Customer Data Platform Implementation
Analytics Ecosystem
BlueConic: Digital Data Ingestion
BlueConic is a customer data platform (CDP) with significant capabilities for collecting and activating first-party ...
Customer Data Platform Implementation
4 Signs it’s Time to Invest in a CDP
Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...
Customer Data Platform Implementation
10 Questions You Need to Ask CDP Vendors
CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...
Customer Data Platform Implementation
The Top 6 Characteristics of the Ideal CDP Partner
Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...
Customer Data Platform Implementation
Customer Data Platform (CDP) Vendor Comparison Tool
Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...
Customer Data Platform Implementation
How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...