Paradigm, where she leads global teams across architecture, development, QA, and production. With a deep focus on platforms like Adobe, Braze, Salesforce, Openprise, Databricks, and other emerging technologies, Natasha is responsible for delivering scalable, cutting-edge solutions that accelerate go-to-market outcomes. Her approach blends automation, AI, creativity, and personalization to help businesses unlock new levels of growth. With roots across marketing, technology, product, design, UX, and sales, Natasha brings a uniquely integrated perspective to every initiative. Outside of work, she enjoys time with her two daughters and husband—often catching up on their favorite anime series together.