Customer lifecycle

AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...

Customer lifecycle

How to Really Fulfill the Promise of Customer Centricity

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.