Marketers Can Have Their Cake and Eat It Too with Adobe Edge Delivery Services (EDS)

By Arturo Mendiola

Published on 9 May, 2024

If you’re anything like me, the idea of baking a cake from scratch is daunting, prompting a quick trip to the store for boxed mix anytime the need for cake arises. But have you ever wondered how these convenient mixes came to be? Born out of the Great Depression by a molasses company seeking to repurpose excess products, boxed cake mix became a simple solution for families who were looking for an effective and inexpensive way to enjoy cake. 

In today’s digital realm, marketers face a similar need for effectiveness and efficiency. With mounting scrutiny, heightened expectations and tight budgets, the ability to quickly create and produce content that drives results has never been more crucial. 

Enter Adobe Edge Delivery Services (EDS): Your website’s cake mix in a box. EDS streamlines content management, empowering your team to create stunning websites with ease. Allowing marketing teams to focus on strategy rather than getting bogged down in the tech and administrative authoring tasks. 

What is Adobe EDS?

Adobe Edge Delivery Services (EDS) breaks the mold of traditional content management systems. It is a composable set of services that allows for a high degree of flexibility in how you author content on your website. EDS creates a web authoring experience that is easy for anyone on the team to understand while still offering the tools for a more robust experience to advanced authors.

Easier Recipe:

By leveraging the power of AEM content management, EDS significantly reduces the need for traditional coding, prioritizing people over systems. This people-centric approach empowers non-technical teams to create and publish content with ease by using familiar tools like Microsoft Word or Google Docs. Ultimately empowering your team to focus on creating, speed to marketing,  high-quality content on digital experiences. 

Less Cooks in the Kitchen:

EDS empowers everyone on your team – from casual content creators to seasoned marketing professionals – to contribute and publish stunning website content with ease. This streamlined approach translates to a staggering 57% reduction in the number of roles needed, freeing up valuable resources and lowering your Total Cost of Ownership (TCO).

Simpler Ingredients:

Imagine a kitchen where everyone can whip up delicious baked goods without needing to be a master chef. EDS achieves a similar feat by minimizing the need for complex development skills with its proprietary technology. Focus your team on core web development languages like HTML, CSS, and Java, leaving behind the hassle of extensive front-end and back-end coding. This translates to reduced costs for ongoing support, migrations, and training, freeing up valuable resources for more strategic endeavors like crafting winning marketing campaigns. Ultimately empowering your team to become content creation experts, not coding specialists.

The Sweetest Results:

Tailor-made to provide next-gen digital experiences, Edge Delivery Services leverages the power of Adobe’s global network to ensure that your content is delivered swiftly and securely. EDS lets you launch stunning digital experiences and content in weeks, not months. And with a 100 Google PageSpeed score, your customers will receive your content so fast it feels instantaneous. Ultimately, improving site vitals, like lightning-fast loading speeds, translating to higher search engine ranking, increased website traffic, and lower bounce rates. 

Now more than ever it’s time to invest in tools that set up your team for efficiency and success  Contact SH/FT today to learn more about how your organization can bake the best digital experiences with Adobe Edge Delivery Services.

Written By Arturo Mendiola

With over two decades of rich experience at the intersection of digital marketing, technology, and customer experience, Mendiola stands at the forefront of driving innovative digital experiences that resonate deeply with consumers. His approach is the embodiment supporting clients with the best in personalization and digital transformation, that accelerates material growth for brands and companies.
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