Drive Engagement, Conversions, and Loyalty with SH/FT’s Customer Relationship Marketing and Email Expertise

Email is not dead.

Long live email.

Email remains the most powerful direct connection to your audience—delivering unmatched ROI when executed with strategic precision.

Email cuts through the noise and lands directly in your audiences’ hands.

For each $1 allocated, businesses see an impressive $36 in return.*

*Litmus Survey

36:1

ROI

That's a steady heartbeat!

69%

The direct line to your customers: 69% of global consumers prefer email as their communication channel with brands.*

*Emarketer

SH/FT’s Email Capabilities

Strategy & Implementation

Advanced audience segmentation and targeting
Multi-touch customer journey mapping & lifecycle email campaigns
Automated email workflow development
Iterative email testing strategies

Email template design and development
Mobile-responsive email creation
Custom email template HTML coding
Dynamic content personalization

Content Strategy & Execution

Content strategy & value proposition messaging
Subject line optimization
Call-to-action & next-best-action prompting
Interactive content

Dynamic personalization at scale
Brand voice consistency
Translation and localization services
Accessibility best practices

Analytics & Optimization

Real-time performance tracking & analysis
Conversion tracking and attribution
Email engagement analytics
ROI measurement and reporting

Deliverability monitoring and health checks
Click and heat map analysis
Custom dashboard development
Predictive email analytics

Campaign Activation

Welcome and onboarding series
Lead nurturing sequences
Re-engagement and subscriber win-back programs

Abandoned cart, abandoned browse and post-purchase follow-up sequences
Event- and behavioral-triggered email automation
Loyalty and retention programs
Product recommendation emails

Real Results:
Proven Success With Blue-Chip Brands

Data-Driven Mobile and Email Marketing Enhancing Customer Experiences

Zoetis, the world’s leading animal health company, recognized that it was imp...

Maximizing Atlassian's Productivity Through Operational Scale

Atlassian, a globally renowned Software as a Service (SaaS) provider, has consistently led...

Personalized Plasma Donor Journeys For Lifesaving Medicines

CSL Plasma, a leader in life-saving plasma collection, partners with SH/FT to elevate their donor...

Data Actively Drives Real-Time Personalized Content

SH/FT uses integrated customer data for real-time personalized emails that act as dynamic micro-applications.

We give your data purpose, predicting your audiences needs before they do.

Enterprise-Grade MAP Expertise

We transform your MAP solution into a strategic asset, using automation and AI to drive measurable ROI with expert technical execution and robust security.

Our Marketing Automation Technology Partners

	Marketo Engage for Adobe
	Marketing Cloud, Marketing Cloud Account Engagement (Formerly Pardot)

Ready to Transform Your Email Marketing?

Let’s discuss how SH/FT can elevate your email marketing strategy to drive engagement, conversions, and lasting customer relationships. Our team is ready to develop a customized approach that aligns with your business objectives and delivers measurable results.