Analytics Ecosystem

BlueConic: Digital Data Ingestion

BlueConic is a customer data platform (CDP) with significant capabilities for collecting and activating first-party ...

Customer Data Platform Implementation

4 Signs it’s Time to Invest in a CDP

Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...

Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...

Customer Data Platform Implementation

The Top 6 Characteristics of the Ideal CDP Partner

Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...

Customer Data Platform Implementation

Customer Data Platform (CDP) Vendor Comparison Tool

Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...

Customer Data Platform Implementation

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...

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