Author Library
Shift Paradigm
Blog
Competitive Intelligence|Revenue Operations|Sales Enablement
Selling SaaS: How to Strategically Sell B2B SaaS
Blog
Copywriting & Messaging|Digital Asset Creation|Messaging & Positioning|Sales Enablement
ChatGPT Pros and Cons for Generating Marketing Content
Blog
Campaign Performance|Compliance & Deliverability|Customer Marketing|Journey Mapping
The Value of Implementing an Email Preference Center
Blog
Brand Strategy|Customer Marketing|Experience Design|Journey Mapping
How to Incorporate SMS into Your Marketing Strategy
Blog
Customer Data Platform Implementation|Technology Strategy
4 Signs it’s Time to Invest in a CDP
Blog
Brand Strategy|MarTech Optimization|Technology Strategy
How Marketing Technology Supports Your Brand
Blog
Customer Marketing
How to Conduct the Perfect Customer Visit
Blog
Technology & Data Architecture
How To Choose The Right B2B Marketing Technology For Your Company
Blog
Customer Data Platform Implementation|MarTech Optimization|Technology & Data Architecture|Technology Strategy
10 Questions You Need to Ask CDP Vendors
Blog
Customer Marketing|Go-to-Market Strategy Development|Marketing Performance Management|Organizational Design|Technology & Data Architecture
What’s Next in 2023? Here’s a Roundup of Predictions From our Team
Blog
Data Science & Modeling
Customer Churn and Why Your Model Isn’t Working
Blog
Analytics Ecosystem|Data Science & Modeling|Data Strategy & Design
The Importance Of Data Literacy Across The Organization
Blog
The Role Of The Data Champion – Creating Enthusiasm For Data Across Your Organization
Blog
Customer lifecycle|Segmentation & Prioritization
How to Really Fulfill the Promise of Customer Centricity
Blog
Transform Your Business With a CDP
Blog
Data Science & Modeling|Data Strategy & Design
Are Your Data Analysts Really Analyzing?
Blog
Compliance & Deliverability
Buyer Trust: The Overlooked Factor in Deliverability
Blog
Technology Architecture & Design|Technology Strategy
Quiz: Are You Ready For A CDP?
Blog
Today’s Hottest Marketing Terms, Decoded
Blog
Data Strategy & Design
Best Email Subscription Practices
Whitepaper
Data Strategy & Design
Three Steps to Make Your Company Data Literate
Blog
Customer Data Platform Implementation
The Top 6 Characteristics of the Ideal CDP Partner
Blog
Data Strategy & Design
How to Get More Value from Your Data Analysts
Blog
Customer Marketing
3 Step Email Audit Checklist
Whitepaper
Campaign Performance|Campaign Strategy Development|Customer Marketing|GTM Strategy & Research
Driving Email Marketing Innovation
Blog
Data Science & Modeling
Pros and Cons of Microsoft Power BI – An Analyst’s Perspective
Whitepaper
Technology Architecture & Design|Technology Strategy
The 5 Types of Email Service Providers Every Enterprise Company Should Know About
Blog
MarTech Optimization
How to Succeed with Salesforce Marketing Cloud
Blog
Customer Marketing
Data & Customer Experience Shifts Required for B2B Success
Blog
Testing & Optimization
The path to unlocking your email program’s full potential
Blog
Account-Based Experience
How to leverage partners for ABM success
Blog
MarTech Optimization
A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks
Blog
MarTech Optimization
The Perfect MarTech Stack, at Various Revenue Stages
Blog
Sales Enablement
The Secret to Sales-Enabled Marketing Campaigns: RACI
Blog
Compliance & Deliverability
The Importance of Separating Marketing and Transactional Emails
Blog
Compliance & Deliverability
Why Should You Care About Inbox Clipping?
Blog
Customer Marketing|Messaging & Positioning
Email for Marketplace Businesses
Blog
Customer Marketing
The Case For Co-Marketing
Blog
Campaign Strategy Development
How to Reactivate Your Inactive Subscribers Quickly
Blog
Data Strategy & Design
Four Principles of Ethical Data Use
Blog
Technology Strategy
ESP Migration Checklist 101
Blog
Data Strategy & Design
Understanding 1st, 2nd, and 3rd-party data for marketing success
Blog
Analytics Ecosystem|Technology & Data Architecture
Data-Driven Marketers, Welcome to the Next Normal
Blog
Trendline Interactive and LeadMD Form Shift Paradigm
Guide
Customer Data Platform Implementation|Platform Migration & Implementation|Revenue Operations
Customer Data Platform (CDP) Vendor Comparison Tool
Blog
Customer Data Platform Implementation|MarTech Optimization|Technology & Data Architecture
How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP
Blog
Compliance & Governance
Apple’s “Mail Privacy Protection” is an Earthquake for Email Marketers
Blog
Digital Asset Creation
AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud
Blog
Objectives & KPIs
5 Major Catalysts for Success at Your Organization
Blog
Marketing Performance Management
Center of Excellence: The Tool of Great Marketing Teams
Guide
Campaign Strategy Development|GTM Strategy & Research
Campaign Planning Workbook
Blog
Brand Strategy
Download: Partner Webinar Template
Blog
Business Intelligence
Understanding Salesforce Marketing Contacts
Blog
Testing & Optimization
Top 5 Reasons Why Your Email Open Rates May Be Falling
Blog
Objectives & KPIs
Priorities for Your First 90 Days as CMO
Blog
Recruiting & Hiring
5 Interview Questions to Ask Your Next Marketing Automation Hire
Blog
Compliance & Deliverability
Soft Bounce vs Hard Bounce: What’s the Difference?
Blog
Campaign Strategy Development
Campaign Playbook – A Marketing Playbook Template
Blog
Customer lifecycle|Journey Mapping
The Quick and Dirty of the Marketo Lead Lifecycle
Blog
Campaign Performance|Copywriting & Messaging
Email Subject Lines: How to Convert with the C.U.R.V.E. Method
Blog
Compliance & Governance|Technology & Data Architecture
What Are DMARC, DKIM, and SPF?
Blog
Needs & Gap Analysis
How to Become a Chief Marketing Officer (CMO)
Blog
Recruiting & Hiring|Revenue Operations
Key Strengths Every Modern Marketing Team Needs
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