Recent news, articles and insights from the experts.

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Customer Data Platform Implementation|Platform Migration & Implementation|Revenue Operations
Customer Data Platform (CDP) Vendor Comparison Tool

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Data Science & Modeling|Data Strategy & Design
Bias in Machine Learning

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Brand Strategy|Experience Design|Journey Mapping|Revenue Operations
Optimizing Customer Journeys through Strategic Rules of Engagement

Blog
Campaign Performance|Customer Marketing
Marketo Reporting Foundations

Blog
Analytics Ecosystem|Customer Data Platform Implementation|Data Strategy & Design|Technology Architecture & Design
BlueConic: Digital Data Ingestion

Blog
Campaign Performance|Marketing Performance Management|Process & Workflow Design
The Benefits of Project Management and Process Governance

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Competitive Intelligence|Revenue Operations|Sales Enablement
Selling SaaS: How to Strategically Sell B2B SaaS

Blog
Copywriting & Messaging|Digital Asset Creation|Messaging & Positioning|Sales Enablement
ChatGPT Pros and Cons for Generating Marketing Content