Are you considering a new Email Service Provider (ESP)? The martech landscape has quickly become complex and contradictory at times, and shopping for best-fit technology can inevitably become a long and daunting process. In this white paper, we’ll classify the 5 types of ESPs for you to consider based on the kinds of tech capabilities they offer, who should consider them, as well as some common brand names you’ve likely heard of for each type. Which one is right for you?
THE AUTHOR
In a universe of marketing and sales information, we chart the constellations of insight, technology and creativity, helping organizations grow revenue and transform customer experiences. Our team of more than 250 marketing professionals has partnered with thousands of organizations, bringing together a breadth and depth of knowledge unlike anywhere else. With full-service capabilities, we deploy the best mix of consulting, agency and analytic services to ensure strategic alignment and executional excellence. We bring possibilities into focus, shifting the traditional paradigms of sales and marketing to create truly meaningful relationships with customers. Meaningful shifts driving meaningful results.
