Data Science & Modeling

Bias in Machine Learning

The typical person interacts with Machine Learning (ML) applications dozens, or even hundreds, of times every day, often without even realizing it. ...

Analytics Ecosystem

Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud

Predictive marketing is an increasingly essential aspect of modern business strategy. As the digital landscape ...

Data Science & Modeling

First Party Data Trends

The majority of today’s best marketing is

Data Science & Modeling

Customer Churn and Why Your Model Isn’t Working

Many companies are facing a challenging business problem. They have invested a lot of time, effort and money into ...

Analytics Ecosystem

The Importance Of Data Literacy Across The Organization

Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...

Data Science & Modeling

Are Your Data Analysts Really Analyzing?

Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...

Data Science & Modeling

Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...

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