Data Science & Modeling
Bias in Machine Learning
The typical person interacts with Machine Learning (ML) applications dozens, or even hundreds, of times every day, often without even realizing it. ...
Analytics Ecosystem
Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud
Predictive marketing is an increasingly essential aspect of modern business strategy. As the digital landscape ...
Data Science & Modeling
First Party Data Trends
The majority of today’s best marketing is
Data Science & Modeling
Customer Churn and Why Your Model Isn’t Working
Many companies are facing a challenging business problem. They have invested a lot of time, effort and money into ...
Analytics Ecosystem
The Importance Of Data Literacy Across The Organization
Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...
Data Science & Modeling
Are Your Data Analysts Really Analyzing?
Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...
Data Science & Modeling
Pros and Cons of Microsoft Power BI – An Analyst’s Perspective
Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...
