Recent news, articles and insights from the experts.

Guide
Customer Data Platform Implementation|Platform Migration & Implementation|Revenue Operations
Customer Data Platform (CDP) Vendor Comparison Tool

Blog
Analytics Ecosystem|Data Strategy & Design|Technology & Data Architecture
9 Steps to Execute an Enterprise Marketing Data Audit

Blog
MarTech Optimization|Technology Strategy
What’s Hot in Salesforce Winter ’24: A Comprehensive Breakdown

Blog
Data Science & Modeling|Data Strategy & Design
Bias in Machine Learning

Blog
Brand Strategy|Experience Design|Journey Mapping|Revenue Operations
Optimizing Customer Journeys through Strategic Rules of Engagement

Blog
Campaign Performance|Customer Marketing
Marketo Reporting Foundations

Blog
Analytics Ecosystem|Customer Data Platform Implementation|Data Strategy & Design|Technology Architecture & Design
BlueConic: Digital Data Ingestion

Blog
Campaign Performance|Marketing Performance Management|Process & Workflow Design
The Benefits of Project Management and Process Governance