Author Library
Shift Paradigm

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Competitive Intelligence|Revenue Operations|Sales Enablement
Selling SaaS: How to Strategically Sell B2B SaaS

Blog
Copywriting & Messaging|Digital Asset Creation|Messaging & Positioning|Sales Enablement
ChatGPT Pros and Cons for Generating Marketing Content

Blog
Campaign Performance|Compliance & Deliverability|Customer Marketing|Journey Mapping
The Value of Implementing an Email Preference Center

Blog
Brand Strategy|Customer Marketing|Experience Design|Journey Mapping
How to Incorporate SMS into Your Marketing Strategy

Blog
Customer Data Platform Implementation|Technology Strategy
4 Signs it’s Time to Invest in a CDP

Blog
Brand Strategy|MarTech Optimization|Technology Strategy
How Marketing Technology Supports Your Brand

Blog
Customer Marketing
How to Conduct the Perfect Customer Visit

Blog
Technology & Data Architecture
How To Choose The Right B2B Marketing Technology For Your Company

Blog
Customer Data Platform Implementation|MarTech Optimization|Technology & Data Architecture|Technology Strategy
10 Questions You Need to Ask CDP Vendors

Blog
Customer Marketing|Go-to-Market Strategy Development|Marketing Performance Management|Organizational Design|Technology & Data Architecture
What’s Next in 2023? Here’s a Roundup of Predictions From our Team

Blog
Data Science & Modeling
Customer Churn and Why Your Model Isn’t Working

Blog
Analytics Ecosystem|Data Science & Modeling|Data Strategy & Design
The Importance Of Data Literacy Across The Organization

Blog
The Role Of The Data Champion – Creating Enthusiasm For Data Across Your Organization

Blog
Customer lifecycle|Segmentation & Prioritization
How to Really Fulfill the Promise of Customer Centricity

Blog
Transform Your Business With a CDP

Blog
Data Science & Modeling|Data Strategy & Design
Are Your Data Analysts Really Analyzing?

Blog
Compliance & Deliverability
Buyer Trust: The Overlooked Factor in Deliverability

Blog
Technology Architecture & Design|Technology Strategy
Quiz: Are You Ready For A CDP?

Blog
Today’s Hottest Marketing Terms, Decoded

Blog
Data Strategy & Design
Best Email Subscription Practices

Whitepaper
Data Strategy & Design
Three Steps to Make Your Company Data Literate

Blog
Customer Data Platform Implementation
The Top 6 Characteristics of the Ideal CDP Partner

Blog
Data Strategy & Design
How to Get More Value from Your Data Analysts

Blog
Customer Marketing
3 Step Email Audit Checklist

Whitepaper
Campaign Performance|Campaign Strategy Development|Customer Marketing|GTM Strategy & Research
Driving Email Marketing Innovation

Blog
Data Science & Modeling
Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Whitepaper
Technology Architecture & Design|Technology Strategy
The 5 Types of Email Service Providers Every Enterprise Company Should Know About

Blog
MarTech Optimization
How to Succeed with Salesforce Marketing Cloud

Blog
Customer Marketing
Data & Customer Experience Shifts Required for B2B Success

Blog
Testing & Optimization
The path to unlocking your email program’s full potential

Blog
Account-Based Experience
How to leverage partners for ABM success

Blog
MarTech Optimization
A Behind the Scenes Look at Top MOPs Leaders’ MarTech Stacks

Blog
MarTech Optimization
The Perfect MarTech Stack, at Various Revenue Stages

Blog
Sales Enablement
The Secret to Sales-Enabled Marketing Campaigns: RACI

Blog
Compliance & Deliverability
The Importance of Separating Marketing and Transactional Emails

Blog
Compliance & Deliverability
Why Should You Care About Inbox Clipping?

Blog
Customer Marketing|Messaging & Positioning
Email for Marketplace Businesses

Blog
Customer Marketing
The Case For Co-Marketing

Blog
Campaign Strategy Development
How to Reactivate Your Inactive Subscribers Quickly

Blog
Data Strategy & Design
Four Principles of Ethical Data Use

Blog
Technology Strategy
ESP Migration Checklist 101

Blog
Data Strategy & Design
Understanding 1st, 2nd, and 3rd-party data for marketing success

Blog
Analytics Ecosystem|Technology & Data Architecture
Data-Driven Marketers, Welcome to the Next Normal

Blog
Trendline Interactive and LeadMD Form Shift Paradigm

Guide
Customer Data Platform Implementation|Platform Migration & Implementation|Revenue Operations
Customer Data Platform (CDP) Vendor Comparison Tool

Blog
Customer Data Platform Implementation|MarTech Optimization|Technology & Data Architecture
How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Blog
Compliance & Governance
Apple’s “Mail Privacy Protection” is an Earthquake for Email Marketers

Blog
Digital Asset Creation
AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

Blog
Objectives & KPIs
5 Major Catalysts for Success at Your Organization

Blog
Marketing Performance Management
Center of Excellence: The Tool of Great Marketing Teams

Guide
Campaign Strategy Development|GTM Strategy & Research
Campaign Planning Workbook

Blog
Brand Strategy
Download: Partner Webinar Template

Blog
Business Intelligence
Understanding Salesforce Marketing Contacts

Blog
Testing & Optimization
Top 5 Reasons Why Your Email Open Rates May Be Falling

Blog
Objectives & KPIs
Priorities for Your First 90 Days as CMO

Blog
Recruiting & Hiring
5 Interview Questions to Ask Your Next Marketing Automation Hire

Blog
Compliance & Deliverability
Soft Bounce vs Hard Bounce: What’s the Difference?

Blog
Campaign Strategy Development
Campaign Playbook – A Marketing Playbook Template

Blog
Customer lifecycle|Journey Mapping
The Quick and Dirty of the Marketo Lead Lifecycle

Blog
Campaign Performance|Copywriting & Messaging
Email Subject Lines: How to Convert with the C.U.R.V.E. Method

Blog
Compliance & Governance|Technology & Data Architecture
What Are DMARC, DKIM, and SPF?

Blog
Needs & Gap Analysis
How to Become a Chief Marketing Officer (CMO)

Blog
Recruiting & Hiring|Revenue Operations
Key Strengths Every Modern Marketing Team Needs
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