Author Library

Shift Paradigm

Blog

Selling SaaS: How to Strategically Sell B2B SaaS

Blog

ChatGPT Pros and Cons for Generating Marketing Content

Blog

The Value of Implementing an Email Preference Center

Blog

How to Incorporate SMS into Your Marketing Strategy

Blog

4 Signs it’s Time to Invest in a CDP

Blog

How Marketing Technology Supports Your Brand

Blog

How to Conduct the Perfect Customer Visit

Blog

How To Choose The Right B2B Marketing Technology For Your Company

Blog

10 Questions You Need to Ask CDP Vendors

Blog

What’s Next in 2023? Here’s a Roundup of Predictions From our Team

Blog

Customer Churn and Why Your Model Isn’t Working

Blog

The Importance Of Data Literacy Across The Organization

Blog

The Role Of The Data Champion – Creating Enthusiasm For Data Across Your Organization

Blog

How to Really Fulfill the Promise of Customer Centricity

Blog

Transform Your Business With a CDP

Blog

Are Your Data Analysts Really Analyzing?

Blog

Buyer Trust: The Overlooked Factor in Deliverability

Blog

Quiz: Are You Ready For A CDP?

Blog

Today’s Hottest Marketing Terms, Decoded

Blog

Best Email Subscription Practices

Whitepaper

Three Steps to Make Your Company Data Literate

Blog

The Top 6 Characteristics of the Ideal CDP Partner

Blog

How to Get More Value from Your Data Analysts

Blog

3 Step Email Audit Checklist

Whitepaper

Driving Email Marketing Innovation

Blog

Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Whitepaper

The 5 Types of Email Service Providers Every Enterprise Company Should Know About

Blog

How to Succeed with Salesforce Marketing Cloud

Blog

Data & Customer Experience Shifts Required for B2B Success

Blog

The path to unlocking your email program’s full potential

Blog

How to leverage partners for ABM success

Blog

A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks

Blog

The Perfect MarTech Stack, at Various Revenue Stages

Blog

The Secret to Sales-Enabled Marketing Campaigns: RACI

Blog

The Importance of Separating Marketing and Transactional Emails

Blog

Why Should You Care About Inbox Clipping?

Blog

Email for Marketplace Businesses

Blog

The Case For Co-Marketing

Blog

How to Reactivate Your Inactive Subscribers Quickly

Blog

Four Principles of Ethical Data Use

Blog

ESP Migration Checklist 101

Blog

Understanding 1st, 2nd, and 3rd-party data for marketing success

Blog

Data-Driven Marketers, Welcome to the Next Normal

Blog

Trendline Interactive and LeadMD Form Shift Paradigm

Guide

Customer Data Platform (CDP) Vendor Comparison Tool

Blog

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Blog

Apple’s “Mail Privacy Protection” is an Earthquake for Email Marketers

Blog

AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

Blog

5 Major Catalysts for Success at Your Organization

Blog

Center of Excellence: The Tool of Great Marketing Teams

Guide

Campaign Planning Workbook

Blog

Download: Partner Webinar Template

Blog

Understanding Salesforce Marketing Contacts

Blog

Top 5 Reasons Why Your Email Open Rates May Be Falling

Blog

Priorities for Your First 90 Days as CMO

Blog

5 Interview Questions to Ask Your Next Marketing Automation Hire

Blog

Soft Bounce vs Hard Bounce: What’s the Difference?

Blog

Campaign Playbook – A Marketing Playbook Template

Blog

The Quick and Dirty of the Marketo Lead Lifecycle

Blog

Email Subject Lines: How to Convert with the C.U.R.V.E. Method

Blog

What Are DMARC, DKIM, and SPF?

Blog

How to Become a Chief Marketing Officer (CMO)

Blog

Key Strengths Every Modern Marketing Team Needs

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